"This report presents findings from the third wave of the Worlds of Journalism Study (WJS3), conducted between 2021 and 2025. In this iteration, we focused on journalists’ perceptions of risk and uncertainty in their profession and sought to identify key factors that shape how journalists navigate
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journalism’s changing environment. These risks and uncertainties arise from four partially overlapping domains: politics, economy, technology, and news consumption. Accordingly, the WJS3 questionnaire addressed journalists’ safety, editorial freedom, professional roles, news influences, and labor conditions. Our survey confirms that journalism is under pressure. Journalists worldwide are often undercompensated, and more than one-third engage in secondary employment. Economic pressures on news organizations have intensified in most countries. Nearly half of journalists have been targeted with hate speech, while psychological, physical, and digital threats are more prevalent in the Global South than in the Global North. More than 300 researchers from 75 countries participated in WJS3. This report provides a concise overview of key global findings. Subsequent publications will analyze specific topics in greater depth; please visit worldsofjournalism.org for more information." (Foreword, page 4)
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"• Engagement with traditional media sources such as TV, print, and news websites continues to fall, while dependence on social media, video platforms, and online aggregators grows. This is particularly the case in the United States where polling overlapped with the first few weeks of the new Trum
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p administration. Social media news use was sharply up (+6pp) but there was no ‘Trump bump’ for traditional sources.
• Personalities and influencers are, in some countries, playing a significant role in shaping public debates. One-fifth (22%) of our United States sample says they came across news or commentary from popular podcaster Joe Rogan in the week after the inauguration, including a disproportionate number of young men. In France, young news creator Hugo Travers (HugoDécrypte) reaches 22% of under-35s with content distributed mainly via YouTube and TikTok. Young influencers also play a significant role in many Asian countries, including Thailand.
• News use across online platforms continues to fragment, with six online networks now reaching more than 10% weekly with news content, compared with just two a decade ago. Around a third of our global sample use Facebook (36%) and YouTube (30%) for news each week. Instagram (19%) and WhatsApp (19%) are used by around a fifth, while TikTok (16%) remains ahead of X at 12%.
• Data show that usage of X for news is stable or increasing across many markets, with the biggest uplift in the United States (+8pp), Australia (+6pp), and Poland (+6pp). Since Elon Musk took over the network in 2022 many more right-leaning people, notably young men, have flocked to the network, while some progressive audiences have left or are using it less frequently. Rival networks like Threads, Bluesky, and Mastodon are making little impact globally, with reach of 2% or less for news.
• Changing platform strategies mean that video continues to grow in importance as a source of news. Across all markets the proportion consuming social video has grown from 52% in 2020 to 65% in 2025 and any video from 67% to 75%. In the Philippines, Thailand, Kenya, and India more people now say they prefer to watch the news rather than read it, further encouraging the shift to personality-led news creators.
• Our survey also shows the importance of news podcasting in reaching younger, better-educated audiences. The United States has among the highest proportion (15%) accessing one or more podcasts in the last week, with many of these now filmed and distributed via video platforms such as YouTube and TikTok. By contrast, many northern European podcast markets remain dominated by public broadcasters or big legacy media companies and have been slower to adopt video versions.
• TikTok is the fastest growing social and video network, adding a further 4pp across markets for news and reaching 49% of our online sample in Thailand (+10pp) and 40% in Malaysia (+9pp). But at the same time people in those markets see the network as one of the biggest threats when it comes to false or misleading information, along with Facebook.
• Overall, over half our sample (58%) say they remain concerned about their ability to tell what is true from what is false when it comes to news online, a similar proportion to last year. Concern is highest in Africa (73%) and the United States (73%), with lowest levels in Western Europe (46%).
• When it comes to underlying sources of false or misleading information, online influencers and personalities are seen as the biggest threat worldwide (47%), along with national politicians (47%). Concern about influencers is highest in African countries such as Nigeria (58%) and Kenya (59%), while politicians are considered the biggest threat in the United States (57%), Spain (57%), and much of Eastern Europe." (Executive summary, page 10-11)
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"The coronavirus pandemic brought immense challenges to journalists worldwide, including new threats to media freedom, journalism safety and practice. The impact of the pandemic on journalism is yet to be fully understood and examined but this paper contributes to the field by focusing on the impact
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of the COVID-19 health crisis on the media in countries with democratic deficits, such as Bulgaria. Studies on former Eastern bloc countries have become few and far between recently so this research aims to fill this gap by examining how the coronavirus pandemic and associated restrictions have impacted journalism practice in Bulgaria and how journalists, and independent media organisations responded and adapted to the pressures in 2020. Our findings from semi structured interviews with media practitioners show that it is the independent media that has borne the brunt of the crisis. In addition to existing challenges to press freedom, many Bulgarian journalists encountered new limits to their daily practice in reporting on a topic of significant public importance." (Abstract)
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"The implications of the COVID-19 pandemic for newsrooms across the world range from severe economic hardship to increased threats to press freedom. The “perfect storm” that engulfed the media and journalists globally has threatened and continues to challenge their existence, and the core of the
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ir mission to serve the public interest. This study maps the impact of external political, economic, legal and societal factors on journalistic freedom and the way(s) news organizations and journalists operate in times of global crisis in four Southern European countries. It provides a fuller cross-national perspective on the complex relationship between media, journalism and politics in countries with existing democratic deficits. Findings are based on 32 semi-structured interviews with journalists working in four Southern European countries, namely Bulgaria, Greece, Cyprus and Malta, conducted in 2022. We find increased economic challenges to their fragile media markets, high level of state intervention, political parallelism in coverage of the pandemic and beyond, and numerous threats to the autonomy of journalists that hamper journalism and question its development in the future. The study’s implications are relevant to different contexts, particularly in countries where journalism and media face similar challenges." (Abstract)
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"This study explores TV in Romania and Bulgaria, both considered "emerging" media systems in post-communist studies (Sparks, 1995). It uses Hallin and Mancini's (2004) framework to analyze the central aspects regarding the configuration of commercial TV. The study offers an institutional perspective
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on TV by exploring the licensing frame and the TV offer. The interaction between commercial TV, politics, and the state underlines the intricate relations through powerful and influential networks involving the interests of a variety of individuals and groups. Currently, commercial TV is the most developed type of media in both countries. Through its empirical contribution, this study fills in the blind spot of media research, aiming to contribute to the understanding of the Romanian and Bulgarian media landscape. It offers a critical perspective on TV systems in relation to the polarized pluralist/Mediterranean model of Hallin and Mancini, considering its explanatory function within the analysis of Eastern European media systems. Elements of the national markets revealed particularities of the TV business, synchronically connected to the contemporary"hyper-television" vision (Scolari, 2009) and the "informational disorder" paradigm (Tambini, 2020)."(Absract)
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"In the second decade of the 21st century, Bulgaria earned the unsavory reputation of having the least media freedom in the EU’s (Reporters Without Borders). This paper examines the current state of Bulgarian media based on two research concepts: for instrumentalization, respectively the capture o
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f media. The latter, especially when talking about the specifics and consequences of political-oligarchic pressure on media, is more appropriate for countries with serious deficits in their democratic development. The main purpose of the paper is to study media capture in Bulgaria at a structural level: regulatory capture, control of public service media, use of state financing as a control tool, ownership takeover (based on concepts by Dragomir, 2019, IPI, n. D.), including appropriate cases. The analysis makes use of material from to scientific articles, media publications, other publicly available sources, expert interviews." (Abstract)
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"This book explores how journalism is practiced around the world and how there are multiple factors at the structural and contextual level shaping journalism practice. Drawing on case studies of how conflicts, pandemics, political developments, or human rights violations are covered in an online-fir
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st era, the volume analyzes how journalism is conducted as a process in different parts of the world and how such knowledge can benefit today's globally connected journalist. A global team of scholars and practicing journalists combine theoretical knowledge and empirically rich scholarship with real-life experiences and case studies to offer a storehouse of knowledge on key aspects of international journalism. Divided into four sections – journalistic autonomy, safety, and freedom; mis(information), crises, and trust; technology, news flow, and audiences; and diversity, marginalization, and journalism education – the volume examines both trends and patterns, as well as cultural and geographical uniqueness that distinguish journalism in different parts of the world." (Publisher description)
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"Across markets, only around a fifth of respondents (22%) now say they prefer to start their news journeys with a website or app – that’s down 10 percentage points since 2018. Publishers in a few smaller Northern European markets have managed to buck this trend, but younger groups everywhere are
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showing a weaker connection with news brands’ own websites and apps than previous cohorts – preferring to access news via side-door routes such as social media, search, or mobile aggregators.
• Facebook remains one of the most-used social networks overall, but its influence on journalism is declining as it shifts its focus away from news. It also faces new challenges from established networks such as YouTube and vibrant youth-focused networks such as TikTok. The Chinese-owned social network reaches 44% of 18–24s across markets and 20% for news. It is growing fastest in parts of Asia-Pacific, Africa, and Latin America.
• When it comes to news, audiences say they pay more attention to celebrities, influencers, and social media personalities than journalists in networks like TikTok, Instagram, and Snapchat. This contrasts sharply with Facebook and Twitter, where news media and journalists are still central to the conversation.
• Much of the public is sceptical of the algorithms used to select what they see via search engines, social media, and other platforms. Less than a third (30%) say that having stories selected for me on the basis of previous consumption is a good way to get news, 6 percentage points lower than when we last asked the question in 2016. Despite this, on average, users still slightly prefer news selected this way to that chosen by editors or journalists (27%), suggesting that worries about algorithms are part of a wider concern about news and how it is selected.
• Despite hopes that the internet could widen democratic debate, we find fewer people are now participating in online news than in the recent past. Aggregated across markets, only around a fifth (22%) are now active participators, with around half (47%) not participating in news at all. In the UK and United States, the proportion of active participators has fallen by more than 10 percentage points since 2016. Across countries we find that this group tends to be male, better educated, and more partisan in their political vie ws.
• Trust in the news has fallen, across markets, by a further 2 percentage points in the last year, reversing in many countries the gains made at the height of the Coronavirus pandemic. On average, four in ten of our total sample (40%) say they trust most news most of the time. Finland remains the country with the highest levels of overall trust (69%), while Greece (19%) has the lowest after a year characterised by heated arguments about press freedom and the independence of the media." (Summary, page 10)
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"In many countries, especially outside Europe and the United States, we find a significant further decline in the use of Facebook for news and a growing reliance on a range of alternatives including private messaging apps and video networks. Facebook news consumption is down 4 percentage points, acr
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oss all countries, in the last year.
• News use across online platforms is fragmenting, with six networks now reaching at least 10% of our respondents, compared with just two a decade ago. YouTube is used for news by almost a third (31%) of our global sample each week, WhatsApp by around a fifth (21%), while TikTok (13%) has overtaken Twitter (10%), now rebranded X, for the first time.
• Linked to these shifts, video is becoming a more important source of online news, especially with younger groups. Short news videos are accessed by two-thirds (66%) of our sample each week, with longer formats attracting around half (51%). The main locus of news video consumption is online platforms (72%) rather than publisher websites (22%), increasing the challenges around monetisation and connection.
• Although the platform mix is shifting, the majority continue to identify platforms including social media, search, or aggregators as their main gateway to online news. Across markets, only around a fifth of respondents (22%) identify news websites or apps as their main source of online news – that’s down 10 percentage points on 2018. Publishers in a few Northern European markets have managed to buck this trend, but younger groups everywhere are showing a weaker connection with news brands than they did in the past.
• Turning to the sources that people pay most attention to when it comes to news on various platforms, we find an increasing focus on partisan commentators, influencers, and young news creators, especially on YouTube and TikTok. But in social networks such as Facebook and X, traditional news brands and journalists still tend to play a prominent role.
• Concern about what is real and what is fake on the internet when it comes to online news has risen by 3 percentage points in the last year with around six in ten (59%) saying they are concerned. The figure is considerably higher in South Africa (81%) and the United States (72%), both countries that have been holding elections this year.
• Worries about how to distinguish between trustworthy and untrustworthy content in online platforms is highest for TikTok and X when compared with other online networks. Both platforms have hosted misinformation or conspiracies around stories such as the war in Gaza, and the Princess of Wales’s health, as well as so-called ‘deep fake’ pictures and videos." (Executive summary, page 10)
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"Martin Marinos applies a critical political economy approach to place Bulgarian right-wing populism within the structural transformation of the country’s media institutions. As Marinos shows, media concentration under Western giants like Westdeutsche Allgemeine Zeitung and News Corporation have l
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ed to a neoliberal turn of commercialization, concentration, and tabloidization across media. The Right have used the anticommunism and racism bred by this environment to not only undermine traditional media but position their own outlets to boost new political entities like the nationalist party Ataka. Marinos’s ethnographic observations and interviews with local journalists, politicians, and media experts add on-the-ground detail to his account. He also examines several related issues, including the performative appeal of populist media and the money behind it." (Publisher description)
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"This study offers a systematic theory of the institutional solutions to the dictator’s dilemma, which arises from the incapacity to calibrate repression and concessions due to the lack of information about elite and popular discontent. Empirically, the book presents a detailed discussion of the t
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ypes of information-gathering institutions created in autocracies, paying particular attention to the difference between standard mechanisms for the retrospective assessment of overt dissatisfaction and the more sophisticated channels for anticipatory evaluations of latent discontent. The book argues that the creation of institutions for the involuntary collection of information is straightforward, but that only certain regimes successfully promote the voluntary provision of information, which is essential for anticipatory governance. In ethnically heterogeneous countries, compactly settled ethnic minorities present a further obstacle for establishing a panoptical authoritarian vision. These problems notwithstanding, communist regimes are especially adept at developing sophisticated systems that mobilize the party, State Security, and internal journalism to assess levels of discontent. Methodologically, the book demonstrates that documents prepared for regime insiders are more likely to shed light on a secret activity like information collection than officially released materials. Theoretically, the book argues that although the dictator’s dilemma can be solved and abundant information does extend authoritarian lifespans, information cannot ensure the indefinite survival of dictatorships. The book is based on detailed analysis of the origins and evolution of information-gathering systems in communist Bulgaria (1944–1991) and in China (1949–present), supplemented by eight case studies of information collection in the complete range of authoritarian regimes." (Publisher description)
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"This is neither the first nor the last study of disinformation. Yet it differs significantly from others in many regards. Firstly, it is the first and only study summarizing the state of disinformation in Southeast Europe. While regional studies abound, none so far has looked at all countries of th
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e region between the Danube and the Mediterranean in a single comprehensive analysis. Secondly, this volume not only generates a concise overview of disinformation in the SEE region, but does so by explaining specific case studies, addressing current questions, showing the sources, potential, consequences, forms, narratives and a variety of countermeasures against disinformation in the region at large. Hence, the study not only explains and demonstrates the negative effects of disinformation, but also strives to point to approaches on how different countries deal with disinformation and thus how societies can become more resilient against the manipulative use of information [...] To unify all case studies, the editors and authors of this volume agreed upon a common structure for the articles. This structure builds upon six analytical subcategories: (1) Terminology and definitions; (2) Audience and perspective; (3) Narratives, case studies and examples; (4) Media, sources, multipliers of disinformation; (5) Political context; (6) Countermeasures and resilience." (About this book, page 4)
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"We selected ten post-communist countries for this research. Eight of them are located on the Balkan Peninsula, from a geographical point of view. We added Romania and Slovenia for historical reasons. The main aim of research is to provide a model of the media system in each of them. We are interest
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ed in the political, societal, economic and technological situation, journalistic standards and media accountability. The important thing is to know how media systems evolve in each country, under the influence of political institutions and external stakeholders. We examined how political, media, economic and social systems co-work or influence each other and how they affect each other." (Publisher description)
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"The purpose of this Report is to help the countries that are in the process of migrating from analogue to digital terrestrial broadcasting. The Report examines the reasons why this is happening and the technologies involved. It provides an overview of digital terrestrial sound and television broadc
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asting technologies and system migration. The Report outlines the available options for making that transition and the route to be followed. The Report is divided into two parts. Part 1 deals with the main issues related with the transition to digital, presents the principal problems and possible solutions. Part 2 gives more detailed information on important aspects which have already been covered in Part 1." (Page 1)
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"This report was commissioned to examine the situation of media capture in Bulgaria. It is part of a series of reports produced by the International Press Institute (IPI) looking into this phenomenon in Central Europe." (Page 4)
"Trust in the news has fallen in almost half the countries in our survey, and risen in just seven, partly reversing the gains made at the height of the Coronavirus pandemic. On average, around four in ten of our total sample (42%) say they trust most news most of the time. Finland remains the countr
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y with the highest levels of overall trust (69%), while news trust in the USA has fallen by a further three percentage points and remains the lowest (26%) in our survey.
• Consumption of traditional media, such as TV and print, declined further in the last year in almost all markets (pre-Ukraine invasion), with online and social consumption not making up the gap. While the majority remain very engaged, others are turning away from the news media and in some cases disconnecting from news altogether. Interest in news has fallen sharply across markets, from 63% in 2017 to 51% in 2022.
• Meanwhile, the proportion of news consumers who say they avoid news, often or sometimes, has increased sharply across countries. This type of selective avoidance has doubled in both Brazil (54%) and the UK (46%) over the last five years, with many respondents saying news has a negative effect on their mood. A significant proportion of younger and less educated people say they avoid news because it can be hard to follow or understand – suggesting that the news media could do much more to simplify language and better explain or contextualise complex stories.
• In the five countries we surveyed after the war in Ukraine had begun, we find that television news is relied on most heavily – with countries closest to the fighting, such as Germany and Poland, seeing the biggest increases in consumption. Selective news avoidance has, if anything, increased further – likely due to the difficult and depressing nature of the coverage.
• Global concerns about false and misleading information remain stable this year, ranging from 72% in Kenya and Nigeria to just 32% in Germany and 31% in Austria. People say they have seen more false information about Coronavirus than about politics in most countries, but the situation is reversed in Turkey, Kenya, and the Philippines, amongst others." (Summary, page 10)
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"The CANnual Report 2022 follows a slightly different editorial concept than before. Since 2016, the publication featured one central topic which all creative agencies wrote about. This year however, weCAN experts write about twelve of the hottest topics in communication across the region. Five of t
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he most influential consumer trends are also featured in the country chapters along with the articles about TikTok, e-commerce, Gen Z – and the war-torn Ukrainian market." (wecan.net)
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