Filter
127
Featured
Free Access
62
Inspiring Practice
3
Key Guidance
2
Top Insights
2
Topics
Advertising
39
Advertising Markets & Industries
27
Radio Advertising
14
Advertising Planning & Implementation
13
Television Advertising
13
Advertising Effects & Impact
12
Advertising Ethics
8
Digital Advertising, Online Advertising
8
Advertising Agencies
7
Advertising Campaigns
6
Nonprofit Advertising, Advertising for Noncommercial Purposes
6
Media, Mass Media
6
Advertising Audiences & Target Groups
5
Government Advertising, State Advertising
5
Print Media Advertising
5
Media Markets
5
Consumption, Consumer Behaviour, Consumerism
5
Public Funding & Support Policies for Media
5
Marketing & Branding
5
Government / State Advertising: Allocation Policies & Regulation
4
Political Economy of Media
4
Advertising Law & Regulation
3
History of Advertising
3
Radio Spots
3
Audiences & Users
3
Radio Consumption, Radio Use, Radio Audiences
3
Journalism Ethics
3
Media Landscapes, Media Systems, Media Situation in General
3
Financing Media, Financial Media Management
3
Television
3
Advertising Research
2
Advertising Sales Management
2
Children & Advertising
2
Gender Representation & Stereotypes in Advertising
2
Audience Research Methods
2
Media Use, Media Consumption
2
Indirect Censorship, Soft Censorship
2
Public Relations
2
Social Media Marketing & Digital Public Relations
2
Influencers (Social Media)
2
Disinformation, Misinformation, Fake News
2
Media Market Transparency
2
Media Marketing, Branding & Promotion
2
Radio Marketing, Branding & Promotion
2
Ethics in Media & Communication
2
Food / Nutrition Communication & Media Representation
2
Press Landscapes
2
Capitalism
2
Political Influence
2
Media Capture, Vested Political & Other Interests in the Media
2
Propaganda
2
Press
2
Radio
2
Emotions in the Media, Emotional Functions & Messages of Media
2
Persuasive Communication
2
Ideologies
2
Indoctrination
2
Applied Communication Research
2
Access to Public Information, Freedom of Information, Right to Information
1
Adblocking
1
Advertising Criticism
1
Advertising Effects: Children
1
Advertising: Message Development
1
Advertising Spots: Video & Television
1
Editorial Independence: Influence of Advertisers
1
Electoral Advertising, Political Advertising
1
Local Advertising & Local Advertising Markets
1
Native Advertising (Paid Content Produced by the Editorial Team in the Same Style as Organic Editorial Content)
1
Outdoor Advertising
1
Audience Research
1
Audience Research: Planning & Implementing Surveys
1
Audience Segmentation, User Typologies, Personas
1
Behavior Tracking & Cookies
1
Digital & Social Media Use, Internet Use
1
Media Use: Entertainment
1
Media Use: Families
1
Media Use: Preferred Contents & Programmes
1
Milieus, Lifestyles
1
Target Groups
1
Television Consumption, Televison Use, Television Audiences
1
Election Campaigns
1
Catholic Communication Ethics, Catholic Media Ethics
1
Child Protection, Protection of Minors
1
Christianity (General)
1
Violence in the Media: Film
1
State Influence on the Media
1
NGOs & Civil Society Organizations: Communication Strategies & Practices
1
Ethics in Public Relations
1
Nonprofit Public Relations & Marketing
1
Public Relations: Radio
1
Social Marketing
1
Community Radios
1
Community Radio Sustainability & Financing
1
Content Analysis (Research Method)
1
Discourse & Discourse Analysis
1
Messages, Message Design, Message Analysis
1
Radio Language & Moderation
1
Culture (General)
1
Financing Nonprofit Organizations
1
Underdevelopment
1
Browser
1
Digital Ethics, AI Ethics, Social Media Ethics, Data & Information Ethics
1
Electronic Commerce
1
Social Media in Political Communication
1
Financing Digital / Online Media
1
Digital Media Markets
1
Search Engines
1
TikTok
1
Digitalization, Digital Transformation
1
Disinformation & Misinformation Law & Regulation
1
Election Campaigns: Disinformation & Misinformation
1
Media Concentration
1
Media Industries
1
Informal Sector, Informal Economy
1
Markets (General)
1
Television Markets
1
Television Marketing, Branding & Promotion
1
Media Ownership
1
Media Viability & Financial Sustainability
1
Nonprofit Journalism, Nonprofit Media
1
Print Media Economics
1
Economy
1
Sponsorship
1
Education and Communication / Media
1
Ethics in Entertainment
1
Image Ethics, Ethics in Photojournalism
1
Sexuality: Media Representation, Sexually Explicit Media Content, Pornography
1
Female Journalists & Media Workers
1
Gender Norms & Roles
1
Gender Representation & Stereotypes in the Media
1
Women (General)
1
Good Practice Examples
1
Strategy Development & Strategic Planning
1
Health Campaigns: Planning & Implementation
1
Medicines, Medical Drugs
1
Sexual Health Communication, Reproductive Health Education, Family Planning
1
Developing Countries Reporting & Representation in Foreign / International Media
1
Journalism
1
Election Reporting
1
Local Television
1
Media Assistance
1
Media Assistance: Financial Sustainability & Management
1
COVID-19 Pandemic: Effects on Journalism, Media & Communication
1
Information
1
Stereotypes in Media & Communication
1
Financing Public Service Media
1
Democratization
1
Public Opinion
1
Public Opinion Manipulation
1
Magazines
1
Newspapers
1
Public Media, State Media
1
Radio Aesthetics
1
Fear, Anxiety
1
Religion and Communication
1
Religion (General)
1
Research in Media & Communication
1
Research Methods
1
Digital Media Technologies
1
Mobile Phones, Smartphones
1
Television Semiotics
1
Visual Representations
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Lokal-TV und Werbemarkt: Sichtweisen und Wertungen von mittelständischen Unternehmen, Media- und Werbeagenturen
Berlin: Vistas (2010), 177 pp.
Colombia: Financiación del periodismo
London: Media and Journalism Research Center (MJRC);Observacom;Universidade de Santiago de Compostela (USC) (2023), 31 pp.
"Sin lugar a dudas, el ecosistema mediático colombiano se ha transformado durantelos últimos años. Por un lado, los medios tradicionales (prensa, radio y televisión), aunque aún relevantes, no tienen la misma preponderancia de antes. Por otro lado, los nuevos medios y plataformas no solo se han
...
Regulating misleading political advertising on online platforms: An example of regulatory mercantilism in digital policy
Policy Studies, volume 45, issue 5 (2023), pp. 730–749
"Since its Joint Communication on Hybrid Threats, the EU has publicly recognized the risks to its security posed by non-traditional means aimed at undermining its legitimacy. The propagation of disinformation including misleading political advertising serves as a key example of how the Commission’
...
Defunding Disinformation in the Balkans: How International Brands Support Russia’s Agenda
Brussels: Balkan Free Media Initiative (BFMI);CRTA (2023), 39 pp.
The Nonprofit News Guide to Earned Revenue: How You Can Build Advertising, Sponsored Content, Event Sponsorship Dollars and More Into Major and Sustainable Sources of Revenue
Institute for Nonprofit News, updated ed. (2022), 65 pp.
The Native Advertising Playbook
Key Guidance
Inspiring Practice
International Media Support (IMS);CityDog Media (2022), 57 pp.
"[...] we have brought together relevant case studies to illustrate how content production and business relations can be reconfigured to generate fresh revenue sources, and to demonstrate which tools may be helpful along the way. These cases include special thematic projects, creative agency models,
...
The Advertising Industry in Sierra Leone: A Critical and Comprehensive Analysis
BBC Media Action;PRIMED (2022), 8 pp.
"The commercial advertising industry in Sierra Leone is in a parlous state – unstructured, uncoordinated and unregulated. The shambolic nature of the industry stems from three major shortcomings – a lack of policy regulation, a limited market, and poor professional practices. Existing policy whi
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Vom Sound zur Markenwelt: Die emotionale Macht des Radios. Qualitative und quantitative Analyse eines Funkspot-Experiments
Media Perspektiven, issue 6 (2022), pp. 288-294
"Radio kann mit Gestaltungselementen wie Stimme, Geräuschen und Musik Marken schaffen und profilieren. In einem Experiment wurden drei Radiospots für einen fiktiven Schokoriegel mit gleichem Text, aber unterschiedlicher Emotionalität produziert. Die drei Spots („Der Verführer“, „Der Animat
...
Audio Identity in Branding and Brand Communication Strategy: A Systematic Review of the Literature on Audio Branding
Profesional de la Información, volume 31, issue 5: e310504 (2022), 12 pp.
"Brand creation and management has undergone a substantial change in recent years as a result of new communication strategies, adaptation to the digital transmedia paradigm, and interaction with consumers. The use of an audio identity as a variable in this architecture and its inclusion in the diffe
...
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
New York; London: Routledge, 8th ed. (2022), xix, 228 pp.
"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers t
...
CANnual Report 2022: Trend Radar. The Latest in Advertising, Media and Consumer Behavior in Central and Eastern Europe
WeCAN Communications (2022), 125 pp.
"The CANnual Report 2022 follows a slightly different editorial concept than before. Since 2016, the publication featured one central topic which all creative agencies wrote about. This year however, weCAN experts write about twelve of the hottest topics in communication across the region. Five of t
...
Influencer: Die Ideologie der Werbekörper
Bonn: Bundeszentrale für politische Bildung (bpb), Sonderausg. (2022), 191 pp.
"Die zunehmende Digitalisierung der Alltagskommunikation hat in den vergangenen Jahren eine neue Form der Werbung hervorgebracht: Influencer präsentieren ihren Alltag visuell in Bild- oder Videoform auf sozialen Plattformen und geben ihren Followern Tipps zu Themen wie Kosmetik und Schönheit, Gesu
...
Evolución de las inversiones publicitarias en los medios de comunicación. Nivel nacional: 2016-2020
Lima: CPI (2021), 6 pp.
"En el Perú al igual que en muchos otros países, la principal medida para mitigar el avance de la pandemia de Covid-19 fue el confinamiento social y la inmovilización obligatoria, acciones que llevaron al cierre temporal de diversos sectores, causando una crisis económica cuan cada en una caíd
...
Publicidad y estereotipos: Una relación de alto riesgo
Buenos Aires: ONU Mujeres Argentina;Organización Internacional del Trabajo (OIT) (2021), 59 pp.
World Press Trends 2020-2021
World Association of News Publishers (WAN-IFRA) (2021), 97 slides
"Despite the impact of the pandemic, it’s worth noting that the news media industry is a US$ 112.4 billion business, according to our analysis. But, of course, we cannot come up with any original superlatives (and won’t) to characterise the effects of the pandemic on our business (some bad, some
...
Werbung: Einführung in die Markt- und Marketingkommunikation
München: UVK, 10th ed. (2021), xi, 472 pp.
Inversión publicitaria 2019
Lima: CPI (2020), 2 pp.
"El 2019 es el tercer año consecutivo que decae la inversión publicitaria. Al compararla con la del 2016 presenta un retroceso del 20%; así como también su participación en el PBI cae de 0.38% a 0.26%. Asumimos que el principal problema que explica esta baja de la inversión ha sido la grave cr
...
