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Journals
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Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary and Yugoslavia
White Plains, NY: International Arts and Sciences Press (1974), 171 pp.
"Theoretically, advertising and communism are not compatible, but Hanson explains why this is not necessarily the case. In Part I he treats the Soviet Union, in Part II, Eastern Europe, showing in both parts organization and function and highlighting similarities and differences. Much of the informa
...
Die Presse in Asien und Ozeanien: Ein Handbuch für Wirtschaft und Werbung
München-Pullach: Verlag Dokumentation (1968), 303 pp.
"Dieses Buch enthält Informationen über die asiatische Presse, die Auflagenzahlen, die politischen Positionen, die Art der Leserschaft und die Werbekosten der verschiedenen nationalen Publikationen und andere Punkte - Alphabetisches und geographisches Verzeichnis." (Jean-Marie Van Bol, Abdelfattah
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Advertising Research and an Emerging Science of Mass Persuasion
Journalism Quarterly, volume 41, issue 3 (1964), pp. 517-528
"Attempt to explain the mechanism by which the masses accept ideas imposed upon them." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1385, topic code 030)
Press Advertising in Turkey
International Communication Gazette, volume 10, issue 3 (1964), pp. 250-258
"The history of press advertising in Turkey is inseparable from that of the Turkish press itself — The first difficult stages of journalism in Turkey — The initial obstacle was the illiteracy of nearly all the Turkish population — The low return from press advertising or the very small percent
...
Advertising and Press Annual of Africa 1962: The Blue Book of Advertising in Africa
Cape Town, Johannesburg: National Publishing Company Africa (Pty) Limited (1962), 398 pp.
"It embraces all varieties of advertising and advertising services including: newspaper, magazine, trade press, radio, television, cinema, transport, poster, sign, packaging, printed matter, mail and exhibitions." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing cou
...
Press Advertising in Israel
International Communication Gazette, volume 7, issue 1 (1961), pp. 149-157
"Situation and importance of press advertising in Israel — Development as regards quality and quantity over the last 20 years — Lack of means of controlling its effectiveness — Importance of advertisements concerning the family." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media
...
Notable Part Played by the Press in Growing Industrialization of India
World's Press News (London), volume 5, issue June (1959), pp. 28-35
"Role of the press in industrialisation, with critical comments and an account of the situation as regards advertising — The government, as the chief source of advertising material, mainly support the newspapers with large circulations; control of circulation since 1948 and increase in advertising
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The Advertiser looks at Radio ... Again!
Journalism Quarterly, volume 34, issue 33 (1957), pp. 317-322
"Growing importance of radio in the process of informing public opinion — The uses made of it by mass media experts." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1490, topic code 29)
