Filter
127
Featured
Free Access
62
Inspiring Practice
3
Key Guidance
2
Top Insights
2
Topics
Advertising
39
Advertising Markets & Industries
27
Radio Advertising
14
Advertising Planning & Implementation
13
Television Advertising
13
Advertising Effects & Impact
12
Advertising Ethics
8
Digital Advertising, Online Advertising
8
Advertising Agencies
7
Advertising Campaigns
6
Nonprofit Advertising, Advertising for Noncommercial Purposes
6
Media, Mass Media
6
Advertising Audiences & Target Groups
5
Government Advertising, State Advertising
5
Print Media Advertising
5
Media Markets
5
Consumption, Consumer Behaviour, Consumerism
5
Public Funding & Support Policies for Media
5
Marketing & Branding
5
Government / State Advertising: Allocation Policies & Regulation
4
Political Economy of Media
4
Advertising Law & Regulation
3
History of Advertising
3
Radio Spots
3
Audiences & Users
3
Radio Consumption, Radio Use, Radio Audiences
3
Journalism Ethics
3
Media Landscapes, Media Systems, Media Situation in General
3
Financing Media, Financial Media Management
3
Television
3
Advertising Research
2
Advertising Sales Management
2
Children & Advertising
2
Gender Representation & Stereotypes in Advertising
2
Audience Research Methods
2
Media Use, Media Consumption
2
Indirect Censorship, Soft Censorship
2
Public Relations
2
Social Media Marketing & Digital Public Relations
2
Influencers (Social Media)
2
Disinformation, Misinformation, Fake News
2
Media Market Transparency
2
Media Marketing, Branding & Promotion
2
Radio Marketing, Branding & Promotion
2
Ethics in Media & Communication
2
Food / Nutrition Communication & Media Representation
2
Press Landscapes
2
Capitalism
2
Political Influence
2
Media Capture, Vested Political & Other Interests in the Media
2
Propaganda
2
Press
2
Radio
2
Emotions in the Media, Emotional Functions & Messages of Media
2
Persuasive Communication
2
Ideologies
2
Indoctrination
2
Applied Communication Research
2
Access to Public Information, Freedom of Information, Right to Information
1
Adblocking
1
Advertising Criticism
1
Advertising Effects: Children
1
Advertising: Message Development
1
Advertising Spots: Video & Television
1
Editorial Independence: Influence of Advertisers
1
Electoral Advertising, Political Advertising
1
Local Advertising & Local Advertising Markets
1
Native Advertising (Paid Content Produced by the Editorial Team in the Same Style as Organic Editorial Content)
1
Outdoor Advertising
1
Audience Research
1
Audience Research: Planning & Implementing Surveys
1
Audience Segmentation, User Typologies, Personas
1
Behavior Tracking & Cookies
1
Digital & Social Media Use, Internet Use
1
Media Use: Entertainment
1
Media Use: Families
1
Media Use: Preferred Contents & Programmes
1
Milieus, Lifestyles
1
Target Groups
1
Television Consumption, Televison Use, Television Audiences
1
Election Campaigns
1
Catholic Communication Ethics, Catholic Media Ethics
1
Child Protection, Protection of Minors
1
Christianity (General)
1
Violence in the Media: Film
1
State Influence on the Media
1
NGOs & Civil Society Organizations: Communication Strategies & Practices
1
Ethics in Public Relations
1
Nonprofit Public Relations & Marketing
1
Public Relations: Radio
1
Social Marketing
1
Community Radios
1
Community Radio Sustainability & Financing
1
Content Analysis (Research Method)
1
Discourse & Discourse Analysis
1
Messages, Message Design, Message Analysis
1
Radio Language & Moderation
1
Culture (General)
1
Financing Nonprofit Organizations
1
Underdevelopment
1
Browser
1
Digital Ethics, AI Ethics, Social Media Ethics, Data & Information Ethics
1
Electronic Commerce
1
Social Media in Political Communication
1
Financing Digital / Online Media
1
Digital Media Markets
1
Search Engines
1
TikTok
1
Digitalization, Digital Transformation
1
Disinformation & Misinformation Law & Regulation
1
Election Campaigns: Disinformation & Misinformation
1
Media Concentration
1
Media Industries
1
Informal Sector, Informal Economy
1
Markets (General)
1
Television Markets
1
Television Marketing, Branding & Promotion
1
Media Ownership
1
Media Viability & Financial Sustainability
1
Nonprofit Journalism, Nonprofit Media
1
Print Media Economics
1
Economy
1
Sponsorship
1
Education and Communication / Media
1
Ethics in Entertainment
1
Image Ethics, Ethics in Photojournalism
1
Sexuality: Media Representation, Sexually Explicit Media Content, Pornography
1
Female Journalists & Media Workers
1
Gender Norms & Roles
1
Gender Representation & Stereotypes in the Media
1
Women (General)
1
Good Practice Examples
1
Strategy Development & Strategic Planning
1
Health Campaigns: Planning & Implementation
1
Medicines, Medical Drugs
1
Sexual Health Communication, Reproductive Health Education, Family Planning
1
Developing Countries Reporting & Representation in Foreign / International Media
1
Journalism
1
Election Reporting
1
Local Television
1
Media Assistance
1
Media Assistance: Financial Sustainability & Management
1
COVID-19 Pandemic: Effects on Journalism, Media & Communication
1
Information
1
Stereotypes in Media & Communication
1
Financing Public Service Media
1
Democratization
1
Public Opinion
1
Public Opinion Manipulation
1
Magazines
1
Newspapers
1
Public Media, State Media
1
Radio Aesthetics
1
Fear, Anxiety
1
Religion and Communication
1
Religion (General)
1
Research in Media & Communication
1
Research Methods
1
Digital Media Technologies
1
Mobile Phones, Smartphones
1
Television Semiotics
1
Visual Representations
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Werbewirkungsmessung: Hintergründe, Methoden, Möglichkeiten und Grenzen
München: Verlag Reinhard Fischer (1999), 203 pp.
Estrategias de medios publicitarios
Lima: Universidad de Lima, Fondo Editorial (1998), 150 pp.
Werbewirkung im Fernsehen: Aktuelle Befunde der Medienforschung
München: Verlag Reinhard Fischer, 2nd ed. (1998), 253 pp.
Ethics in Advertising
Nairobi: Paulines Publications Africa (1997), 23 pp.
"Many women and men professionally engaged in advertising do have sensitive consciences, high ethical standards and a strong sense of responsibility. But even for them external pressures — from the clients who commission their work as well as from the competitive internal dynamics of their profess
...
La publicidad de bien social
Buenos Aires: Paulinas (1997), 87 pp.
Ethik - Werbung - Mediengewalt: Werbung im Umfeld von Gewalt im Fernsehen: Eine sozialethische Programmatik
München: Verlag Reinhard Fischer (1997), 309 pp.
La radio hoy: Manual de radio para avisadores y publicistas
Santiago de Chile: Asociación de Radiodifusores de Chile (ARCHI) (1997), 44 pp.
How to Select and Work with an Advertising Agency: Handbook for Population and Health Communication Programs
Baltimore: Johns Hopkins Center for Communication Programs (1996), xii, 125 pp.
Media Planning: A Practical Guide
Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
El espot publicitario: Las metamorfosis del deseo
Madrid: Cátedra (1995), 175 pp.
Los medios de comunicación en Chile: Análisis de la inversión publicitaria, la concentración de los medios y su relación con los grupos económicos
Santiago: Grupo Proceso (1994), 47 pp.
La publicidad en Venezuela
Valencia: Vadell Hermanos Editores, 2nd revised ed. (1991), 316 pp.
El spot radiofónico
San José (CR): Radio Nederland Training Centre (RNTC) (1991), 90 pp.
História da propaganda no Brasil
São Paulo: IBRACO (1990), 485 pp.
Publicidad: La otra cultura
Lima: Instituto para América Latina (IPAL) (1987), 292 pp.
Mass Communications and the Advertising Industry
Paris: UNESCO (1985), 70 pp.
La publicidad en Venezuela
Valencia: Vadell Hermanos Editores (1979), 210 pp.
La publicidad: Un freno al desarrollo. Elementos para un juicio crítico sobre la llamada industria publicitaria
Bogotá: Ediciones Tercer Mundo, 2nd ed. (1977), 129 pp.
Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary and Yugoslavia
White Plains, NY: International Arts and Sciences Press (1974), 171 pp.
"Theoretically, advertising and communism are not compatible, but Hanson explains why this is not necessarily the case. In Part I he treats the Soviet Union, in Part II, Eastern Europe, showing in both parts organization and function and highlighting similarities and differences. Much of the informa
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