Audience Focus & Engagement
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"Based on an online survey with 330 Chilean journalists and 4,615 media users, this study examines the discrepancies between the expectations of Chilean audiences and news professionals regarding journalistic roles and their evaluation of media performance. The findings reveal that audiences place g ... more
"In November 2023, DW Akademie brought together journalists, civil society organizations, digital rights experts, and media influencers for a consultation workshop in Kampala, Uganda. In the two-day event, hosted by Media Challenge Initiative (MCI), the diverse group collaboratively developed recomm ... more
"This article explores the patterns and consequences of transnational audiences’ engagement with global media in the digital age, focusing on experiences in Africa. It examines Nigerians’ interactions with the BBC World Service, and draws on active audience theory and Joseph Nye’s soft power c ... more
"Redaktionen müssen angesichts einer zunehmend fragmentierten Publikumsbeziehung neue Wege finden, ihre Rezipierenden an sich zu binden. Eine in diesem Kontext oftmals diskutierte Strategie ist die des Audience- Engagements. Im Rahmen einer Fallstudie untersucht dieser Beitrag Chancen und Herausfor ... more
"Despite the assertion that radio is a dying medium due to technological advances, community radio has proven its resilience and relevance as an essential tool for development communication. Launched in 2020, the community FM radio in New Corella, Davao del Norte, has been instrumental in reaching t ... more
"Compared with work on trust in news, surprisingly little research examines audiences’ expectations of journalism. Audiences’ expectations, after all, elucidate public opinion of news, including the criteria by which news and journalists may be trusted. Journalism expectancy research is particul ... more
"ONE is a campaigning and advocacy organization focused on fighting extreme poverty and preventable diseases, particularly in Africa. ONE had been using mobile technologies to reach new audiences since 2012, leveraging SMS, USSD, IVR and mobile-optimized websites to provide a simple and easy for cit ... more
"Risk and crisis communication (RCC) is a complex constellation of multiple actors, platforms, and voices. It involves institutional actors but also laypeople. Participation by social media users can both facilitate and obstruct effective RCC. The present study draws on in-depth interviews with Swed ... more
"This commentary argues that caring about mental health and well-being in journalism begins with journalists, but it also should include corresponding care for news audiences." (Abstract)
"Esta investigación tiene como objetivo determinar indicadores clave para evaluar la capacidad de transparencia, autorregulación y participación de los usuarios, las tres dimensiones de la accountability. Se adoptó un triple punto de partida metodológico: revisión sistemática de literatura so ... more
"E-participation is the use of Information and Communications Technologies (ICTs) or digital technologies to involve citizens in public decision-making with the goal of empowering citizens and for the benefit of society as a whole. It is part of e-governance, a term that refers to the use of ICTs in ... more
"The aim of this article is to show to what extent alternative audio media can be built online, not only by amateurs but also as a combination of the energy and involvement of professional journalists and the community of listeners who are ready to support them [...] The podcast Raport o stanie swia ... more
"The following are the key insights identified across all three weeks of the radio dialogue: In week one of radio dialogue, 36.2% of the participants (n=125) and week 3 55.1% (n=266) of participants agreed that there should be unity and cooperation among all members of the community. They stated tha ... more
"Community radio in Mali and Niger represents important hubs through which organized groups (such as listening clubs or associations) access information and participate in broadcasting through active and formalized channels. Drawing on radio listener focus groups conducted in Mali and Niger between ... more
"Audience research remains a fractured discipline and this continues to hinder its development into a fully-fledged academic field. There are many reasons for this – historic, philosophical, structural, epistemological and methodological – that are discussed in the course of this essay. However, ... more
"Aufbauend auf dem sozialpsychologischen Konzept der sozialen Unterstützung haben wir das KASI-Prinzip entwickelt. Es stellt Redaktionen drei Stile der Empowerment-Moderation zur Verfügung: den kognitiven Stil (K), den affektiven Stil (A) und den sozial-integrativen Stil (SI). Die Stile unterschei ... more
"Listening clubs constitute a space that allows a group of people to listen to a radio programme together, discuss the programme, ask questions in order to clarify what it was about, and even create their own radio programmes. Generally speaking, community listening clubs aim to improve access to in ... more
"Radio shows which invite audience participation via short message service (SMS)—interactive radio–SMS—can be designed as a mixed methods approach for applied social research during COVID-19 and other crises in low and middle income countries. In the aftermath of a cholera outbreak in Somalia, ... more