Filter
107
Featured
Free Access
55
Key Guidance
8
Top Insights
4
Topics
Audience Research Methods
52
Audience Research: Planning & Implementing Surveys
26
Questionnaires, Questionnaire Design
18
Audience Research
17
Audiences & Users
13
Community Radio Audiences & Use
13
Digital & Social Media Use, Internet Use
13
Radio Consumption, Radio Use, Radio Audiences
9
Television Consumption, Televison Use, Television Audiences
9
Survey Methods
9
Focus Groups & Group Discussions (Qualitative Research Method)
8
Sampling (Survey Methodologies, Statistics)
8
Audience Research: Concepts & Experiences
7
Media Reception
5
Advertising Audiences & Target Groups
4
Audience Research in Media Assistance
4
Audience Research: Online Surveys
4
Film Audiences, Film Consumption
4
Media Use: Foreign / International Media
4
Data Analysis & Interpretation
4
Audience Feedback, Interaction & Participation
3
Audience Research: Professional Development & Joint Industry Committees (JIC)
3
Audience Segmentation, User Typologies, Personas
3
Media Use: Migrants & Diasporas
3
Print Media Use, Press Readers
3
Transnational Broadcasting, International Broadcasting
3
Research Methods
3
Qualitative Analysis
3
Qualitative Research Methods
3
Audience Composition
2
Media Use, Media Consumption
2
Television Use: Children
2
Media Use: Minorities & Disadvantaged Groups
2
Mobile Phone Use
2
News Consumption & Information Sources of Media Users
2
Target Groups
2
Christian Communication
2
Participatory Communication
2
Content Analysis (Research Method)
2
Fans, Fandom, Fan Cultures
2
Rural Radio Programmes, Rural Radios, Rural Development & Radio
2
Media Viability & Financial Sustainability
2
Soap Operas & Telenovelas
2
International Radio Broadcasting, Foreign Radio Broadcasting
2
Public Spheres
2
Quantitative Analysis
2
Interviewing (Qualitative Research Method)
2
Utilization & Implementation of Research Results, Research Reception & Effects
2
Short Wave Radio (SW)
2
Access to Media & Information
1
Access to Internet & Digital Communications
1
Advertising Effects & Impact
1
Advertising Planning & Implementation
1
Audience Orientation
1
Audience Research Under Difficult Conditions
1
Digital & Social Media Use: Children
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Elderly People: Media Use
1
Media Use: Indigenous Populations
1
Media Use: Women, Female Media Audiences
1
Radio Use: Women
1
Opinion Polls, Public Opinion Research
1
Reading, Reading Habits, Reading Skills
1
Trust in the Media, Credibility of Media
1
Campaigning: Evaluation, Monitoring, Impact Assessment
1
Film Theories
1
Community Radio Management
1
Storytelling
1
Decoding
1
Discourse & Discourse Analysis
1
Media Ethnography
1
Cultural Studies
1
Narratives, Narrative Structures
1
Development Communication Projects: Case Studies
1
Algorithms & Big Data
1
Websites
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Information Processing
1
Media Markets
1
Media Ownership
1
Media Ownership Regulation & Transparency
1
Living Conditions
1
Poverty & Poverty Reduction
1
Economic Indicators
1
Educational Broadcasting
1
Ethics & Data Protection in Research
1
Sensationalist Journalism, Yellow Press
1
Mental Health Reporting & Media Representation
1
History of Media & Communication
1
History of Media: Colonial Period
1
History of Radio
1
Indigenous Radio Broadcasting
1
Indigenous Television Broadcasting
1
Image Abroad
1
Transnational Television, International Television
1
Journalism Education & Training
1
Television News
1
Local Radios, Local Radio Programmes
1
Media Assistance
1
Media Assistance: Project Planning & Implementation
1
Media Assistance: Radio
1
Media, Mass Media
1
Media Management
1
Financing Media, Financial Media Management
1
Personnel Recruitment, Staff Recruitment
1
Newspaper Management
1
Radio Management
1
BBC
1
Radio Free Europe
1
Music
1
People with Disabilities: Reporting & Media Representation
1
Governance & Accountability as Focus of Radio Programmes
1
Public Service Broadcasting
1
Radio
1
Radio Dramas, Radio Soap Operas, Radio Fiction
1
Radio Reception, Radio Psychology, Radio Effects
1
Bush Radio (Cape Town, South Africa)
1
Kovsie FM (Bloemfontein, South Africa)
1
Radio Liberty
1
Radio Maputaland (Jozini, South Africa)
1
Radio Riverside (Khara Hais District, South Africa)
1
Radio Zibonele, Khayelitsha, South Africa>
1
University Radios
1
Media Effects
1
Uses-And-Gratifications Approach
1
Islamic Cultures: Role of Media
1
Research in Media & Communication
1
Data Collection, Data Collection Methods
1
Formative Research
1
Social Indicators
1
Low-Budget Research
1
Participatory Research Methods
1
Observation (Research Method)
1
Participatory Observation (Research Method)
1
Computer-Assisted Telephone Interviewing (CATI)
1
Research Report Writing
1
Phone-Based Surveys
1
Ethnic Groups, Ethnic Minorities
1
Mobile Phones, Smartphones
1
SMS
1
Interactive Voice Response (IVR)
1
Television
1
Theories of Communication & Media
1
Audiovisual Language
1
Signs, Signals, Semiotics
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Researching Audiences
Top Insights
London: Hodder Arnold (2003), x, 422 pp.
"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public?
...
Making Sense of Focus Group Findings: A Systematic Participatory Analysis Approach
Washington, DC: Academy for Educational Development (AED) (2003), 160 pp.
Methods – Survey Guidelines: A Guide to Implementation of the Household Survey
Washington, DC: World Vision (2002), 115 pp.
"The objective of the household survey is to measure the transformational development indicators on nutrition, immunization, education, water, diarrhoea management, household resilience, poorest households and HIV/AIDS. Development programs should aim to be able to use this survey method with a leve
...
La audiencia investigada
Barcelona: Gedisa (2002), 190 pp.
"El consumo de televisión se ha convertido en una actividad cotidiana para millones de personas. Pero, ¿qué sabemos acerca del telespectador? ¿Cómo se le ha investigado? ¿Qué adjetivos se le han asignado? ¿Qué finalidades ha tenido su estudio? Éstas son las preguntas que intenta responder
...
An Essential Link with Audiences Worldwide: Research for International Broadcasting
Berlin: Vistas; Deutsche Welle (2002), 234 pp.
"This book documents the 16th conference of the international audience research association CIBAR that was held at the Deutsche Welle headquarters. Experienced experts give first-hand accounts of their work and show perspectives for the future." (Back cover)
Training Course in Audience Research for Community Radio Stations
Hilversum: Radio Nederland Training Centre (RNTC) (2001), 78 pp.
"The publication was released on the occasion of a community radio management and training course, conducted by the Radio Nederland Training Centre in 2001. The course aimed to "deepen participant's knowledge of research and provide new information, promote emotional work by reflecting on feelings a
...
Prospects for Rural Radio in Africa: Strategies to Relate Audience Research to the Participatory Production of Radio Programmes
In: African Broadcast Cultures: Radio in Transition
Oxford: James Currey Publishers (2000), pp. 42-71
Rethinking the Media Audience: The New Agenda
London et al.: Sage (1999), 212 pp.
"The key idea of this book is to argue that a 'third generation' of reception studies and audience ethnography is presently taking shape and will establish itself in the near future. However, the division of the development of reception studies and audience research into three 'generations' outlined
...
Audience Analysis
Thousand Oaks et al.: Sage (1997), x, 166 pp.
"Denis McQuail provides a coherent and succinct account of the concept of ‘media audience’ in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience A
...
Research in Church and Mission
Pasadena, Calif.: William Carey (1996), 260 pp.
"Research in Church and Mission is insightful, practical, and full of examples. In the three distinctive sections of the book, the author (1) imbeds his explanation of the why and how of research in a model of communication, (2) shows us how research is fueled by what we need to know, and (3) demand
...
La discusión de grupo (foro grupal)
Buenos Aires; Quito: PROA Asociación Latinoamericana de Comunicación Grupal; Paulinas, 2nd ed. (1995), 56 pp.
"Esta publicación es una introducción de fácil lectura a los principios básicos del debate en grupo y ofrece a los moderadores consejos concretos para organizarlo." (commbox)
Measuring Media Audiences
London; New York: Routledge (1994), xiii, 202 pp.
