Filter
127
Featured
Free Access
61
Key Guidance
2
Top Insights
3
Topics
Advertising
39
Advertising Markets & Industries
27
Radio Advertising
14
Advertising Planning & Implementation
13
Television Advertising
13
Advertising Effects & Impact
12
Advertising Ethics
8
Digital Advertising, Online Advertising
8
Advertising Agencies
7
Advertising Campaigns
6
Nonprofit Advertising, Advertising for Noncommercial Purposes
6
Media, Mass Media
6
Advertising Audiences & Target Groups
5
Government Advertising, State Advertising
5
Print Media Advertising
5
Media Markets
5
Consumption, Consumer Behaviour, Consumerism
5
Public Funding & Support Policies for Media
5
Marketing & Branding
5
Government / State Advertising: Allocation Policies & Regulation
4
Political Economy of Media
4
Advertising Law & Regulation
3
History of Advertising
3
Radio Spots
3
Audiences & Users
3
Radio Consumption, Radio Use, Radio Audiences
3
Journalism Ethics
3
Media Landscapes, Media Systems, Media Situation in General
3
Financing Media, Financial Media Management
3
Television
3
Advertising Research
2
Advertising Sales Management
2
Children & Advertising
2
Gender Representation & Stereotypes in Advertising
2
Audience Research Methods
2
Media Use, Media Consumption
2
Indirect Censorship, Soft Censorship
2
Public Relations
2
Social Media Marketing & Digital Public Relations
2
Influencers (Social Media)
2
Disinformation, Misinformation, Fake News
2
Media Market Transparency
2
Media Marketing, Branding & Promotion
2
Radio Marketing, Branding & Promotion
2
Ethics in Media & Communication
2
Food / Nutrition Communication & Media Representation
2
Press Landscapes
2
Capitalism
2
Political Influence
2
Media Capture, Vested Political & Other Interests in the Media
2
Propaganda
2
Press
2
Radio
2
Emotions in Communication & Media
2
Persuasive Communication
2
Ideologies
2
Indoctrination
2
Applied Communication Research
2
Access to Public Information, Freedom of Information, Right to Information
1
Adblocking
1
Advertising Criticism
1
Advertising Effects: Children
1
Advertising: Message Development
1
Advertising Spots: Video & Television
1
Editorial Independence: Influence of Advertisers
1
Electoral Advertising, Political Advertising
1
Local Advertising & Local Advertising Markets
1
Native Advertising (Paid Content Produced by the Editorial Team in the Same Style as Organic Editorial Content)
1
Outdoor Advertising
1
Audience Research
1
Audience Research: Planning & Implementing Surveys
1
Audience Segmentation, User Typologies, Personas
1
Behavior Tracking & Cookies
1
Digital & Social Media Use, Internet Use
1
Media Use: Entertainment
1
Media Use: Families
1
Media Use: Preferred Contents & Programmes
1
Milieus, Lifestyles
1
Target Groups
1
Television Consumption, Televison Use, Television Audiences
1
Election Campaigns
1
Catholic Communication Ethics, Catholic Media Ethics
1
Child Protection, Protection of Minors
1
Christianity (General)
1
Violence in the Media: Film
1
State Influence on the Media
1
NGOs & Civil Society Organizations: Communication Strategies & Practices
1
Ethics in Public Relations
1
Nonprofit Public Relations & Marketing
1
Public Relations: Radio
1
Social Marketing
1
Community Radios
1
Community Radio Sustainability & Financing
1
Content Analysis (Research Method)
1
Discourse & Discourse Analysis
1
Messages, Message Design, Message Analysis
1
Radio Language & Moderation
1
Culture (General)
1
Financing Nonprofit Organizations
1
Underdevelopment
1
Browser
1
Digital Ethics, AI Ethics, Social Media Ethics, Data & Information Ethics
1
Electronic Commerce
1
Social Media in Political Communication
1
Financing Digital / Online Media
1
Digital Media Markets
1
Search Engines
1
TikTok
1
Digitalization, Digital Transformation
1
Disinformation & Misinformation Law & Regulation
1
Election Campaigns: Disinformation & Misinformation
1
Media Concentration
1
Media Industries
1
Informal Sector, Informal Economy
1
Markets (General)
1
Television Markets
1
Television Marketing, Branding & Promotion
1
Media Ownership
1
Media Viability & Financial Sustainability
1
Nonprofit Journalism, Nonprofit Media
1
Print Media Economics
1
Economy
1
Sponsorship
1
Education and Communication / Media
1
Ethics in Entertainment
1
Image Ethics, Ethics in Photojournalism
1
Sexuality: Media Representation, Sexually Explicit Media Content, Pornography
1
Female Journalists & Media Workers
1
Gender Norms & Roles
1
Gender Representation & Stereotypes in the Media
1
Women (General)
1
Good Practice Examples
1
Strategy Development & Strategic Planning
1
Health Campaigns: Planning & Implementation
1
Medicines, Medical Drugs
1
Sexual Health Communication, Reproductive Health Education, Family Planning
1
Developing Countries Reporting & Representation in Foreign / International Media
1
Journalism
1
Election Reporting
1
Local Television
1
Media Assistance
1
Media Assistance: Financial Sustainability & Management
1
COVID-19 Pandemic: Effects on Journalism, Media & Communication
1
Information
1
Stereotypes in Media & Communication
1
Financing Public Service Media
1
Democratization
1
Public Opinion
1
Public Opinion Manipulation
1
Magazines
1
Newspapers
1
Public Media, State Media
1
Radio Aesthetics
1
Fear, Anxiety
1
Religion and Communication
1
Religion (General)
1
Research in Media & Communication
1
Research Methods
1
Digital Media Technologies
1
Mobile Phones, Smartphones
1
Television Semiotics
1
Visual Representations
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Inside rádio
Kantar Ibope Media (2019), 35 pp.
CANnual Report 2019: Changing Landscapes. The Past Five Years of the Advertising Industry of Central and Eastern Europe
Budapest: WeCAN Communications, 5th annual report (2019), 177 pp.
De la publicidad a la comunicación persuasiva integrada: Estrategia y empatía
Madrid: ESIC Editorial (2019), 416 pp.
"La comunicación persuasiva es la resultante de la suma de la comunicación estratégica y la comunicación empática. Esta fórmula combina conceptos en los que profundiza el libro, con el objetivo de identificar hacia dónde va la publicidad, término que, desde el punto de vista de las autoras,
...
Inversión publicitaria digital 2018
Lima: GfK Perú; Interactive Advertising Bureau Perú (2019), 23 pp.
"La inversión publicitaria digital total de 2018 fue de 109 millones de dólares, representando aproximadamente el 18% de la inversión publicitaria total del año. Social Ads (40%) continúa siendo el formato con mayor demanda, seguido por Display (29%) y Search SEM (14%). El modelo de compra más
...
Media Influence Matrix: Kyrgyzstan. Funding Journalism
Budapest: Center for Media, Data and Society (CMDS) (2019), 22 pp.
"The media sector in Kyrgyzstan is heavily dominated by the government through both ownership and funding. The government funds a large pool of state-owned media companies, including newspapers, radio broadcasters and the public service operator KTRK. According to our estimates, the government spent
...
AMI Africa Media Index
Group M; In On Africa (2019), 39 pp.
Advertising Market in Albanian Media
Tirana: Albanian Media Institute (2019), 54 pp.
"The advertising market in Albania is relatively small, especially in regard to the large number of media that exist in the country. The market clearly favours televisions, which receive the lion’s share of the advertising. While the print media is in continuous decline, online media’s advertisi
...
Publicidad con sentido social
Top Insights
Universidad Pontificia Bolivariana (2019), 286 pp.
"[...] Lamentablemente, en nuestro país, las teorías asociadas al mercadeo y la publicidad social son escasas, y los teóricos que se pueden asociar a estas propuestas son, por lo mismo, bastante limitados. En contraposición, y muy a pesar de que Colombia cuente con pocos investigadores, las camp
...
Sector publicitario y género: Agencias de publicidad, asociaciones, sindicatos e instituciones educativas analizados con perspectiva feminista
Buenos Aires: Comunicación para la Igualdad Ediciones (2019), 174 pp.
"La publicidad pareciera ser una industria con marcada paridad laboral si se la evalúa desde el punto de vista de la inclusión de las mujeres como fuerza laboral, ya que éstas representan el 49,5% de las personas empleadas. Sin embargo, el análisis al interior del rubro da cuenta de notables des
...
Inversión publicitaria 2018
Lima: CPI (2019), 3 pp.
"Durante el 2018 se ha mantenido la caída de la inversión publicitaria que se dio en 2017 con respecto al 2016. El promedio disminuyó 7,2%, a pesar del 3,9% que creció la economía peruana, lo cual se ha manifestado en un retroceso de la participación de las inversiones en el PBI. La principal
...
World Press Trends 2019: Marking Three Decades as the Definitive Guide to the Global News Media Industry in Numbers, Trends and Changes
Frankfurt am Main: World Association of News Publishers (WAN-IFRA) (2019), 70 pp.
"The news publishing industry remains the leading investor in journalism worldwide. And the global appetite for quality news is undiminished. Paying news audiences – print and digital – rose 0.5% to 640 million per day in 2018. Overall revenues from print and digital sales and advertising decrea
...
Manual de planificación de medios: Todo lo que hay que saber para planificar correctamente los medios
Madrid: ESIC Editorial, 6th ed. (2018), 622 pp.
Inversión ACHAP
Santiago de Chile: Asociación Chilena de Publicidad (ACHAP) (2018), 30 slides
Social Communication in Advertising
New York: Routledge, 4th ed. (2018), x, 431 pp.
"All editions of this book have presented a single core idea, called “cultural frames for goods.” In this idea, we have sought to draw together all of the many separate strands that make up the fascinating complexity of advertising practice and its products, as they have evolved during the entir
...
#DigitalDeceit: The Technologies Behind Precision Propaganda on the Internet
New America (2018), 37 pp.
"This analysis of digital advertising technology and its relevance to disinformation online is designed to broaden the focus in the current public debate beyond Russian operatives buying ads on social media. The problem is much bigger than that and the issues of concern are more diverse. Our analysi
...
The Online Advertising Tax: A Digital Policy Innovation
London: University of Westminster Press (2018), 29 pp.
Fundamentos de la publicidad
Madrid: ESIC Editorial (2017), 255 pp.
