"Theoretically, advertising and communism are not compatible, but Hanson explains why this is not necessarily the case. In Part I he treats the Soviet Union, in Part II, Eastern Europe, showing in both parts organization and function and highlighting similarities and differences. Much of the information in Part II comes from a survey in which nationals responded to a questionnaire. A bibliography in the appendix accompanies Part I. The study was originally published in 1971 and 1972 as two separate monographs in the (British) Advertising Association's Research Studies in Advertising series." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1573)