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The Passing of Traditional Society: Modernizing the Middle East

Daniel Lerner
Lucille W. Pevsner (assist.)
New York; London: Free Press; Collier-Macmillan (1958), xiii, 466 pp.
"Daniel Lerner's 1958 book 'The Passing of Traditional Society' was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book cla ... more
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1st Regional Conference of Communications Media Officers. Rio de Janeiro, Brazil Feb. 24 - March 1, 1958

USAID (1958), 124 pp.
"Moving knowledge and proved techniques from the more developed to the developing countries is the essence of the economic and technical cooperation programs. Wtihin this broad framework, communication media have two different but mutually complementing functions: one, to create or increase competen ... more