"This in-depth study explores some of the most popular tactics being used by news and other media organizations to diversify their revenue streams and generate income through a variety of different means. It does this by deep dives into subscriptions, paywalls, advertising, content and other established and emerging ideas. The report is a fully rewritten and fully revised update of my 2019 paper of the same name. Like its predecessor, it’s designed to be easy to digest and packed with a wealth of case studies. These insights will provide a mixture of inspiration — and affirmation — for publishers and content creators around the world, as they continue to look at how to reduce their dependence on advertising income, and identify fresh, diverse, opportunities to generate income across a variety of verticals." (Abstract)