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Development Communication

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Milestones in Communication and National Development

Vibert C. Cambridge

In: Global Communication: A Multicultural Perspective

Yahya R. Kamalipour (ed.)

Lanham et al.: Rowman & Littlefield, 3rd ed. (2025), pp. 397-412

"Since World War II, several terms have been used to describe the deliberate, systematic, and creative use of communication assets - technologies, processes and imagination - to respond to dehumanizing conditions and to promote positive human development. They include project support communication, ... more

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El cuarto mosquetero: La comunicación participativa como proceso del cambio social

Alfonso Gumucio Dagron

La Paz: Plural Editores (2025), 600 pp.

"Este libro presenta una reflexión en relación con las diferentes fases o «tiempos» que, a juicio del autor, han influenciado la aplicación de la comunicación a estrategias de desarrollo, mostrando la manera como estos enfoques han permeado la utilización de la comunicación desde los organis ... more

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Looking Beyond Organisational Approaches to Advance Communication Practice: An Examination of Development Projects in India

Bhupesh Joshi, Valentina Baú, Paul Ryder

Development in Practice, volume 34, issue 3 (2024), pp. 255-272

"Organisation-centric approaches in development communication and public relations that privilege the organisation can restrict communication to organisational mandates and goals. Organisation-centric approaches can reflect a modernist view of development or communication and have been critiqued for ... more

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Communication for Development at the United Nations: A Theory-Guided Case Study of Development Communication and C4D Usage within the UN

Leakim Jimi-Hendrik Eventhén

Malmö: Malmö University, Communication for Development, Master Thesis (2024), 50 pp.

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Chancen und Herausforderungen der redaktionellen Umsetzung von Audience Engagement – eine Fallstudie am Beispiel des Projektes #unserWasser

Bernadette Uth

Publizistik, volume 69 (2024), pp. 39-63

"Redaktionen müssen angesichts einer zunehmend fragmentierten Publikumsbeziehung neue Wege finden, ihre Rezipierenden an sich zu binden. Eine in diesem Kontext oftmals diskutierte Strategie ist die des Audience- Engagements. Im Rahmen einer Fallstudie untersucht dieser Beitrag Chancen und Herausfor ... more

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Subversive Recipes for Communication for Development and Social Change in Times of Digital Capitalism

Noske-Turner, Jessica, Niranjana Sivaram, Aparna Kalley, Shreyas Hiremath

Social Sciences, volume 13, issue 8 (2024), 20 pp.

"The era of digital capitalism poses conundrums for communication for development and social change scholarship and practice. On one hand, mainstream social media platforms are an increasingly ubiquitous element of the everyday media practices of growing portions of the global population. On the oth ... more

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Do: Practical guidance on implementation
Key Guidance

UNICEF (2024), 93 pp.

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Strategic Communication Management for Development and Social Change: Perspectives from the African Region

Tsietsi Mmutle, Tshepang Bright Molale, Olanrewaju Olugbenga Akinola, Olebogeng Selebi (eds.)

Cham: Palgrave Macmillan (2024), xix, 287 pp.

"This book is the first of its kind within the African region to combine scholarly perspectives from the fields of Strategic Communication Management and Communication for Development and Social Change. It draws insights from scholars across the African continent by unravelling the complementary nat ... more

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China and the Internet: Using New Media for development and Social change

Song Shi

New Brunswick, NJ: Rutgers University Press (2024), 368 pp.

"Two oversimplified narratives have long dominated news reports and academic studies of China's Internet: one lauding its potentials to boost commerce, the other bemoaning state control and measures against the forces of political transformations. This bifurcation obscures the complexity of the dyna ... more

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From Millennium Development Goals to Sustainable Development Goals: Transforming Development Communication to Sustainability Communication

Sigrid Kannengießer

Studies in Communication Sciences, volume 23, issue 1 (2023), pp. 121-135

"At the highest international political level, the United Nations declared the Sustainable Development Goals (SDGs) in 2015 after having announced (and later not fulfilled) the Millennium Development Goals (MDGs) in 2000. This shift from the MDGs to the SDGs, in which the term development was replac ... more

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Communication for Social Changemaking: A “new Spirit” in Media and Communication for Development and Social Change?

Jessica Noske-Turner

International Journal of Communication, volume 17 (2023), pp. 2944-2966

"In pockets of media and communication for development and social change (MCDSC) a distinct set of practices around a worldview emphasizing optimism, chic, creativity, boldness, and “changemaking” is emerging. This trend is in stark contrast with the momentum of our current academic debates expl ... more

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The Learning Paradigm and Development Communication

Ahmed Taher, Lina Abd El Ghaffar

Journal of Development Communication, volume 34, issue 1 (2023), pp. 19-37

"Development communications for the past seventy years have followed two paradigms grounded in mass communication and marketing theories. The aim of development communication is changing behaviour, which is much closer to the definition of learning. Therefore, this article proposes a new learning pa ... more

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Community Radio as a Platform for Development Communication in Ghana

Africanus Lewil Diedong, Wilberforce S. Dzisah

Cogent Social Sciences, volume 9, issue 2269681 (2023), 12 pp.

"The paper’s aim is to demonstrate the relevance of applying the core principles of Community radio (CR) as a basis for CR’s drive for a democratically participant approach of communication, which can facilitate development communication. In a democratic society, the participation of people in d ... more

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Summary Report on Ugandan Media Coverage of Road Safety

Kampala: African Centre for Media Excellence (ACME) (2023), 15 pp.

"This is a summarised report of a study on Ugandan news media coverage of road safety, focusing on the country’s three main daily newspapers, three television stations and two online platforms. The study explored the attention and the nature of coverage these newspapers, television stations and on ... more

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Small talk, big issue: Development, silence and the elite agenda in a Bangladesh newspaper

Kabir Shah Nister

Journal of Development Communication, volume 34, issue 2 (2023), pp. 36-46

"In an examination of development issues appearing in the highest circulated mainstream English daily newspaper in Bangladesh— the Daily Star (DS)— this study discursively argues that this newspaper provided much less attention and even remained silent on development issues related to education ... more

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Religion and Development Communication

Robert A. White

In: The Handbook on Religion and Communication

Yoel Cohen; Paul A. Soukup (eds.)

Wiley (2023), pp. 487-502

"The central question of this chapter addresses how major religious traditions have used media to contribute to socioeconomic development and improve access to the basic necessities of life. The Judeo-Christian tradition has perhaps the most explicit emphasis on socioeconomic development in its use ... of media because of its priority of seeking the well-being of the poor and marginal people of the society and because of its traditional emphasis on media beginning with its written gospels and letters. Christian Churches, together, now have more than 500 educational radio and television stations in Latin America, Africa, and other areas such the Philippines. The fastest growing sector of Christianity, the evangelicals, in addition to their use of radio, video cassettes, and television, are expanding their use of social media, computers, and mobile phones, emphasizing small business, entrepreneurial promotion. Islam also emphasizes putting religious teaching in publications and other forms of media. With a long scientific and socioeconomic development tradition, Islam has a tradition of concern for the poor and less developed parts of its societies. The expectation that individual adherents of Islam will give away part of their economic success for the benefit of the poor and less fortunate provides added motivation. One of the most notable contributions to development from an Islamic background is the system of credit to the poor, the Grameen Bank, initiated by Mohammed Yunus in Bangladesh. Buddhism emphasizes heightened inner consciousness of well-being, reconciliation, compassion, and the overcoming of hate and selfishness. Buddhism communicates its message through the plastic arts, especially the ubiquitous images of Buddha. Where Buddhism is the dominant religious tradition (as in Thailand), the Buddhist temples and monks are centers promoting socioeconomic improvement at the local community level and national radio has programs for development purposes. Hinduism, located largely in India, is essentially a social worldview that assigns one’s socioeconomic status in life. Wealth and entrepreneurial initiative are part of the culture of the higher castes, and people of the higher castes are often leaders in development initiatives in India. Although religious communications and development involvement are still a matter of household deities, Indian holy gurus now sponsor television programs that attract an upwardly mobile technological class with tips on getting ahead in business, personal wealth, and upper class styles." (Conclusion, pages 498-499) more

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Finding the Right Message Framing to Create Demand: A Guide for Rapid Message Framing Testing

Durham: FHI 360 (2023), 26 pp.

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SDG18 Communication for All, Vol 1: The Missing Link Between SDGs and Global Agendas

Jan Servaes, Muhammad Jameel Yusha'u (eds.)

Cham: Palgrave Macmillan (2023), xxxvi, 299 pp.

"In 2015, the UN Member States adopted the 17 SDGs as a framework that would help address the challenges being faced by humanity. From eradicating poverty, ending hunger, providing universal access to healthcare and education, and addressing climate change; to the partnering of individuals, communit ... more

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Achieving Active Political Pluralism and Participation Through Development Communication: The Role of Local and Community Radio Media Outlets in Northern Ghana

John Demuyakor

Journal of Radio & Audio Media, volume 30, issue 1 (2023), pp. 252-273

"Development communication and community radio media outlets have been described as the most effective way of ensuring political inclusion and political engagement in emerging democracies such as Ghana. With development communication theory as the theoretical basis, this study is aimed at assessing ... more

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Les questions de développement dans les sciences de l’information et de la communication en Afrique: Mélanges offerts à Misse Misse

Louvain-la-Neuve: L'Harmattan – Academia (2023), 448 pp.

Do: Practical guidance on implementation Key Guidance

Do: Practical guidance on implementation
Key Guidance