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Como conocer la audiencia de una emisora: Los sondeos de audiencia
Quito: Asociación Latinoamericana de Educación Radiofónica (ALER) (1994), 87 pp.
Este cuaderno es una sencilla introducción a las técnicas básicas necesarias para realizar sondeos de audiencia. Los temas centrales son la selección de la muestra y el diseño del cuestionario.
Desperately Seeking the Audience
London: Routledge (1991), xii, 203 pp.
"Millions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien An
...
Methododological Review: A Handbook for Excellence in Focus Group Research
Washington, DC: Academy for Educational Development (AED) (1988), 70 pp.
Audience Research in Developing Countries
Köln: Deutsche Welle Ausbildungszentrum (DWAZ) (1987), 83 pp.
Measuring Readership: Rationale and Technique
Paris: UNESCO (1984), 116 pp.
