Document details

Handbuch Werbeforschung

Wiesbaden: Springer VS (2016), 772 pp.

Table of contents: http://d-nb.info/1071327380/04

ISBN 978-3-531-17426-6 (hbk); 978-3-531-18916-1 (ebook)

Reviewed in: Publizistik, vol 61 (2016), pp. 359-360

Signature commbox: 10-Economics-G 2016