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Comunicación masiva: De la audiencia a la competencia

Carlos Camacho Azurduy, Edgar Dávila Navarro, René Jesús Zeballos Clavijo
La Paz: Programa Nacional de Formación Universitaria en Comunicación Radiofónica 'Voces Unidas' (1999), 104, 14 pp.

Contains illustrations

Signature commbox: 30-Use-S 1999

Topics:
Audience Research Methods Focus Groups & Group Discussions (Qualitative Research Method) Interviewing (Qualitative Research Method) Media, Mass Media Observation (Research Method) Questionnaires, Questionnaire Design Theories of Communication & Media
Document Type:
Textbooks