"Only one of Freire’s (1969/1983) books directly and more broadly addresses the scope of communication; it is 'Extension or Communication?' published in 1969, originally in Spanish, during Freire’s exile in Chile. This book became an important reference for the studies and practices of participa
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tory communication worldwide and was decisive for the review of diffusion models, which took communication as a tool to guide the reproduction of models considered modern and developed, without paying attention to local experiences and knowledge. Approached more broadly, the transversality of communication in Freire’s pedagogical perspective can be discussed from at least three perspectives. The first combines language, education and communication. The second links education and communication with popular mobilization and, more openly, with processes of political engagement. The third stems from Freire’s own critical positioning in relation to the media. These three inflections will be discussed in more detail throughout the material compiled in this edition of MATRIZes." (Introduction, page 5)
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"This toolkit will help you to learn and apply the most important concepts of behaviour change to use in your social media planning, content development and outreach. In fact, the ideas you’ll gather here can help you with all aspects of your program’s communications and project design. The acti
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vities described in this toolkit fit in well with a community engagement and accountability approach, with a basis in listening to communities’ needs and feedback and encouraging participation in the process. The content and examples in the toolkit are geared towards those working in the areas of disaster preparedness and disaster risk reduction, with a special focus on issues related to the Latin America and Caribbean region. However, the core concepts are applicable across the board, no matter what type of behaviour change you are working towards or where in the world you happen to be." (Introduction, page 6)
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"This article proposes to view Freire’s thinking beyond a pedagogical method and rather as a model or even paradigm of development and social change. To build this as an original argument we firstly outline Freire’s ontological call, presenting and discussing his underlying five principles, of w
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hich one in particular, dialogue, situates Freirean thinking within communication theory. Secondly, we trace Freire’s legacy by presenting and discussing how Freire inspired three significant Ibero-American thinkers and practitioners within performing arts (Augusto Boal), communication (Juan Diaz Bordenave) and epistemology of change (Boaventura de Sousa Santos). This analysis underscores Freire’s significant legacy along global intellectual pathways both within humanities and social sciences. Finally, we deepen our analysis of Freire’s vision of development and social change, unpacking how he navigates between a normative vision grounded in a utopian aspiration for change, and a very systematic and rigorous methodology, his liberating pedagogy." (Abstract)
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"This book brings together twelve contributions that trace the empirical-conceptual evolution of Popular Communication, associating it mainly with the context of inequalities in Latin America and with the creative and collective appropriation of communication and knowledge technologies as a strategy
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of resistance and hope for marginalized social groups. In this way, even while emphasizing the Latin American and even ancestral identity of this current of thought, this book positions it as an epistemology of the South capable of inspiring relevant reflections in an increasingly unequal and mediatized world. The volume's contributors include both early-career and established professionals and natives of seven countries in Latin America." (Publisher description)
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"This chapter examines the role played by community radio in social change through the lens of participatory communication and locates it within the context of the globalization of media. At present, even though there are multiple media outlets, much of the grammar of creating content feeds into the
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production values of a globalized marketplace and to an oligopolistic control of media by big multinational companies, resulting in a democracy deficit. In this chapter we argue, through a conceptual and empirical survey of community radio in many countries, that to build a robust civil society that can effectively negotiate with those in power for inclusive development and sustainable social change, it is necessary to create decentralised and democratic discursive spaces that promote freedom of expression and equitable access to media. Community radio is one such institutional space that has been effectively used by historically marginalised groups to make their voices heard." (Abstract)
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"This chapter describes and analyzes an alternative communication and social change praxis called the Positive Deviance (PD) approach. Anchored in the traditions of wisdom, PD is based on identifying, amplifying and assessing problem-solving endogenous wisdom that is hidden and elusive, context-cent
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ered and sustainable and grounded in ethical, non-hierarchical actions. In this chapter, the key tenets and principles of the PD approach are detailed, demonstrating how communication and social change practitioners can use PD’s step-by-step method to identify and amplify problem-solving wisdom. Three applications of the PD approach are investigated: (a) combating malnutrition in Vietnam, (b) reducing school dropouts in Argentina and (c) decreasing neo-natal and maternal mortality in Pakistan. The conclusion reached is that PD is an inside out and upside down approach to communication and social change that values ordinary, uncommon and actionable wisdom that could make an extraordinary difference." (Abstract)
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"This book presents the perspectives of some of the main players, both academics and professionals, in communication for sustainable development and social change so as to provide valuable lessons for future generations of change agents. It places emphasis on both the theoretical foundation and prac
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tical applications and ethical concerns in communication for development and social change. Most of the available historical accounts in development communications make a distinction between the modernization paradigm, the dependency paradigm and the multiplicity or participatory paradigm. These historical accounts have been dominated by framing developments within these paradigms, as the logical offspring of the Western drive to develop the world after colonization and the Second World War. The subsequent collapse of the Soviet Union in the late eighties, together with the rise of the U.S. as the only remaining 'superpower,' the emergence of the European Union and China, the gradual coming to the fore of regional powers, such as the BRICS countries, and the recent meltdown of the world financial system has rendered disastrous consequences for people everywhere. (Publisher description)
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"This collection presents 14 concepts from a multi-disciplinary collection of internationally leading and emerging scholars, from 13 countries on 5 continents. They come together around three meta-topics: citizenship and justice, critiques of development, and renewing thought (from and for the margi
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ns). The short chapter format ensures that authors get straight to the nub of their ideas, providing readers - students, scholars and practitioners alike - with accessible, engaging and innovative ways to think critically about communication and social change, in new ways." (Publisher description)
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"This article explores the “mindprint” of Paulo Freire upon processes of social change in Brazil, with a particular focus on how his liberating pedagogy has influenced practices of participatory communication and civil society development. In exploring the legacy of Freire, his work is approache
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d from the perspective of communication. This constitutes an original contribution as it positions Freire’s work within a communication epistemology and his vision as one of communication. A brief rigorous review is conducted of the history and development of citizen engagement in Brazil from the 1950s until 2020, identifying key phases of democratic development, and the legacy of Freire herein assessed. It is found that rather than representing specific policies or formal educational projects, Paulo Freire has become a key symbol and inspiration that has influenced a broad gamut of civil society, and continues, in a variety of forms and contexts, to inspire social change processes in Brazil."
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"In 1947 Father José Joaquín Salcedo laid the cornerstone of what would become, until its demise nearly a half century later, Latin America’s largest, Catholic, mass media-based education and community development network, the Radiophonic Schools of Radio Sutatenza and Acción Cultural Popular (
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ACPO). Begun as an experiment in rural catechetical outreach using a homemade radio transmitter, three borrowed receivers, and an old film projector, the radiophonic school system expanded to encompass five radio stations, state-of-the-art printing and recording facilities, a national circulation newspaper aimed exclusively at rural readers, and Latin America’s first leadership training institutes for peasants." (Page 114)
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"Brazil has a strong legacy in the field of participatory communication and articulation of bottom-up development processes. Many innovative experiences and key conceptual foundations that have enriched and informed this field in Latin America and beyond have strong Brazilian roots. A reference of
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seminal importance to the field has been Paulo Freire, whose liberating pedagogy and principles of dialogic communication have influenced generations of educators, activists, movements and governments across the world. In a controversial move, the current government in Brazil has explicitly declared its intention to erase any trace of Freire’s pedagogy from any policy and practice in the country. It sparks the question: what is so dangerous about Freire’s ideas? This special issue explores this question in articulation with another one that seeks to examine how relevant –beyond the borders of pedagogical fields– are his ideas for Brazil as well as other settings where social and political perspectives clash. This issue is an outcome of a seminar held at Loughborough University London, in June 2019, where around 30 participants concluded that the ideas of Paulo Freire are still alive and kicking but confronted with new and transformed challenges. The collection of articles here suggests that the danger of Freire’s ideas emerge from their perspective upon society, their inherent vision of change, and, in particular, from the methods Freire developed in order to build a just society of emancipated and equal members. The special issue consists of six articles. They place the debate about Freire’s ideas in the context of development and social change, populism, polarization, but also of resistance. In this sense, the debate around the Brazilian case is illustrative of a larger historical framework. How Freire’s ideas can be expanded, re-written –as he might have proposed– under the experience of current times of such asymmetrical power?" (Page 408)
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"Drawing on the culture-centered approach (CCA), this book re-imagines culture as a site for resisting the neocolonial framework of neoliberal governmentality. Culture emerged in the 20th Century as a conceptual tool for resisting the hegemony of West-centric interventions in development, disrupting
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the assumptions that form the basis of development. This turn to culture offered radical possibilities for decolonizing social change but in response, necolonial development institutions incorporated culture into their strategic framework while simultaneously deploying political and economic power to silence transformative threads. This rise of "culture as development" corresponded with the global rise of neo-liberal governmentality, incorporating culture as a tool for globally reproducing the logic of capital. Using examples of transformative social change interventions, this book emphasizes the role of culture as a site for resisting capitalism and imagining rights-based, sustainable and socialist futures. In particular, it attends to culture as the basis for socialist organizing in activist and party politics. In doing so, Culture, Participation and Social Change offers a framework of inter-linkage between Marxist analyses of capital and cultural analyses of colonialism. It concludes with an anti-colonial framework that re-imagines the academe as a site of activist interventions." (Publisher description)
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"The book contains 85 chapters written by persons who have been on those frontlines of communication and development [...] A variety of case studies appear in the book. For example, Kriss Barker and Fatou Jah – in a chapter titled “Entertainment-Education in Radio: Three Case Studies from Africa
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” – explore in detail projects in Nigeria, Burundi and Burkina Faso that used a communication intervention approach advanced by the Population Media Center. Other chapters in the Handbook take the reader to Spain, Kenya, South Africa, Kazakhstan, and beyond. Song Shi examines “ICTs and Modernization in China,” revealing that assumptions and theories of the modernization paradigm have significantly influenced the policies and projects on ICT4D in contemporary China. And, Song Shi writes, discussion on the potential of other approaches in ICT4D in China has also emerged among scholars. Hina Ayaz discusses the “Multiplicity Approach in Participatory Communication” in Pakistan – wherein the country adopted the Global Polio Eradication Initiative – only to run into negative perceptions and banning of polio vaccinations. However, a shift to a more successful approach, grounded in UNICEF’s social mobilization and communityinvolvement communication strategy, brought significant success. While many of the Handbook case studies incorporate participation as a significant development factor, they also address a wide range of social and political issues including, for example, civic engagement, sexual harassment, empowerment, and community voices. In addition to an abundance of case studies from around the world, the Handbook delves into various research methods that are being used to understand and design communication for development and social change interventions [...] Handbook editor Jan Servaes' own chapter (with Rico Lie), “Key Concepts, Disciplines, and Fields in Communication for Development and Social Change ” identifies five clusters of concepts and practices that are evident in the field today and which determine the activities and approaches in communication for sustainable development and social change interventions: The clusters are (1) a normative cluster of concepts; (2) a cluster of concepts that sets an important context for communication activities for development; (3) a cluster of strategic and methodological concepts; (4) a cluster of concepts that relate to methods, techniques, and tools; and (5) a cluster of concepts that addresses the practices of advocacy, (participatory) monitoring and evaluation, and impact assessment. The authors extend their discussion into three subdivisions: (1) health communication, (2) agricultural extension and rural communication, and (3) environmental communication (including climate change communication). This leads the reader into issues related to (1) right to communicate; (2) education and learning; (3) innovation, science, and technology; (4) natural resource management; (5) food security; (6) poverty reduction; (7) peace and conflict; (8) children and youth, women, and senior citizens; and (9) tourism. Some of the forerunners of development communication have not been forgotten. In “Daniel Lerner and the Origins of Development Communication”, Hemant Shah links Lerner’s 1958 book Passing of Traditional Society to today’s modernization and faith in technology to solve social problems. Also contributing to the foundation of this field is Paulo Freire who contributed much to idea that participation should be a vital part of the development dialogue. Ana Fernández-Aballí Altamirano’s chapter on "The Importance of Paulo Freire to Communication for Development and Social Change" highlights his main work Pedagogy of the Oppressed as a "before-and-after" in the fields of education, research, and communication, initially in Latin America and later in both North and South. Particularly in the case of development communication and communication for social change, the author stresses, Freire’s work had a definitive impact ..." (Review by Royal Donald Colle, Journal of Development Communication, vol. 30 (2), page 92-94)
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"Our purpose with this Special Issue is to present and contribute to a body of research that critically explores the relationship between media innovation and social change. In doing so, we also outline the contours of a research agenda to further develop this emerging field. Our motivation arises f
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rom a review of research published in the nine previous editions of this journal, where we explored how research about media innovations engaged with the topic of social change. We find that research in the field of media innovations has tended to focus on business and economic imperatives for media innovation, following the paradigm of research on digitalisation introduced by von Hippel’s theories of ‘democratizing innovation’ (2005), Chesbrough’s ‘open innovation’ (2006), or Tapscott and Williams, ‘Wikinomics’ (2011). As a consequence, digitalisation and the introduction of new technologies is usually unquestioningly presented as a business imperative for media industry stakeholders." (Abstract)
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"The book covers the trajectories and trends in social change communication, engaging the key theoretical debates on communication and social change. Attending to the concepts of communication and social change that emerge from and across the global margins, the book works toward offering theoretica
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l and methodological lessons that de-center the dominant constructions of communication and social change. The chapters in the book delve into the interplays of academic-activist-community negotiations in communication for social change, and the ways in which these negotiations offer entry points into transformative communication processes of social change. Moreover, a number of chapters in the book attend to the ways in which Asian articulations of social change are situated at the intersections of culture, structure, and agency. Chapters in the book are extended versions of research presented at the conference on Communicating Social Change: Intersections of Theory and Praxis held at the National University of Singapore in 2016, organized under the umbrella of the Center for Culture-Centered Approach to Research and Evaluation (CARE)." (Publisher description)
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"This book explores how community radio contributes to social change. Community radio remains a unique communication platform under digital capitalism, arguably capable of expanding the project of media democratisation. Yet there is a lack of in-depth analysis of community radio experience, and a de
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arth of understanding of its functionality as an actively transformative tool for greater equity in society. This project combines the theoretical positions of the political economy of communication with a citizen's media perspective in order to interrogate community radio's democratic potential. By presenting case studies of two radio stations in Melbourne (Australia) and Lospalos (Timor Leste), and applying multiple research methods, the book reveals community radio's amplification of media participation, communication rights, counter-hegemony and media power - in effect, its distinct regenerative voice." (Introduction)
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"In this article, we explore how entrepreneurial journalists from a wide variety of national contexts present ‘impact’ as one of the aims in their work. By exploring the variety, incongruences, and strategic considerations in the discourse on impact of those at the forefront of journalistic inno
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vation, we provide a much-needed empirical account of the changing conceptualisation of what journalism is and what it is for. Our data show how impact becomes an ideologically as well as strategically driven endeavour as the entrepreneurs try to carve out their niche and position themselves both in relation to traditional counterparts and other startups. Ultimately, we provide empirical insight into a number of tensions that remain underlying in the discourse on constructive journalism, an increasingly popular conceptualisation that refers to a future-oriented, solution-driven, active form of journalism. We show how our interviewees marry different, commonly-deemed incompatible practices and values, thus challenging binary distinctions at the heart of conceptualisations of journalism, also perpetuated in the discourse on constructive journalism. As pioneers in the field, startups can be argued to inspire journalistic as well as social innovation, and furthermore push for a more inclusive understanding of the divergent conceptualisations and practices that together make up the amalgam that we call ‘journalism’." (Abstract)
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"This module presents a step-by-step process that will enable members of organisations, or campaigns, interested in improving their visibility and impact, to formulate effective communication strategies for social and behavioural change Chapter One includes elements that help situate the design of t
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he communication strategy within the context of each organisation; including its policies, practices and areas of work. Chapter Two and Three consider the theoretical foundations, paradigms and communication planning models. Chapter Four gives a summary of the different communication strategies and Chapter Five gives an outline of formative research. Chapter Six guides participants, step-by-step, through the design of a communication strategy. Throughout this chapter, participants are introduced to practical worksheets that help synthesise and apply key concepts in each step of the strategy design process. Additionally, references to different components of the Conceptual Module are made, including examples and case studies, which can help participants make decisions at each step of the process." (Overview, page vii)
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