Defunding Disinformation in the Balkans: How International Brands Support Russia’s Agenda
Brussels: Balkan Free Media Initiative (BFMI);CRTA (2023), 39 pp.
EXECUTIVE SUMMARY, 4
Introduction, 6
CHAPTER ONE: DEFUNDING DISINFORMATION IN THE MAINSTREAM MEDIA: THE CASE OF SERBIA, 12
The Serbian Advertising Market, 13
Disinformation Case Studies, 15
Advertising in the Wider Information Context of Serbia, 22
CHAPTER TWO: DEFUNDING DISINFORMATION ONLINE: THE CASE OF BULGARIA, 25
Online Advertising Market, 26
Disinformation Case Studies, 27
Risk of Advertising in Bulgaria and Beyond, 32
CONCLUSION AND RECOMMENDATIONS, 34
Introduction, 6
CHAPTER ONE: DEFUNDING DISINFORMATION IN THE MAINSTREAM MEDIA: THE CASE OF SERBIA, 12
The Serbian Advertising Market, 13
Disinformation Case Studies, 15
Advertising in the Wider Information Context of Serbia, 22
CHAPTER TWO: DEFUNDING DISINFORMATION ONLINE: THE CASE OF BULGARIA, 25
Online Advertising Market, 26
Disinformation Case Studies, 27
Risk of Advertising in Bulgaria and Beyond, 32
CONCLUSION AND RECOMMENDATIONS, 34
