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Charity representations of distant others: An analysis of UK charity visual communications in direct mail campaigns
University of East Anglia, School of Global Development (2025), 29 pp.
"In this phase of our research on charity advertising, we aimed to examine how INGOs represent distant others in direct mail communications compared to newspaper advertisements, building on findings from earlier studies. While the direct mail format offers greater potential for nuanced storytelling,
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Effects of Fundraising Alliances on Charitable Donations
Journal of Nonprofit & Public Sector Marketing (2025), 20 pp.
"Fundraising Alliances (FAs) are independent organizations that fundraise for two or more charities under a separate brand. High-profile examples of FAs include the Disasters Emergency Committee (DEC) in the United Kingdom and the Humanitarian Coalition (HCC) in Canada. FAs are designed to reduce pr
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Charity representations of distant others: An analysis of charity advertising supporting international causes in UK national newspapers
University of East Anglia, School of Global Development (2024), 32 pp.
"We are pleased that this project has provided evidence indicating an improvement in the representation of distant others in INGO adverts. On the whole, there is a marked difference in the organisation of cast and characters present in charity’s communications imagery and pitiful images are nearly
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Aid and the news agenda: Examining the forces shaping NGO-produced humanitarian media
Bournemouth University, Doctoral Thesis (2024), 268 pp.
"This study examines the external influences that shape NGO-produced news content concerning humanitarian crises in East, West and Central Africa. Employing a thematic analysis of semi-structured in-depth interviews with humanitarian communicators and a content analysis of the humanitarian press rel
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"Newsrooms and NGOs need to diversify: Both newsrooms and charities need to diversify further in order to avoid the same perspectives being overrepresented and outdated assumptions being perpetuated. Charities should use photography in more innovative ways: Charities can use photography in different
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Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del facilitador
Key Guides
Barranquilla: Editorial Universidad del Norte; Friedrich-Ebert-Stiftung (FES) (2024), xv, 26 pp.
Ethical judgments of poverty depictions in the context of charity advertising?
Cognition, volume 245, issue 105735 (2024), [no pag.]
"Aid organizations, activists, and the media often use graphic depictions of human suffering to elicit sympathy and aid. While effective, critics have condemned these practices as exploitative, objectifying, and deceptive, ultimately labeling them ‘poverty porn.’ This paper examines people's eth
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"Die kenianische, auch mit deutschem Geld produzierte Serie "Country Queen" läuft auf Arte und weltweit auf Netflix. Sie ist raffiniert erzählt - und ein Glücksfall für das globale Lagerfeuer." (Einleitung)
Das Afrikabild in der visuellen Kommunikation von Entwicklungsorganisationen
Lausanne et al.: Peter Lang (2023), 417 pp.
"Die visuelle Kommunikation von Entwicklungsorganisationen ist geprägt von Spendenplakaten. Anhand einer eingängigen Bildsprache wird Aufmerksamkeit generiert. Mit einer postkolonialen Perspektive zeigt die Autorin auf, wie das vermittelte Afrikabild visuellen Stereotypen folgt, die bis in die Kol
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Dóchas Guide to Ethical Communications
Dublin: Dóchas (2023), 22 pp.
"The Dóchas Guide to Ethical Communications is a resource for international humanitarian and development non-governmental organisations (NGOs) when designing and implementing their communications. The guidelines are founded on three core values: respect for the dignity of people concerned; belief i
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Who owns the story? Live financial testing of charity vs participant led storytelling in fundraising
London College of Communication; University of East Anglia (2022), 53 pp.
"This project demonstrates that there is another way of gathering and sharing the stories of people living in poverty around the world. Until now, there has been much positive and enthusiastic discussion amongst INGO communications and fundraising professionals about how to change the way we tell st
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Comunicación solidaria en el capitalismo digital: Teorías, metodologías y prácticas
Barcelona: Gedisa (2022), 157 pp.
"El presente libro realiza una aproximación a la Comunicación Solidaria Digital tal y como está tomando forma en el capitalismo digital o de plataformas. A partir de una aproximación teórico-metodológica y del estudio de casos significativos, se proponen vías para pensar este campo específic
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Communicating Development Through US News: Toward Decolonizing “News About Development”
Journalism Studies, volume 24, issue 6 (2022), pp. 738-762
"Drawing on a content analysis of 263 news articles on US development assistance from 2011 to 2020 across three US media outlets, the study investigates the media's performance in covering and representing US development assistance to the public. The analysis reveals that the media focus their cover
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Panser les solidarités internationales: (re)penser la communication solidaire
Paris: L'Harmattan (2022), 278 pp.
"Une solidarité internationale démocratique est nécessaire et possible. Dès lors, la communication des associations du domaine est à repenser. Pourquoi et comment ? Ce sont à ces questions que s'efforce de répondre cet ouvrage. Issu d'une recherche doctorale, il s'appuie sur des expériences,
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Humanitarian Relief and Development Organizations’ Stakeholder Targeting Communication on Social Media and Beyond
Voluntas, volume 32 (2021), pp. 120-135
"Nonprofit scholars have long considered stakeholder targeting communication (STC), an important mechanism of organizational accountability to meet stakeholders’ diverse interests and needs. However, research has yet to systematically examine the antecedents and outcomes of organizations’ STC to
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Meinungsmonitor Entwicklungspolitik 2021: Medieninhalte, Informationen, Appelle und ihre Wirkung auf die öffentliche Meinung
Bonn: Deutsches Evaluierungsinstitut der Entwicklungszusammenarbeit (DEval) (2021), xxii, 116 pp.
"Die Medieninhaltsanalysen in Kapitel 2 zeigen, dass Entwicklungspolitik absolut und anteilig betrachtet in den Medien nur eine geringe Rolle spielt. Während der ersten Monate der Corona-Pandemie Anfang 2020 ging die Aufmerksamkeit, die TV-Nachrichten und Beiträge in Printmedien auf das Themenfeld
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Ethical Traditions in Humanitarian Photography and the Challenges of the Digital Age: Four Conversations with Canadian Communications Officers
Journal of Humanitarian Affairs, volume 3, issue 2 (2021), pp. 57-64
"As the production, content, and display of humanitarian images faced the requirements of digital media, humanitarian organizations struggled to keep equitable visual practices. Media specialists reflect on past and current uses of images in four Canadian agencies: the Canadian Red Cross, the Multic
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The Dignified Storytelling Handbook
Dignified Storytelling Alliance (2021), 119 pp.
"Each of us brings our own perspectives, personalities, and cultural backgrounds to the stories we consume or create. The Dignified Storytelling Handbook is not intended to prescribe a “one-fit” point of view for everyone – rather it seeks to offer tips and tools to help thoughtfully and criti
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