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Methods applied
Journals
Output Type
Claves en la planificación de la publicidad online: Fundamentos, herramientas y retos
Madrid: Asociación para la Investigación de Medios de Comunicación (AIMC), revised ed. (2017), 324 pp.
Fundamentos de la publicidad
Madrid: ESIC Editorial (2017), 255 pp.
Advertising: What Everyone Needs to Know
New York: Oxford University Press (2017), 240 pp.
Ad Wars: Digital Challenges for Ad-Financed News Media in the Nordic Countries
Göteborg: Nordicom (2017), 229 pp.
"The accelerating digitalisation of the media landscape has released enormous forces of change in the Nordic advertising markets. The overall impression from the results of this study is that the sweeping changes digitalisation is bringing about are not just undermining the business model on which t
...
Handbuch Werbeforschung
Wiesbaden: Springer VS (2016), 772 pp.
Adblocking Goes Mobile
PageFair (2016), 21 pp.
"At least 419 million people are blocking ads on smartphones (this number excludes content blocking apps, in-app adblockers, and opt-in browser adblockers). There are twice as many mobile adblockers than desktop adblockers. Mobile adblocking is most popular in emerging markets, such as China, India,
...
Executive Summary: Advertising Expenditure Forecasts March 2016
London: ZenithOptimedia (2016), 10 pp.
"ZenithOptimedia predicts global ad expenditure will grow 4.6% in 2016, reaching US$579 billion by the end of the year. This will be a 0.7 percentage point improvement on 2015: 2016 is a ‘quadrennial’ year, when ad expenditure is boosted by the Summer Olympics, the US presidential election and t
...
Manual de la comunicación publicitaria
Valencia: campgràfic, 2nd ed. (2015), 249 pp.
Media Scene: Middle East (Focus on UAE & KSA)
Paris: Publicitas (2015), 38 slides
State-Media Financial Relations in Albania: Nurturing Client-Based Media Practices
Ljubljana: Peace Institute; South East European Media Observatory (2015), 19 pp.
"The transparency of media market in Albania continues to be low, including both commercial operations and the state funding, despite of the existing databases. The involvement of new actors, such as advertising agencies, and sister companies of media outlets, makes it even more difficult to track s
...
Sittenbild der Konsumgesellschaft: Ethik der Werbung in Zeiten der freiwilligen Aufgabe unserer Grundrechte
Communicatio Socialis, volume 48, issue 3 (2015), pp. 250-264
"Im Kontext digitaler Medienumgebungen vermischen sich bestehende werbebezogene normative Standards mit neuen, ehemals branchenfremden Standards. Dies macht auf der Ebene werblicher Medienangebote die Neudefinition ethischer Grenzlinien wahrscheinlich. Dies macht aber auch auf der Ebene der Akteure
...
Las claves de la publicidad
Madrid: ESIC Editorial, 8th ed. (2015), 479 pp.
State-Media Financial Relations in Serbia: A Transitional Year. Who Will Benefit from the Media Reforms?
Ljubljana: Peace Institute; South East European Media Observatory (2015), 15 pp.
"The outflow of money from state/public funds to the media has for years been unreasonable and non-transparent. Therefore, the ultimate goal of the ongoing media reforms is to introduce certain control and transparency through privatisation of state-owned media and introduce co-financing of media pr
...
Medien und Werbung
Wiesbaden: Springer VS (2015), 148 pp.
"In den vergangenen Jahrzehnten hat die Werbung ihr Gesicht verändert. Sie macht "Unterhaltungs- und Informationsgeschenke", die von vielen Rezipienten nicht als geheime Verführung wahrgenommen werden. Wie ist es dazu gekommen? Welche Kräfte treiben die Entwicklung des Werbesystems an? Welche For
...
Le marketing de rue en Afrique
Paris: L'Harmattan (2015), 505 pp.
State-Media Financial Relations in Bosnia and Herzegovina: Increasingly Dependent and Disciplined Media
Ljubljana: Peace Institute; South East European Media Observatory (2015), 20 pp.
"Particular political and business interests seem to overpower any notion of public interest in the financial relations between government and the media. The public interest that these financial patterns should in theory serve remains under-articulated and unmonitored with a lack of clear criteria,
...
