Werbewirkung im Fernsehen: Aktuelle Befunde der Medienforschung

Hans-Bernd Brosius, Andreas Fahr

München: Verlag Reinhard Fischer, 2nd ed. (1998), 253 pp.

Contains tables, bibliogr. pp. 235-253

Series: Angewandte Medienforschung, 1

Signature commbox: 40-Use-G 1996

Topics:

Advertising Effects & Impact Emotions in the Media, Emotional Functions & Messages of Media Fear, Anxiety Sexuality: Media Representation, Sexually Explicit Media Content, Pornography Television Advertising

Countries:

Germany