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Advertising: What Everyone Needs to Know
New York: Oxford University Press (2017), 240 pp.
Ad Wars: Digital Challenges for Ad-Financed News Media in the Nordic Countries
Göteborg: Nordicom (2017), 229 pp.
"The accelerating digitalisation of the media landscape has released enormous forces of change in the Nordic advertising markets. The overall impression from the results of this study is that the sweeping changes digitalisation is bringing about are not just undermining the business model on which t
...
Media Feast, News Famine: Ten Global Advertising Trends That Threaten Independent Journalism
Washington, DC: Center for International Media Assistance (CIMA) (2017), 25 pp.
"This report looks at ten factors that have altered the media marketplace and that pose challenges to national and local news producers and their sources of revenue. They include ways in which governments interfere in media markets; changes in the structure of news distribution and audience behavior
...
Fundamentos de la publicidad
Madrid: ESIC Editorial (2017), 255 pp.
Claves en la planificación de la publicidad online: Fundamentos, herramientas y retos
Madrid: Asociación para la Investigación de Medios de Comunicación (AIMC), revised ed. (2017), 324 pp.
Executive Summary: Advertising Expenditure Forecasts March 2016
London: ZenithOptimedia (2016), 10 pp.
"ZenithOptimedia predicts global ad expenditure will grow 4.6% in 2016, reaching US$579 billion by the end of the year. This will be a 0.7 percentage point improvement on 2015: 2016 is a ‘quadrennial’ year, when ad expenditure is boosted by the Summer Olympics, the US presidential election and t
...
Handbuch Werbeforschung
Wiesbaden: Springer VS (2016), 772 pp.
Adblocking Goes Mobile
PageFair (2016), 21 pp.
"At least 419 million people are blocking ads on smartphones (this number excludes content blocking apps, in-app adblockers, and opt-in browser adblockers). There are twice as many mobile adblockers than desktop adblockers. Mobile adblocking is most popular in emerging markets, such as China, India,
...
Global Media Report 2015: Global Industry Overview
McKinsey (2015), 24 pp.
"Spending on media continues to shift from traditional to digital products and services at a rapid pace. By 2019, we believe digital spending will account for more than 50 percent of overall media spend. Within this, digital video spending will overtake physical spending by 2018, two years earlier t
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Sittenbild der Konsumgesellschaft: Ethik der Werbung in Zeiten der freiwilligen Aufgabe unserer Grundrechte
Communicatio Socialis, volume 48, issue 3 (2015), pp. 250-264
"Im Kontext digitaler Medienumgebungen vermischen sich bestehende werbebezogene normative Standards mit neuen, ehemals branchenfremden Standards. Dies macht auf der Ebene werblicher Medienangebote die Neudefinition ethischer Grenzlinien wahrscheinlich. Dies macht aber auch auf der Ebene der Akteure
...
Medien und Werbung
Wiesbaden: Springer VS (2015), 148 pp.
"In den vergangenen Jahrzehnten hat die Werbung ihr Gesicht verändert. Sie macht "Unterhaltungs- und Informationsgeschenke", die von vielen Rezipienten nicht als geheime Verführung wahrgenommen werden. Wie ist es dazu gekommen? Welche Kräfte treiben die Entwicklung des Werbesystems an? Welche For
...
Las claves de la publicidad
Madrid: ESIC Editorial, 8th ed. (2015), 479 pp.
Manual de la comunicación publicitaria
Valencia: campgràfic, 2nd ed. (2015), 249 pp.
Le marketing de rue en Afrique
Paris: L'Harmattan (2015), 505 pp.
¿La estrategia de medios de tu compañía tiene la dirección adecuada? Estudio de la publicidad en los medios de comunicación masiva en México: Eficiencia, alcance, impacto y experiencia
Mancera; Ernst & Young (2015), 34 pp.
"Actualmente, México se compone en mayor medida de una población joven. Esto implica un beneficio considerable para el desarrollo económico del país; no obstante, la evolución hacia una sociedad encabezada por adultos mayores presenta un futuro lleno de desafíos, no solo económicos, sino publ
...
Media Scene: Middle East (Focus on UAE & KSA)
Paris: Publicitas (2015), 38 slides
