Dimensions of Advertising Theory and Practice in Africa
Dakar: Amalion Publishing (2013), xxii, 256 pp.
Contains index
ISBN 978-2-35926-018-2
Signature commbox: 100:10-PR 2013
Introduction: An Overview of Advertising in Africa / Beatrice A. Laninhun, Rotimi Williams Olatunji, xv
I. THEORETICAL AND ETHICAL ISSUES
1 Indigenous Forms of Advertising Media in Africa: What Relevance in an Age of Globalisation / Rotimi Williams Olatunji & Assay Benjamin Enahoro, 2
2 Theoretical Approaches to Understanding Representation and the Language of Advertising / Sydney Friendly Kankuzi, 13
3 Linguistic Approaches to Meaning-Making in Advertising / Julius Abioye Adeyemo, 30
4 Advertising, Semiotics and Strategic Brand Management / Nnamdi Tobechukwu Ekeanyanwu & Nelson Okorie, 36
5 Deception in Advertising: Ethical and Legal Imperatives / Olayinka Egbokhare, 51
6 Social, Ethical and Regulatory Issues in Advertising: The Case of Nigeria / Olujimi Kayode, 68
7 Public Relations and Propaganda: Relationships and Relevance / Sunday Adekunle Akinjogbin & Noeem Taiwo Thanny, 79
II. THE POLITICS OF ADVERTISING IN AFRICA
8 Advertising in a Globalising Culture: The Nigerian Experience / Rotimi Williams Olatunji, 100
9 Media Liberalisation in Kenya: Who Benefits? / Jacinta Mwende Maweu, 111
10 Revisiting the Woman Question in Advertising / Gilbert Motsaathebe, 123
11 Representations of Work in Television Advertising in South Africa: The Employment Equity Act of 1998 / Sydney Friendly Kankuzi, 141
12 The Rise of Political Advertising on Television in South Africa / Sibongile Sindane, 159
13 A Discourse-Analytical Investigation into the Nature of Afrikaans and English Radio Advertisements in South Africa / Angelique van Niekerk & Mariska Bertram, 182
III. INTEGRATED MARKETING COMMUNICATION
14 Covert Advertising in Home Videos: Implications for Brand Management / Olalekan Ganiyu Akashoro & Shaibu Husseini, 204
15 Cultural Paradoxes of Global Advertising in Satellite TV Broadcasting / Chinenye Nwabueze, 215
16 Internet Usage and the Imperative of Online Advertising in Africa / Oluseyi Soremekun, 229
I. THEORETICAL AND ETHICAL ISSUES
1 Indigenous Forms of Advertising Media in Africa: What Relevance in an Age of Globalisation / Rotimi Williams Olatunji & Assay Benjamin Enahoro, 2
2 Theoretical Approaches to Understanding Representation and the Language of Advertising / Sydney Friendly Kankuzi, 13
3 Linguistic Approaches to Meaning-Making in Advertising / Julius Abioye Adeyemo, 30
4 Advertising, Semiotics and Strategic Brand Management / Nnamdi Tobechukwu Ekeanyanwu & Nelson Okorie, 36
5 Deception in Advertising: Ethical and Legal Imperatives / Olayinka Egbokhare, 51
6 Social, Ethical and Regulatory Issues in Advertising: The Case of Nigeria / Olujimi Kayode, 68
7 Public Relations and Propaganda: Relationships and Relevance / Sunday Adekunle Akinjogbin & Noeem Taiwo Thanny, 79
II. THE POLITICS OF ADVERTISING IN AFRICA
8 Advertising in a Globalising Culture: The Nigerian Experience / Rotimi Williams Olatunji, 100
9 Media Liberalisation in Kenya: Who Benefits? / Jacinta Mwende Maweu, 111
10 Revisiting the Woman Question in Advertising / Gilbert Motsaathebe, 123
11 Representations of Work in Television Advertising in South Africa: The Employment Equity Act of 1998 / Sydney Friendly Kankuzi, 141
12 The Rise of Political Advertising on Television in South Africa / Sibongile Sindane, 159
13 A Discourse-Analytical Investigation into the Nature of Afrikaans and English Radio Advertisements in South Africa / Angelique van Niekerk & Mariska Bertram, 182
III. INTEGRATED MARKETING COMMUNICATION
14 Covert Advertising in Home Videos: Implications for Brand Management / Olalekan Ganiyu Akashoro & Shaibu Husseini, 204
15 Cultural Paradoxes of Global Advertising in Satellite TV Broadcasting / Chinenye Nwabueze, 215
16 Internet Usage and the Imperative of Online Advertising in Africa / Oluseyi Soremekun, 229
