"This practical guide on gender sensitivity and inclusivity is designed specifically with the working journalist in mind and to prompt the practitioner to make conscious decisions about the use of words and visuals as a means of enhancing professionalism. In our everyday life, we encounter countless... examples of gender stereotypes which often do inadvertently get mainstreamed and perpetuated by the news media, through poor language and image use, contributing to continuing discrimination. Many stereotypical social constructs get ‘normalized’ when the media perpetuates and sometimes ends up amplifying the same. For example, men are often described as heroes and epitomes of strength, with specific characteristics attributed to them. Similarly, women are regularly portrayed as weak and in need of male protection. We are constantly ‘programmed’ to ‘accept’ soldiers and freedom fighters to be men. Women on the other hand are often viewed as victims – of war, drought or epidemic – and as disempowered individuals who are meant for ‘softer’ jobs and needing ‘protection." (Preface, page 46) more

"First, this strategy is a women’s empowerment strategy, confirming our commitment to women and girls all over the world, by identifying objectives and activities to operationalize our stated goals to: Ensure safe access to information for women, girls and marginalized groups in some of the worldâ...€™s most challenging places; Support women’s empowerment by building their leadership in the media, information and communications technology fields; and Improve the information we all consume by promoting more stories produced by, for and about women and girls. But, as we believe gender equality to be inclusive of sexual orientation and gender identity, this strategy is also a gender equality strategy, helping move us forward as an organization to lay the groundwork for a more expansive inclusion strategy. Recognizing the different cultures in which we work, we aim to be as gender transformative as possible within each country context, addressing the underlying causes of gender inequality and discrimination as we are able, doing all we can to provide diverse groups access to the information they need, and ensuring women, girls and other gender identities are portrayed fairly in media outputs. This strategy recognizes gender equality as broader than equity between women and men and sets out specific and targeted actions required to ensure that all individuals have access not just to equal opportunities, but equal outcomes in the workplace and in programs." (Introduction) more