"Working status, as traditionally defined by [audience market] researchers, is becoming obsolete in light of contemporary global trends. In today's world, retired individuals often continue to work, and digital transformation has revolutionised the nature of work itself. Recognising these changes, the Demographic Working Group proposes an approach that recognises how this demographic is being used and addresses known problems, such as participants favouring socially desirable responses, ordering effects, and limited response options. The expanded best practice question structure facilitates different aggregations to cover employment status and proxy time availability in different ways." (https://esomar.org)