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"This concise introduction and guide to audience research methods is designed for publishers and editorial teams, especially those of small media outlets. Based on capacity development at IMS, it helps media outlets to make informed decisions about which approaches can provide the most relevant info
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"Working status, as traditionally defined by [audience market] researchers, is becoming obsolete in light of contemporary global trends. In today's world, retired individuals often continue to work, and digital transformation has revolutionised the nature of work itself. Recognising these changes, t
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How to Design, Implement, and Analyse a Survey
Glos: Edward Elgar Publishing (2023), vi, 162 pp.
Audience Research Toolkit
Melbourne: Creative Victoria (2023)
"Developed with expert advice from market research agency Patternmakers and digital agency Thirst, together with considerable input from several small arts organisations who were involved throughout the design process, the Audience Research Toolkit is a free online resource for anyone who’s new to
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Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century
New York; London: Routledge (2023), xxi, 416 pp.
"This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using data sets that present real and hypothetical scenarios for students to work through. M
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Questions to Help Buyers of Online Samples
Amsterdam: ESOMAR (2021), 22 pp.
"This set of questions offers a framework for buyers to use when evaluating the offerings of different online sample providers. It updates and replaces the 2012 ESOMAR publication, 28 Questions to Help Buyers of Online Samples. The questions identify the key issues to consider, introduce consistent
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ESOMAR/GRBN Guideline for Researchers and Clients Involved in Primary Data Collection
ESOMAR (2021), 18 pp.
"This guideline describes the ethical responsibilities of researchers, regardless of the type of organisation in which they work, when engaged in primary data collection, that is, when collecting data from or about a data subject for the purpose of research. It includes quantitative and qualitative
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Los estudios de la audiencia: De la tradición a la innovación
Barcelona: Gedisa (2021), 261 pp.
"Siguiendo con la conexión entre tradición e innovación, la estructura del libro parte de una aproximación teórica al concepto de audiencia y su evolución histórica para, a continuación, explicar las principales metodologías de investigación en audiencias, tanto cuantitativas como cualitat
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"For the past six years, we’ve been investing heavily in phone-based surveys to gather high-quality feedback and social performance data. Our belief has been that, when done correctly, phone-based phone surveys can get high-quality customer data at a fraction of the cost of traditional in-person s
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Contando colombianos: Medición comercial, métricas de audiencias y biopolítica
Bogotá: Editorial Pontificia Universidad Javeriana (2020), 442 pp.
"La tiranía del rating se ha convertido en los últimos años en una expresión muy utilizada por diferentes actores de la industria de los medios de comunicación, que desconfían de la forma en la que las métricas miden el comportamiento de las audiencias. Los compradores, los periodistas, los a
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Measuring News Consumption in a Digital Era: As News Outlets Morph and Multiply, Both Surveys and Passive Data Collection Tools Face Challenges
Pew Research Center (2020), 130 pp.
"In the mid-20th century, when media research came into its own, this task was more straightforward. There were only a few different ways to get news, and all were clearly distinct – print publications, radio or television. But over the past decades, in addition to a plethora of new forms of news
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Media Development and Sustainability in West Africa: A Study on Media Audience Mapping and Targeting Techniques, Capacity Building Models & Ownership Patterns in West Africa
Deep Insights
Accra: Media Foundation for West Africa (MFWA); Open Society Initiative for West Africa (OSIWA) (2020), ii, 70 pp.
"Media Audience Mapping & Targeting Techniques in West Africa: 1. Audience measurement and ratings culture: The culture of audience measurement and ratings is still very rudimentary in much of West Africa. Within the current media milieu, where new technologies are yielding new forms of content and
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In Search of the Optimal Mode for Mobile Phone Surveys in Developing Countries: A Comparison of IVR, SMS, and CATI in Nigeria
Survey Research Methods, volume 13, issue 3 (2019), pp. 305-318
"Mobile phone surveys are increasingly prevalent in low- and middle-income countries. The main modes include computer-assisted telephone interviewing (CATI), interactive voice response (IVR), and short message service (SMS, or text messaging). But there is surprisingly little research to guide resea
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European Video Measurement Matrix: A Robust View of Industry Metrics
FreeWheel Council for Premium Video Europe (FWCE) (2018), 6 pp.
"The European Video Measurement Matrix provides a unique reference tool on different audience and verification measurement providers’ capabilities and methodologies. Through this overview, the FreeWheel Council for Premium Video, Europe (FWCE) aims to shed light on similarities and differences acr
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Web Metrics for Nonprofit News Organizations
Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2018), 19 pp.
"As a nonprofit news entity, getting analytics you need to prove your impact to your organization and its funders can be a challenging undertaking given that the rules for other news outlets don’t apply to you. But there are workarounds. This guide covered some of those strategies: Understanding b
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Estudiar las audiencias: Tradiciones y perspectivas
Chía, Colombia: Universidad de La Sabana; Ediciones Universidad de Navarra (EUNSA) (2018), 336 pp.
"Este libro pretende plantear, cuando menos, algunas preguntas sobre el problema de las audiencias: ¿cuál es el efecto y el impacto que estas nuevas formas de categorizar a las audiencias pueden tener en la propia industria de los medios y los mercados de la comunicación? ¿Qué corrientes de est
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Audience Research in Media Development: Overview, Case Studies, and Lessons Learned
Deep Insights
Bonn: Deutsche Welle DW Akademie (2017), 49 pp.
"This publication takes a look at current developments in the field of audience research in media development and presents three case studies testing innovative methods that can be of use for research, monitoring, and evaluation. They are meant as an orientation and inspirational source for future p
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