Measuring Media Audiences
London; New York: Routledge (1994), xiii, 202 pp.
Contains tables, diagrams, index
ISBN 0415082897(hbk); 0415082900 (pbk)
Signature commbox: 10-Use-E 1994
1 Measuring media audiences: an overview / Raymond Kent, 1
2 Television audience measurement systems in Europe: a review and comparison / Roger Gane, 22
3 Measuring television audiences in the UK / Trevor Sharot, 42
4 Measuring audiences to radio / Tony Twyman, 88
5 Estimating newspaper and magazine readership / Michael Brown, 105
6 The audience to outdoor posters / Derek Bloom, 146
7 Measuring cinema audiences / Richard Chilton and Paul Butler, 177
8 Measuring media audiences: the way ahead / Raymond Kent, 196
2 Television audience measurement systems in Europe: a review and comparison / Roger Gane, 22
3 Measuring television audiences in the UK / Trevor Sharot, 42
4 Measuring audiences to radio / Tony Twyman, 88
5 Estimating newspaper and magazine readership / Michael Brown, 105
6 The audience to outdoor posters / Derek Bloom, 146
7 Measuring cinema audiences / Richard Chilton and Paul Butler, 177
8 Measuring media audiences: the way ahead / Raymond Kent, 196
