Filter
107
Featured
Free Access
55
Inspiring Practice
1
Key Guidance
8
Top Insights
3
Topics
Audience Research Methods
52
Audience Research: Planning & Implementing Surveys
26
Questionnaires, Questionnaire Design
18
Audience Research
17
Audiences & Users
13
Community Radio Audiences & Use
13
Digital & Social Media Use, Internet Use
13
Radio Consumption, Radio Use, Radio Audiences
9
Television Consumption, Televison Use, Television Audiences
9
Survey Methods
9
Focus Groups & Group Discussions (Qualitative Research Method)
8
Sampling (Survey Methodologies, Statistics)
8
Audience Research: Concepts & Experiences
7
Media Reception
5
Advertising Audiences & Target Groups
4
Audience Research in Media Assistance
4
Audience Research: Online Surveys
4
Film Audiences, Film Consumption
4
Media Use: Foreign / International Media
4
Data Analysis & Interpretation
4
Audience Feedback, Interaction & Participation
3
Audience Research: Professional Development & Joint Industry Committees (JIC)
3
Audience Segmentation, User Typologies, Personas
3
Media Use: Migrants & Diasporas
3
Print Media Use, Press Readers
3
Transnational Broadcasting, International Broadcasting
3
Research Methods
3
Qualitative Analysis
3
Qualitative Research Methods
3
Audience Composition
2
Media Use, Media Consumption
2
Television Use: Children
2
Media Use: Minorities & Disadvantaged Groups
2
Mobile Phone Use
2
News Consumption & Information Sources of Media Users
2
Target Groups
2
Christian Communication
2
Participatory Communication
2
Content Analysis (Research Method)
2
Fans, Fandom, Fan Cultures
2
Rural Radio Programmes, Rural Radios, Rural Development & Radio
2
Media Viability & Financial Sustainability
2
Soap Operas & Telenovelas
2
International Radio Broadcasting, Foreign Radio Broadcasting
2
Public Spheres
2
Quantitative Analysis
2
Interviewing (Qualitative Research Method)
2
Utilization & Implementation of Research Results, Research Reception & Effects
2
Short Wave Radio (SW)
2
Access to Media & Information
1
Access to Internet & Digital Communications
1
Advertising Effects & Impact
1
Advertising Planning & Implementation
1
Audience Orientation
1
Audience Research Under Difficult Conditions
1
Digital & Social Media Use: Children
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Elderly People: Media Use
1
Media Use: Indigenous Populations
1
Media Use: Women, Female Media Audiences
1
Radio Use: Women
1
Opinion Polls, Public Opinion Research
1
Reading, Reading Habits, Reading Skills
1
Trust in the Media, Credibility of Media
1
Campaigning: Evaluation, Monitoring, Impact Assessment
1
Film Theories
1
Community Radio Management
1
Storytelling
1
Decoding
1
Discourse & Discourse Analysis
1
Media Ethnography
1
Cultural Studies
1
Narratives, Narrative Structures
1
Development Communication Projects: Case Studies
1
Algorithms & Big Data
1
Websites
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Information Processing
1
Media Markets
1
Media Ownership
1
Media Ownership Regulation & Transparency
1
Living Conditions
1
Poverty & Poverty Reduction
1
Economic Indicators
1
Educational Broadcasting
1
Ethics & Data Protection in Research
1
Sensationalist Journalism, Yellow Press
1
Mental Health Reporting & Media Representation
1
History of Media & Communication
1
History of Media: Colonial Period
1
History of Radio
1
Indigenous Radio Broadcasting
1
Indigenous Television Broadcasting
1
Image Abroad
1
Transnational Television, International Television
1
Journalism Education & Training
1
Television News
1
Local Radios, Local Radio Programmes
1
Media Assistance
1
Media Assistance: Project Planning & Implementation
1
Media Assistance: Radio
1
Media, Mass Media
1
Media Management
1
Financing Media, Financial Media Management
1
Personnel Recruitment, Staff Recruitment
1
Newspaper Management
1
Radio Management
1
BBC
1
Radio Free Europe
1
Music
1
People with Disabilities: Reporting & Media Representation
1
Governance & Accountability as Focus of Radio Programmes
1
Public Service Broadcasting
1
Radio
1
Radio Dramas, Radio Soap Operas, Radio Fiction
1
Radio Reception, Radio Psychology, Radio Effects
1
Bush Radio (Cape Town, South Africa)
1
Kovsie FM (Bloemfontein, South Africa)
1
Radio Liberty
1
Radio Maputaland (Jozini, South Africa)
1
Radio Riverside (Khara Hais District, South Africa)
1
Radio Zibonele, Khayelitsha, South Africa>
1
University Radios
1
Media Effects
1
Uses-And-Gratifications Approach
1
Islamic Cultures: Role of Media
1
Research in Media & Communication
1
Data Collection, Data Collection Methods
1
Formative Research
1
Social Indicators
1
Low-Budget Research
1
Participatory Research Methods
1
Observation (Research Method)
1
Participatory Observation (Research Method)
1
Computer-Assisted Telephone Interviewing (CATI)
1
Research Report Writing
1
Phone-Based Surveys
1
Ethnic Groups, Ethnic Minorities
1
Mobile Phones, Smartphones
1
SMS
1
Interactive Voice Response (IVR)
1
Television
1
Theories of Communication & Media
1
Audiovisual Language
1
Signs, Signals, Semiotics
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Audience research methods: A resource pack
International Media Support (IMS);Journalismfund Europe;EUI Centre for Media Pluralism and Media Freedom;European Federation of Journalists (EFJ) (2024), 27 pp.
"This concise introduction and guide to audience research methods is designed for publishers and editorial teams, especially those of small media outlets. Based on capacity development at IMS, it helps media outlets to make informed decisions about which approaches can provide the most relevant info
...
Audience Research Toolkit
Melbourne: Creative Victoria (2023)
"Developed with expert advice from market research agency Patternmakers and digital agency Thirst, together with considerable input from several small arts organisations who were involved throughout the design process, the Audience Research Toolkit is a free online resource for anyone who’s new to
...
Working Status: Best Practice Recommendations for Multi-Country Work
ESOMAR (2023), 9 pp.
"Working status, as traditionally defined by [audience market] researchers, is becoming obsolete in light of contemporary global trends. In today's world, retired individuals often continue to work, and digital transformation has revolutionised the nature of work itself. Recognising these changes, t
...
How to Design, Implement, and Analyse a Survey
Glos: Edward Elgar Publishing (2023), vi, 162 pp.
Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century
New York; London: Routledge (2023), xxi, 416 pp.
"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M
...
Questions to Help Buyers of Online Samples
Amsterdam: ESOMAR (2021), 22 pp.
"This set of questions offers a framework for buyers to use when evaluating the offerings of different online sample providers. It updates and replaces the 2012 ESOMAR publication, 28 Questions to Help Buyers of Online Samples. The questions identify the key issues to consider, introduce consistent
...
ESOMAR/GRBN Guideline for Researchers and Clients Involved in Primary Data Collection
ESOMAR (2021), 18 pp.
"This guideline describes the ethical responsibilities of researchers, regardless of the type of organisation in which they work, when engaged in primary data collection, that is, when collecting data from or about a data subject for the purpose of research. It includes quantitative and qualitative
...
Understanding Your Audiences in a Deeper Way
World Association of Newspapers and News Publishers (WAN-IFRA);Google News Initiative (2021), 61 pp.
Los estudios de la audiencia: De la tradición a la innovación
Barcelona: Gedisa (2021), 261 pp.
"Siguiendo con la conexión entre tradición e innovación, la estructura del libro parte de una aproximación teórica al concepto de audiencia y su evolución histórica para, a continuación, explicar las principales metodologías de investigación en audiencias, tanto cuantitativas como cualitat
...
Remote Survey Toolkit: Prepared in Response to COVID-19
60_decibels (2020), 19 pp.
"For the past six years, we’ve been investing heavily in phone-based surveys to gather high-quality feedback and social performance data. Our belief has been that, when done correctly, phone-based phone surveys can get high-quality customer data at a fraction of the cost of traditional in-person s
...
Measuring News Consumption in a Digital Era: As News Outlets Morph and Multiply, Both Surveys and Passive Data Collection Tools Face Challenges
Pew Research Center (2020), 130 pp.
"In the mid-20th century, when media research came into its own, this task was more straightforward. There were only a few different ways to get news, and all were clearly distinct – print publications, radio or television. But over the past decades, in addition to a plethora of new forms of news
...
Transitioning to CATI: Checklists and Resources
Abdul Latif Jameel Poverty Action Lab (J-PAL) (2020), 13 pp.
Contando colombianos: Medición comercial, métricas de audiencias y biopolítica
Bogotá: Editorial Pontificia Universidad Javeriana (2020), 442 pp.
"La tiranía del rating se ha convertido en los últimos años en una expresión muy utilizada por diferentes actores de la industria de los medios de comunicación, que desconfían de la forma en la que las métricas miden el comportamiento de las audiencias. Los compradores, los periodistas, los a
...
Media Development and Sustainability in West Africa: A Study on Media Audience Mapping and Targeting Techniques, Capacity Building Models & Ownership Patterns in West Africa
Top Insights
Accra: Media Foundation for West Africa (MFWA);Open Society Initiative for West Africa (OSIWA) (2020), ii, 70 pp.
"Media Audience Mapping & Targeting Techniques in West Africa: 1. Audience measurement and ratings culture: The culture of audience measurement and ratings is still very rudimentary in much of West Africa. Within the current media milieu, where new technologies are yielding new forms of content and
...
In Search of the Optimal Mode for Mobile Phone Surveys in Developing Countries: A Comparison of IVR, SMS, and CATI in Nigeria
Survey Research Methods, volume 13, issue 3 (2019), pp. 305-318
"Mobile phone surveys are increasingly prevalent in low- and middle-income countries. The main modes include computer-assisted telephone interviewing (CATI), interactive voice response (IVR), and short message service (SMS, or text messaging). But there is surprisingly little research to guide resea
...
European Video Measurement Matrix: A Robust View of Industry Metrics
FreeWheel Council for Premium Video Europe (FWCE) (2018), 6 pp.
"The European Video Measurement Matrix provides a unique reference tool on different audience and verification measurement providers’ capabilities and methodologies. Through this overview, the FreeWheel Council for Premium Video, Europe (FWCE) aims to shed light on similarities and differences acr
...
Web Metrics for Nonprofit News Organizations
Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2018), 19 pp.
"As a nonprofit news entity, getting analytics you need to prove your impact to your organization and its funders can be a challenging undertaking given that the rules for other news outlets don’t apply to you. But there are workarounds. This guide covered some of those strategies: Understanding b
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El uso de las redes sociales para la medición de audiencias: El modelo de Honduras como una propuesta de paradigma global
Getafe: Universidad Carlos III de Madrid, Doctoral Thesis (2018), 186 pp.
Estudiar las audiencias: Tradiciones y perspectivas
Chía, Colombia: Universidad de La Sabana;Ediciones Universidad de Navarra (EUNSA) (2018), 336 pp.
"Este libro pretende plantear, cuando menos, algunas preguntas sobre el problema de las audiencias: ¿cuál es el efecto y el impacto que estas nuevas formas de categorizar a las audiencias pueden tener en la propia industria de los medios y los mercados de la comunicación? ¿Qué corrientes de est
...
Measurement Matters: Difficulties in Defining and Measuring Children’s Television Viewing in a Changing Media Landscape
Media International Australia, volume 163, issue 1 (2017), pp. 67-76
"Audience measurement techniques currently fail to provide a clear picture of trends in children’s television viewing because of the diversification in devices on which television content can be viewed. It is argued that understanding how children engage with television content is undermined by co
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