La publicidad en Venezuela

José Martínez Terrero

Valencia: Vadell Hermanos Editores, 2nd revised ed. (1991), 316 pp.

Contains illustrations, many tables, bibliogr. pp. 307-316

Signature commbox: 239:10-Terrero

Topics:

Advertising Advertising Ethics Capitalism Ethics in Media & Communication History of Advertising Ideologies Indoctrination Media, Mass Media Political Influence Propaganda Religion (General)

Countries:

Latin America USA Venezuela