Social Media for Behaviour Change Toolkit (SM4BC) for Disaster Preparedness and Disaster Risk Reduction in Latin America and the Caribbean
Key Guidance
Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2021), 170 pp.
Contains illustrations, graphs, bibliogr. pp. 165-168
CC-like licence
Other editions: also published in Spanish
"This toolkit will help you to learn and apply the most important concepts of behaviour change to use in your social media planning, content development and outreach. In fact, the ideas you’ll gather here can help you with all aspects of your program’s communications and project design. The activities described in this toolkit fit in well with a community engagement and accountability approach, with a basis in listening to communities’ needs and feedback and encouraging participation in the process. The content and examples in the toolkit are geared towards those working in the areas of disaster preparedness and disaster risk reduction, with a special focus on issues related to the Latin America and Caribbean region. However, the core concepts are applicable across the board, no matter what type of behaviour change you are working towards or where in the world you happen to be." (Introduction, page 6)
1 Assess internal capacity - Who are you? 10
2 Set goals/objectives - What do you want to accomplish? 25
3 Prioritize audience(s) - Who do you need to reach? 37
4 Selecting behaviours - What do you want them to do? 50
5 Identify levers of change - What can you do to help their behaviour change? 60
6 Creating a message strategy - What will your messages say? 78
7 Tactical plan/content production plan - How will you create the content for your posts? 106
8 Community engagement plan - How will you engage with your community? 131
9 Evaluation plan - How will you know if you’re successful? 151
2 Set goals/objectives - What do you want to accomplish? 25
3 Prioritize audience(s) - Who do you need to reach? 37
4 Selecting behaviours - What do you want them to do? 50
5 Identify levers of change - What can you do to help their behaviour change? 60
6 Creating a message strategy - What will your messages say? 78
7 Tactical plan/content production plan - How will you create the content for your posts? 106
8 Community engagement plan - How will you engage with your community? 131
9 Evaluation plan - How will you know if you’re successful? 151
