"Since 2020, Douyin, an app known for its interactive entertainment and vibrant youth cultures, has risen to dominance in the retail sector. Douyin stands out by making paid traffic a significant revenue stream alongside commissions. This strategy, which restricts organic growth, compels sellers to
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make additional investments in traffic. Drawing from Douyin walkthroughs and the company’s business development presentations, this article analyzes how audience attention and platform traffic are manufactured and integrated with retail in the context of China’s recent national policy that positions data as a factor of production equal to labor, land, technology, and capital. In contrast to Instagram, traffic conversion into sales takes precedence over product visibility on Douyin. In this process, Douyin actively uses user data to manufacture high-traffic keywords with buying intent. This involves measurements employing surveillance technologies that span imageand speech recognition, keywords, performance metrics, and pricing algorithms. The article argues that Douyin e-commerce cannot be fully explained by the current visibility research paradigm centered on metrics such as likes, shares, and comments, which are considered indications of interests and preferences. It is suggested that Douyin uses historical data to invoke momentary interests and produce desired user actions for conversion. Traffic investment alone cannot result in the conversion of momentary interests into sales; it needs to be combined with pricing that incorporates discounts, coupons, and reductions. The integration of traffic investment with pricing strategy has emerged as a dominant e-commerce practice that fosters retail growth." (Abstract)
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"[...] digital divide has demonstrated the urgency of our vision of building an inclusive digital economy and made it even more critical than ever before. UNCDF’s strategy, ‘Leaving No One Behind in the Digital Era’ launched in 2019, UNCDF continues to work with the government, private sector,
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and academia to catalyse innovations and scale digital solutions that address systemic constraints in the social and economic sectors. This guide aims to empower trainers and other stakeholders in implementing the digital and financial Literacy initiatives including specifications for devices delivered under the Digital Literacy Program as well as information on their configuration, setup and general management. There is also useful information on the procedures for sending and receiving money via mobile money followed by procedures for doing a mobile Money business. This manual describes the digital literacy curriculum and offers useful information on its usage by the trainers." (Foreword)
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"In this toolkit, our focus is on the use of mobile phones to the maximum benefit of women, men, youth, smallholder farmers and refugees, to enable them access digital financial services." (Background, page 11)
"This study examines the authoritarian conditioning of political expression on social media in three Chinese societiesby analyzing three parallel surveys comprising 6942 respondents from mainland China, Hong Kong, and Taiwan. Results demonstrate that the use of social media to gather political infor
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mation triggers politically expressive use of social media and indirectly predicts offline non-institutionalized political participation. Individuals’ authoritarian orientation, however, moderates such indirect effects. Only people who demonstrate low or moderate adherence to authoritarian value systems exemplify this mediation model. Those with high levels of authoritarian orientation are not exemplary. Furthermore, the extent to which social media use interacts with authoritarian orientation to build a relationship with political participation presents two different patterns across three Chinese societies. The moderated mediating effect described here exists in Hong Kong and Taiwan but not in mainland China. Finally, we discuss the implications of these findings." (Abstract)
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"The first adopters of mobile money were economies in sub-Saharan Africa, and over time adoption rates have increased rapidly particularly in Asia and Latin America. As of 2020, there were 1.2 billion mobile money accounts globally, with US$ 767 billion in transactions during the year. Sub-Saharan A
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frica accounts for 45.2 percent of all registered mobile money accounts, while South Asia and East Asia and the Pacific account for 25.2 percent and 20 percent of registered accounts respectively. A wide range of transactions are executed on mobile money networks, including person-to-person transfers (which account for the largest share), as well as merchant payments, mobile-bank payments, international remittances, bill payments, government transfers and payments, business-to-business payments and airtime purchases. The overall trend shows mobile money continuing to scale rapidly in a number of countries globally, although a number of implementations have been unsuccessful. This report details the key lessons from the mobile money experience in Africa that can contribute to the effective design, regulation and operation of central bank-issued digital currencies (CBDCs), based on the wealth of theoretical and empirical evidence on the social, economic and cultural impact of mobile money. The lessons are categorized into regulatory, technology, economic and socio-cultural." (Executive summary)
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"This report presents findings from a country assessment undertaken to facilitate digital financial inclusion in Ethiopia and gives an overview of the current digital financial services landscape in the country. It also identifies some of the barriers to digital financial inclusion and suggests how
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they might be removed." (Executive summary)
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"Digital feedback has large potential for consumer protection. The customer experiences shared in the different social media channels have proven to be a rich source of information with the potential of answering a large number of questions. Who will make use of this data and methods going forward,
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and how will it benefit people? Regulators, who can apply new approaches to have automated tools for market monitoring, providing real-time statistics and early warning signs on action that should be taken, so that issues can be addressed earlier, with the potential for more cost-effective interventions; financial Inclusion donor organizations, which have a mandate to ensure that the growth of financial services goes in line with consumer protection and is socially responsible; Innovation for Poverty Action, by adding a new data approach to inform new experimental interventions; consumers themselves, as digital communities begin to form around creating transparent information about providers." (Executive summary)
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"The European Union (EU) recently passed the General Data Protection Regulation-a sweeping regulatory framework that sets a new global standard for the collection, storage, and use of personal data. To ensure far-reaching compliance with the GDPR, the EU has adopted a strict take-it-or-leave-it appr
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oachcountries that wish to engage with digital users in the EU must either comply with the GDPR's expansive data obligations or risk losing access to the world's largest trading block. This presents significant obstacles for several African nations. Notably, no African country currently has domestic laws that comply with the GDPR. Even if they did, several African countries lack stable judicial branches to enforce such laws, and many do not have the technological infrastructures or expertise to ensure ongoing compliance. Additionally, the GDPR's extraterritoriale ffects may amount to data imperialism, allowing the EU to impose its own definition of data privacy on African countries without concern for their unique social values and economic realities. This Note analyzes how the GDPR negatively impacts several African countries, as well as the difficulties in solving these economic and social problems. Although there are no easy solutions for these complex issues, this Note recommends that African countries adopt data privacy legislation at the regional level, create regional enforcement authorities, and invest in technological infrastructure and training." (Abstract)
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"The DFS Consumer Competency Framework identifies the knowledge, skills and attitudes consumers need to participate actively, safely and have trust in the digital financial services ecosystem. The DFS Consumer Competency Framework is intended for use by public authorities, regulators, DFS providers
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and policymakers when developing consumer education/training programmes for digital financial services. The DFS Consumer Competency Framework will provide guidance to policymakers, national regulators and DFS providers when developing consumer awareness and literacy programmes as part of the DFS/financial inclusion strategy. Regulators and DFS providers can select from the skills that are critical and which are most relevant to their consumer awareness and literacy programmes." (Executive summary, page 6)
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"Mobile money embodies financial opportunity in Somalia. Deemed convenient, affordable and fast, mobile money has been widely adopted. It has reached a penetration rate of 83% in urban areas, 72% in IDP camps and 55% in rural areas, compared to a penetration rate of 15 for formal bank accounts. Give
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n the depreciation of the local currency and lack of other satisfying and accessible alternatives, people and firms rely heavily on mobile money for their daily money transfers, and mobile money services have been acting as a virtual dollarized currency. Thus, mobile money has become the primary financial instrument in Somalia and Somaliland while cash usage is decreasing. The ecosystem is also already robust, with nearly two thirds of users choosing to keep funds in their mobile accounts rather than cashing them out. Large shares in the value mix of disbursements and bill and merchant payments suggest an expanding ecosystem of institutions and businesses using the system. Most of the success has been due to the home grown nature of mobile money. Mobile Network Operators have managed to nurture, from scratch, a local context appropriate, unique and compelling mobile money ecosystem that meets Somalis’ needs. This is a substantially different environment than telecommunications in countries across the rest of the African continent, which have traditionally been dominated by incoming multi nationals such as India’s Bharti or France’s Orange. Given Somalia’s complex political environment and volatile security conditions, investments in telecommunications have been almost exclusively led by Somalis, both from the diaspora and within the country. As a result, the ICT sector has been able to leverage Somali social and business networks, and has created products uniquely suited to the Somali context. While mobile money services are broadening the reach of financial services for the unbanked, the most vulnerable are more likely to be excluded from the system. Barriers to direct use by the poorest segments include cellular coverage, cost of phone ownership and use, limited access to electrical power, illiteracy and the predominance of mobile money services being offered in USD (rather than the local Shilling valued in rural areas). Nevertheless, there is strong evidence of a social impact Mobile money circulates across groups of different vulnerability levels and in a society of frictionless financial interdependence, mobile money enables more fluidity within the family and clan, and constitutes a lifeline for the poor. Mobile money transfers from NGOs and aid agencies also contribute to flows targeting vulnerable populations." (Executive summary)
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