Filter
128
Featured
62
3
3
Topics
40
27
14
13
13
12
8
8
7
6
6
6
5
5
5
5
5
5
5
4
4
3
3
3
3
3
3
3
3
3
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Language
Document type
22
20
9
6
3
2
2
2
1
1
1
1
1
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Colombia: Financiación del periodismo
London: Media and Journalism Research Center (MJRC); Observacom; Universidade de Santiago de Compostela (USC) (2023), 31 pp.
"Sin lugar a dudas, el ecosistema mediático colombiano se ha transformado durantelos últimos años. Por un lado, los medios tradicionales (prensa, radio y televisión), aunque aún relevantes, no tienen la misma preponderancia de antes. Por otro lado, los nuevos medios y plataformas no solo se han
...
Regulating misleading political advertising on online platforms: An example of regulatory mercantilism in digital policy
Policy Studies, volume 45, issue 5 (2023), pp. 730–749
"Since its Joint Communication on Hybrid Threats, the EU has publicly recognized the risks to its security posed by non-traditional means aimed at undermining its legitimacy. The propagation of disinformation including misleading political advertising serves as a key example of how the Commission’
...
The Native Advertising Playbook
Key Guides
International Media Support (IMS); CityDog Media (2022), 57 pp.
"[...] we have brought together relevant case studies to illustrate how content production and business relations can be reconfigured to generate fresh revenue sources, and to demonstrate which tools may be helpful along the way. These cases include special thematic projects, creative agency models,
...
The Advertising Industry in Sierra Leone: A Critical and Comprehensive Analysis
BBC Media Action; PRIMED (2022), 8 pp.
"The commercial advertising industry in Sierra Leone is in a parlous state – unstructured, uncoordinated and unregulated. The shambolic nature of the industry stems from three major shortcomings – a lack of policy regulation, a limited market, and poor professional practices. Existing policy whi
...
Influencer: Die Ideologie der Werbekörper
Bonn: Bundeszentrale für politische Bildung (bpb), Sonderausg. (2022), 191 pp.
"Die zunehmende Digitalisierung der Alltagskommunikation hat in den vergangenen Jahren eine neue Form der Werbung hervorgebracht: Influencer präsentieren ihren Alltag visuell in Bild- oder Videoform auf sozialen Plattformen und geben ihren Followern Tipps zu Themen wie Kosmetik und Schönheit, Gesu
...
Vom Sound zur Markenwelt: Die emotionale Macht des Radios. Qualitative und quantitative Analyse eines Funkspot-Experiments
Media Perspektiven, issue 6 (2022), pp. 288-294
"Radio kann mit Gestaltungselementen wie Stimme, Geräuschen und Musik Marken schaffen und profilieren. In einem Experiment wurden drei Radiospots für einen fiktiven Schokoriegel mit gleichem Text, aber unterschiedlicher Emotionalität produziert. Die drei Spots („Der Verführer“, „Der Animat
...
CANnual Report 2022: Trend Radar. The Latest in Advertising, Media and Consumer Behavior in Central and Eastern Europe
WeCAN Communications (2022), 125 pp.
"The CANnual Report 2022 follows a slightly different editorial concept than before. Since 2016, the publication featured one central topic which all creative agencies wrote about. This year however, weCAN experts write about twelve of the hottest topics in communication across the region. Five of t
...
Audio Identity in Branding and Brand Communication Strategy: A Systematic Review of the Literature on Audio Branding
Profesional de la Información, volume 31, issue 5: e310504 (2022), 12 pp.
"Brand creation and management has undergone a substantial change in recent years as a result of new communication strategies, adaptation to the digital transmedia paradigm, and interaction with consumers. The use of an audio identity as a variable in this architecture and its inclusion in the diffe
...
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Key Guides
New York; London: Routledge, 8th ed. (2022), xix, 228 pp.
"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers t
...
Werbung: Einführung in die Markt- und Marketingkommunikation
München: UVK, 10th ed. (2021), xi, 472 pp.
Evolución de las inversiones publicitarias en los medios de comunicación. Nivel nacional: 2016-2020
Lima: CPI (2021), 6 pp.
"En el Perú al igual que en muchos otros países, la principal medida para mitigar el avance de la pandemia de Covid-19 fue el confinamiento social y la inmovilización obligatoria, acciones que llevaron al cierre temporal de diversos sectores, causando una crisis económica cuan cada en una caíd
...
World Press Trends 2020-2021
World Association of News Publishers (WAN-IFRA) (2021), 97 slides
"Despite the impact of the pandemic, it’s worth noting that the news media industry is a US$ 112.4 billion business, according to our analysis. But, of course, we cannot come up with any original superlatives (and won’t) to characterise the effects of the pandemic on our business (some bad, some
...
Publicidad y estereotipos: Una relación de alto riesgo
Buenos Aires: ONU Mujeres Argentina; Organización Internacional del Trabajo (OIT) (2021), 59 pp.
Inversión publicitaria 2019
Lima: CPI (2020), 2 pp.
"El 2019 es el tercer año consecutivo que decae la inversión publicitaria. Al compararla con la del 2016 presenta un retroceso del 20%; así como también su participación en el PBI cae de 0.38% a 0.26%. Asumimos que el principal problema que explica esta baja de la inversión ha sido la grave cr
...
Media Ethics: Cases and Moral Reasoning
Deep Insights
New York; London: Routledge, 11th ed. (2020), xvi, 461 pp.
"This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases.
...
