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Authors & Publishers
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Methods applied
Journals
Output Type
Questionnaire Surveys in Media Research
"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b
...
Media Studies. Volume 3: Media Content and Media Audiences
Cape Town: Juta (2009), xxvi, 646 pp.
L'audience
Paris: CNRS Editions (2009), 184 pp.
"La mesure d'audience est au centre de la télévision, au cœur de la relation entre le public et l'offre de programmes. Pour certains, elle constitue un puissant système de consultation du public, exprimant sa demande, sa satisfaction ; pour d'autres, elle n'est qu'un opérateur du marché public
...
Walking the Talk: Reflections on Indigenous Media Audience Research Methods
Participations: Journal of Audience & Reception Studies, volume 6, issue 1 (2009), pp. 118-136
"Anthropological research methods are characteristic of much of the investigation of remote Indigenous media production in Australia and have enabled the voices of some Indigenous audiences to be heard. However, these approaches generally have been concerned with the social organisation of productio
...
Mediaforschung
Konstanz: UVK (2008), 412 pp.
The WFA/EACA Guide to Organising Audience Research
Brussels: World Federation of Advertisers (WFA); European Association of Communications Agencies (EACA) (2008), 16 pp.
"This document is primarily concerned with providing a guide to setting up an organisation to manage television audience measurement to provide an efficient and effective currency for trading television airtime. The principal requirements of a television audience currency are that it should be trust
...
The Guide to Researching Audiences
Key Guides
Guildford, Surrey: Curtis+Cartwright Consulting; Strategic Content Alliance (2008), 74 pp.
"This guide has been written for people in the UK public sector delivering online digital services who wish to research their audiences. Although it is focused on online digital services, it will also be useful for researching audiences reached via other channels. It is primarily aimed at non-expert
...
CampusMedienForschung: Ein Praxishandbuch von Studierenden für Studierende
Bochum: Paragon Verlag (2008), iii, 125 pp.
"Wie viele Rezipienten erreicht unser Medienprodukt? Wie häufig, wie lange, wann und wo wird es genutzt? Wie wird es wahrgenommen? Ziel dieses Leitfadens ist es, Campusmedienforschern die nötigen Instrumente vorzustellen und zu erläutern, mit denen sie rasch und einfach die Antworten auf ihre ind
...
Handbook on Radio and Television Audience Research
Key Guides
London; New York; Paris: BBC World Service Training Trust; UNICEF; UNESCO, web. ed. with minor corr. (2007), 246 pp.
"This textbook is an excellent introduction to quantitative audience measurement, especially to sampling and designing questionnaires. In addition, qualitative research, data analysis and the follow-up ("how research is used [...] understanding audiences [...] strategic research") are handled as wel
...
Know Your Audience: A Practical Guide to Media Research
Upper Sturt: [author], 3d ed. (2007), 384 pp.
"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa
...
"I have been privileged to compile this anthology of essays, stories and testimonies of Africa’s top media executives who, through their actions and visionary leadership, are re-shaping and strengthening Africa’s fledgling media companies and institutions. Their touching real-life stories are an
...
A Quick Guide to Audience Research
Key Guides
Wellington: Original Books (2006), 54 pp.
"This is a short, practically oriented and easy to understand guide through the different methods of audience research. It explains how and why audience research can contribute to the programming of local radio stations, and introduces the basics of quantitative research (ie, sampling, writing a que
...
Audiences and Publics: When Cultural Engagement Matters for the Public Sphere
Bristol: intellect (2005), 244 pp.
Perfect Match? Qualitative Audience Research and the Community Media Sector
3CMedia: Journal of Community, Citizen's and Third Sector Media and Communication, issue 1 (2005), pp. 13-24
"Griffith University researchers in 2002 presented the final results of a national survey of community radio stations. The final report ‘Culture Commitment Community – The Australian Community Radio Sector’ contained a wealth of information on the sector and covered many ‘station–based’
...
Audience Research Made Easy
Arts Victoria and the Australia Council (2005), v, 72 pp.
"This toolkit is divided into three modules. Module A: Absolute Beginners’ Guide to Audience Research - is for individuals and organisations with little or no prior experience in conducting audience research. Module B: Basics of Audience Research - is for those who have successfully worked their w
...
Mediennutzung: Mediaforschung, Medienfunktion, Nutzungsmuster
Konstanz: UVK, 2nd revised ed. (2004), 278 pp.
