Media Feast, News Famine: Ten Global Advertising Trends That Threaten Independent Journalism
Washington, DC: Center for International Media Assistance (CIMA) (2017), 25 pp.
Signature commbox: 10-Economics-E 2017
"This report looks at ten factors that have altered the media marketplace and that pose challenges to national and local news producers and their sources of revenue. They include ways in which governments interfere in media markets; changes in the structure of news distribution and audience behavior; and the way these changes have transformed how advertising media is bought, sold, and distributed. It then examines the key engagement metrics taken from a sampling of media development partner organizations to offer thoughts on how well these news producers are prepared to compete for audiences and revenue. Finally, it offers thoughts about the implications of these issues for media development organizations." (Introduction, page 2)
Factor #1. Independent media are captured and replaced with entertainment, 3
Factor #2. Many audiences have switched to digital, especially on mobile, 5
Factor #3. Mobile penetration is setting the conditions for an even greater shift, 6
Factor #4. Advertising revenues have followed audiences, 8
Factor #5. Fewer, bigger players are capturing a huge part of the pie … and there is one dominant player, 9
Factor #6. Ubiquitous, high-quality media compete for attention in an expanding world media market, 10
Factor #7. As advertisers follow audiences to digital, the advertising industry's architecture has been reshaped, 11
Factor #8. Advertising placement is driven by data, not deals, 12
Factor #9. Mobile ad blockers shut out revenue, 13
Factor #10. And then there is Facebook, 14
How News Outlets Are Performing in the Digital Advertising Market, 17
Charting a Course: How Independent Media Can Improve Digital Distribution, 22
Factor #2. Many audiences have switched to digital, especially on mobile, 5
Factor #3. Mobile penetration is setting the conditions for an even greater shift, 6
Factor #4. Advertising revenues have followed audiences, 8
Factor #5. Fewer, bigger players are capturing a huge part of the pie … and there is one dominant player, 9
Factor #6. Ubiquitous, high-quality media compete for attention in an expanding world media market, 10
Factor #7. As advertisers follow audiences to digital, the advertising industry's architecture has been reshaped, 11
Factor #8. Advertising placement is driven by data, not deals, 12
Factor #9. Mobile ad blockers shut out revenue, 13
Factor #10. And then there is Facebook, 14
How News Outlets Are Performing in the Digital Advertising Market, 17
Charting a Course: How Independent Media Can Improve Digital Distribution, 22
