"As a nonprofit news entity, getting analytics you need to prove your impact to your organization and its funders can be a challenging undertaking given that the rules for other news outlets don’t apply to you. But there are workarounds. This guide covered some of those strategies: Understanding basic site metrics using Google Analytics; Digging deeper into the data to identify your reach in specific geographic areas; Organizing your topics or stories into a database, from which you then search for the impact of those specific topics and stories." (Summary)