Unleashing the potential of short-form video: A guide for creators making content to counter extremism
Swansea University (2024), 8 pp.
"This guide is intended to help creators producing or thinking about making shortform video content seeking to counter extremism. Our goal is not to tell you what to create; your original content is what makes your channel creative and organic. Instead, we hope to provide you with tools and tips to create stronger content that harnesses evidence from decades of academic research. Creating short-form video content (with expected video length to be 15-60 seconds) that counters extremism (both violent and nonviolent) and promotes positive values is a powerful way to engage with your audience. To help you succeed in this mission, we have compiled a guide that not only inspires creativity but also provides practical tips for further success." (Page 2)
1 Stay local, 2
2 Define your goals, 3
3 Build trust, 3
4 Be authentic, 4
5 Tell a unique or personal story, 4
6 Engage actively with your audience, 5
7 Capture attention as time is of the essence, 5
8 Stay on trend, 6
9 Protect identities, 6
10 Foster Creativity, 7
11 Diversify your content approach and dissemination, 8
12 Include a Call to Action, 7
2 Define your goals, 3
3 Build trust, 3
4 Be authentic, 4
5 Tell a unique or personal story, 4
6 Engage actively with your audience, 5
7 Capture attention as time is of the essence, 5
8 Stay on trend, 6
9 Protect identities, 6
10 Foster Creativity, 7
11 Diversify your content approach and dissemination, 8
12 Include a Call to Action, 7
