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Journals
Output Type
State-Media Financial Relations in Albania: Nurturing Client-Based Media Practices
Ljubljana: Peace Institute; South East European Media Observatory (2015), 19 pp.
"The transparency of media market in Albania continues to be low, including both commercial operations and the state funding, despite of the existing databases. The involvement of new actors, such as advertising agencies, and sister companies of media outlets, makes it even more difficult to track s
...
State-Media Financial Relations in Bosnia and Herzegovina: Increasingly Dependent and Disciplined Media
Ljubljana: Peace Institute; South East European Media Observatory (2015), 20 pp.
"Particular political and business interests seem to overpower any notion of public interest in the financial relations between government and the media. The public interest that these financial patterns should in theory serve remains under-articulated and unmonitored with a lack of clear criteria,
...
State-Media Financial Relations in Serbia: A Transitional Year. Who Will Benefit from the Media Reforms?
Ljubljana: Peace Institute; South East European Media Observatory (2015), 15 pp.
"The outflow of money from state/public funds to the media has for years been unreasonable and non-transparent. Therefore, the ultimate goal of the ongoing media reforms is to introduce certain control and transparency through privatisation of state-owned media and introduce co-financing of media pr
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El poder de la industria publicitaria en México
México, DF: Comunicación y Política Editores (2014), 335 pp.
The Media Business for Pioneers: How to Attract Advertisers and Media Planners
Berlin; Amsterdam: Plural Media Services; Media in Cooperation and Transition (MiCT); DOEN Foundation (2014), 109 pp.
"Why is advertising crucial for sustainability of independent media, and does it influence content? What makes advertisers choose certain media? Who within a company decides on advertising? How influential are media agencies? And how can media organisations conduct or commission audience research? T
...
A Clash Between Journalistic and Capitalist Values? How Advertisers Meddle in Journalists’ Decisions at the Nation Media Group in Kenya
Journal of African Media Studies, volume 6, issue 1 (2014), pp. 27-42
"Grounded in the critical political economy of the media tradition, it is argued in the article that, in the highly commercialized media environment in Kenya today, market forces pose the greatest threat to media freedom and responsibility. Through in-depth qualitative interviews of twenty journalis
...
Dimensions of Advertising Theory and Practice in Africa
Dakar: Amalion Publishing (2013), xxii, 256 pp.
Food Marketing, Children, and Obesity in Chile: Evidence and Challenges for Regulation
Communication Research Trends, volume 32, issue 2 (2013), pp. 14-18
Radio, Werbewirkung und Kontakte
Media Perspektiven, issue 10 (2013), pp. 471-482
"Die Werbekunden erwarten von den Vermarktern Nachweise über die Wirkung der gebuchten Werbeflächen und Werbezeiten. Neben dem Return on Investment (ROI), der angibt, welcher Anteil der Werbeausgaben über den Mehrumsatz des beworbenen Produktes zurückgespielt wurde, gibt es eine Vielzahl weitere
...
Description and Analysis of Advertising Used in Argentinean Radio Prime Time
In: Radio Evolution: Conference Proceedings
Braga: University of Minho, Communication and Society Research Centre (2012), pp. 319-328
"Radio advertising in Argentina has been adapted to the changing needs of radio. This paper aims to describe and analyze the advertisement formats used in the four leading prime time programs in Argentina. The methodology is a content analysis that is applied to a sample of four programs each one wi
...
Representations of the Third World in NGO Advertising: Practicalities, Colonial Discourse and Western Understandings of Development
Journal of African Media Studies, volume 3, issue 2 (2011), pp. 25-41
"This article examines the many factors influencing NGO advertisements and their visual representations of the Third World. Focusing on two specific advertisements, this work explores the influence of practical constraints and specific marketing techniques. Applying the work of Edward Said and Homi
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Strategie und Technik der Werbung: Verhaltens- und neurowissenschaftliche Erkenntnisse
Stuttgart: Kohlhammer, 7., aktualisierte und überarb. Aufl. (2011), 404 pp.
"Gute, also wirkungsvolle Werbung beeinflusst den Konsumenten gezielt und im Sinne des Werbenden - der Autor tritt für einen systematischen Ansatz ein, der Strategie, kreatives Element und soziologische, psychologische und neurowissenschaftliche Erkenntnisse vereint und lehnt Werbung "aus dem Bauch
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Praxiswissen Radio: Wie Radio gemacht wird - und wie Radiowerbung anmacht
Wiesbaden: VS Verlag für Sozialwissenschaften, 2., aktual. und erw. Ausg. (2011), 272 pp.
Handbuch für Mediaberater im Hörfunk
Baden-Baden: Nomos, Ed. Fischer, 2., aktualisierte Aufl. (2011), 196 pp.
"Das Buch ist nicht als allumfassendes, wissenschaftliches Fachbuch zu verstehen. Vielmehr ist es ein Buch für die tägliche Praxis. Es vermittelt Grundlagenwissen aus den Bereichen Marketing, Medien und der Kommunikation mit dem Kunden (u.a. aus dem NLP). Darüber hinaus finden Sie eine Vielzahl v
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Advertising: A Very Short Introduction
Oxford; New York: Oxford University Press (2010), 140 pp.
Advertising Media Planning
New York: McGraw-Hill, 7th ed. (2010), xiv, 480 pp.
