Social Change Communication
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"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises ... more
"Le concept même de communication pour le développement est apparu tardivement dans les sphères académiques, notamment dans l’espace francophone africain. L’université de Ouagadougou a été la première à dispenser cette spécialité dès 1996, non sans peine devant le conservatisme de ce ... more
"Personal stories have the power to stir the heart, compel us to act, and spark social change. While advocacy organizations have long used storytelling in campaigns, the role technology plays has increased. Today, invitations to "share your story" are widespread on advocacy organizations and politic ... more
"Este libro presenta una reflexión en relación con las diferentes fases o «tiempos» que, a juicio del autor, han influenciado la aplicación de la comunicación a estrategias de desarrollo, mostrando la manera como estos enfoques han permeado la utilización de la comunicación desde los organis ... more
"The terms ‘indices’ and ‘indicators’ may immediately cause eyelids to droop. How, then, might they serve to impassion publics and, ultimately, promote social change? This paper examines the extent to which indices and indicators can be considered communication tools for social movements and ... more
"Two oversimplified narratives have long dominated news reports and academic studies of China's Internet: one lauding its potentials to boost commerce, the other bemoaning state control and measures against the forces of political transformations. This bifurcation obscures the complexity of the dyna ... more
"Este módulo presenta un proceso paso a paso que permitirá a los miembros de las organizaciones, o campañas, interesados en mejorar su visibilidad e impacto, formular estrategias de comunicación efectivas para el cambio social y de comportamiento. Aunque se han desarrollado múltiples modelos de ... more
"We have in recent years seen growing calls for pedagogies for social change amongst communication and development scholars, identifying resistances, critiques, and emerging practices in the field. This review article addresses this ‘pedagogical turn’, suggesting that it is in these pedagogies w ... more
"Indigenous Language for Social Change Communication in the Global South brings together voices from the margins to engage in dialogue about common social change issues in Latin America, Africa, and Asia. This book argues that resistance and social movements, expressed in music and songs and exchang ... more
"An international line-up of authors first discuss communication practices, strategies, and media uses by NGOs, providing insights into the specifics of NGO programs for social change goals and reveal particular sets of tactics NGOs commonly employ. The book then presents a set of case studies of NG ... more
"The Brazilian educator Paulo Freire (1921-1997) is one of the most important thinkers of the 21st century, figuring among the most quoted authors in the fields of education and social sciences all over the world. He is also a core reference to an infinite number of grassroots and activist initiativ ... more
"This document is a different kind of guide. Meaning, it's less of a guide and more of an invitation. An invitational guide, if you will. For us, narrative research has become one door into a bigger, older, interrelated question about how we inspire one another to change. This document tries to conn ... more
"This volume focuses on indigenous knowledge in analyzing the traditions and communication processes within various communities of Northeast India. It deals with the historical and theoretical trajectory of communication for social change as a discipline, bringing together a series of interesting ca ... more
"There are two fundamental concerns about global communication for social change (CSC) research and practice that guide the present study. The first is whether CSC researchers are collecting evidence regarding whether interventions work, the second is whether the sub-field is building theory about h ... more
"This book explores Gandhi's engagement with print news media. It examines how Gandhi, the man and his message, negotiated with the sociopolitical circumstances of his milieu and the methods of communication that he adopted towards this end. It analyses the role that he played in building up alterna ... more
"This toolkit will help you to learn and apply the most important concepts of behaviour change to use in your social media planning, content development and outreach. In fact, the ideas you’ll gather here can help you with all aspects of your program’s communications and project design. The acti ... more