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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Attracting Volunteers Through Social Media Marketing in Environmental Organizations
Journal of Nonprofit & Public Sector Marketing, volume 38, issue 3 (2026), pp. 305-330
"Nowadays, environmental organizations have strategically leveraged social media platforms to raise environmental awareness, promote pro-environmental behavior, manage environmental campaigns, and encourage environmental volunteerism. This study aims to investigate the impact of social media marketi
...
Comunicación organizacional latinoamericana
Quito: CIESPAL (2026), 403 pp.
"La obra ofrece una visión panorámica del campo de la Comunicación Organizacional en Latinoamérica, a partir de las miradas de 18 referentes en el tema, que aportan sus reflexiones acerca de los avances y desafíos a la investigación en la región, así como, las características locales, cultu
...
Creating effective environmental communication strategies: A ten step guide for practitioners
Key Guides
Gland (CH): International Union for Conservation of Nature (IUCN) (2026), xi, 143 pp.
"Creating Effective Environmental Communication Strategies offers conservation professionals a straightforward, ten-step guide for designing and delivering strategic communication that drives measurable conservation impacts. Written for government focal points, NGO staff, scientists, privatesector
...
Story Work for a Just Future: Exploring the Plurality of Knowledge and Method within the Digital Storytelling Community
Washington, DC: Smithsonian Institution Scholarly Press (2025), xiii, 227 pp.
"[...] new digital formats require people to craft their stories in new ways while capturing the emotion, nuance, and themes of what they remember and what they believe to be significant. They must learn through reflection, questioning, consideration, trial, revision, and feedback—and chapters in
...
The psychology of collective climate action: Building climate courage
Abingdon, Oxon: Routledge (2025), xxv, 218 pp.
"How do we find the courage to act together against the climate crisis? This book weaves together real-life findings and examples from the social-ecological movement with psychological research to show how motivation for collective climate action can be built. The book addresses two key questions: h
...
Public Interest Communications: Strategy for Changemakers
Key Guides
New York; London: Routledge (2025), xii, 344 pp.
"Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change. Each chapter includes accessible, applicable insights, exercises
...
"This book examines how everyday activists can enhance their effectiveness. Leanne Kelly and Alison Rogers unpack theories from the social sciences to help find meaning, explain these feelings of inertia, and provide strategies to overcome them. Through lessons learned over their careers as evaluato
...
Understanding Video Activism on Social Media
Bristol, UK: Intellect (2025), x, 224 pp.
"What political power do social media videos have? In what ways do they exert influence, shape public discourse, and change political life? How can participants in this field assert themselves against commercial interests, anti-democratic agitation, and authoritarian propaganda? These questions are
...
101 Digital Marketing & Fundraising Best Practices: A Checklist for Nonprofits
Key Guides
Nonprofit Tech for Good (2025), 13 pp.
"101 Digital Marketing & Fundraising Best Practices for Nonprofits is a blog series that covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits. This checklist of 200+ digital marketing and fundraising tasks will help your nonprofit get organized
...
Story Tech: Power, Storytelling, and Social Change Advocacy
Ann Arbor: University of Michigan Press (2025), vi, 249 pp.
"Personal stories have the power to stir the heart, compel us to act, and spark social change. While advocacy organizations have long used storytelling in campaigns, the role technology plays has increased. Today, invitations to "share your story" are widespread on advocacy organizations and politic
...
Común: comunicación organizacional en clave comunitaria
San José, Costa Rica: Universidad de Costa Rica, Centro de Investigación en Comunicación (CICOM) (2025), 269 pp.
"En este libro, creado a muchas manos, nos centramos en la Comunicación Comunitaria, en sus aportes teóricos, epistémicos, políticos, metodológicos y prácticos, pensándola centralmente de cara a las organizaciones y movimientos sociales. Académicamente, este libro se gesta en el marco de la
...
The Replaybook: A Field Guide to the Climate and Information Crisis
Key Guides
Berlin: Tactical Tech (2025), 285 pp.
"We are experiencing a climate and information crisis. While temperatures rise, the digital information landscape is fast becoming a toxic wasteland. The distortion of knowledge is accelerating polarisation, radicalisation, and confusion — endangering our ability to respond to climate change. The
...
Communication, Entertainment, and Messages of Social Justice
Abingdon: Routledge (2025), xix, 323 pp.
"This edited collection explores the contemporary interplay among three pivotal areas found in cultures around the world: communication, entertainment, and messages of social justice. Each chapter centralizes communication as instrumental in creating mediated messages pertaining to social justice, u
...
Ethical Challenges of Digital Communication: A Comparative Study of Public Relations Practitioners in 52 Countries
International Journal of Communication, volume 18 (2024), pp. 1072-1093
"Digitalization is fundamentally changing media ecosystems and posing ethical challenges for media and communication practitioners. One of the professions affected is public relations (PR), which today can analyze target groups based on their digital data traces or spread messages via paid digital c
...
"This handy booklet aims to empower the reader with 50 compact introductions to relevant topics, which aim to capture the essential mindset and diversity of working practice in contemporary science communication. It is aimed at researchers across all disciplines seeking further qualifications, entry
...
De la narratologie au storytelling digital : Pour une information efficace
Paris: L'Harmattan (2024), 243 pp.
"La narratologie comme science de la production-analyse-diffusion du récit, touche tous les secteurs de la vie (toute discipline dont l'objet est sous forme de récit) : narratologie littéraire, médiatique, journalistique, catéchétique, éducative, psychologique, analyse et publicité narrative
...
Voces con propósito: Manual de estrategias de comunicación para el desarrollo y el cambio social. Módulo del participante
Key Guides
Barranquilla: Editorial Universidad del Norte; Friedrich-Ebert-Stiftung (FES) (2024), xiv, 76 pp.
"Este módulo presenta un proceso paso a paso que permitirá a los miembros de las organizaciones, o campañas, interesados en mejorar su visibilidad e impacto, formular estrategias de comunicación efectivas para el cambio social y de comportamiento. Aunque se han desarrollado múltiples modelos de
...
Manual de Buenas Prácticas de Responsabilidad Social Comunitaria
San José: Universidad de Costa Rica, Centro de Investigación en Comunicación (CICOM) (2024), 87 pp.
"El presente manual representa un importante y valioso esfuerzo por poner el foco en el relacionamiento con comunidades. Surge de una investigación de campo que resume acciones de empresas interesadas en conocer a sus grupos de interés externos y, de manera específica, a las comunidades a quienes
...
Integrating supply and demand in social marketing programs: The Nosh-e-Jaan campaign to promote nutrition in Afghanistan
Health Marketing Quarterly, volume 42, issue 1 (2024), pp. 24-47
"This case study describes a successful nutrition social marketing program in Afghanistan. By building up the domestic soy industry and supply chain, while creating consumer demand for high-protein soy products to combat malnutrition, the Nosh-e-Jaan campaign rebalanced the market dynamics for this
...
