La publicidad en Venezuela

José Martínez Terrero

Valencia: Vadell Hermanos Editores (1979), 210 pp.

Contains many tables, bibliogr. pp. 203-210

Series: Colección de Divulgación Científica, 2

Signature commbox: 239:10-Terrero

Topics:

Advertising Capitalism Consumption, Consumer Behaviour, Consumerism Ideologies Indoctrination Media, Mass Media Political Influence Propaganda

Countries:

Latin America USA Venezuela