El espot publicitario: Las metamorfosis del deseo

Jesús González Requena, Amaya Ortiz de Zárate

Madrid: Cátedra (1995), 175 pp.

Contains illustrations

Signature commbox: 40-General-S 1995

Topics:

Advertising Spots: Video & Television Consumption, Consumer Behaviour, Consumerism Gender Norms & Roles Messages, Message Design, Message Analysis Television Advertising Television Semiotics