Filter
107
Featured
Free Access
55
Inspiring Practice
1
Key Guidance
8
Top Insights
3
Topics
Audience Research Methods
52
Audience Research: Planning & Implementing Surveys
26
Questionnaires, Questionnaire Design
18
Audience Research
17
Audiences & Users
13
Community Radio Audiences & Use
13
Digital & Social Media Use, Internet Use
13
Radio Consumption, Radio Use, Radio Audiences
9
Television Consumption, Televison Use, Television Audiences
9
Survey Methods
9
Focus Groups & Group Discussions (Qualitative Research Method)
8
Sampling (Survey Methodologies, Statistics)
8
Audience Research: Concepts & Experiences
7
Media Reception
5
Advertising Audiences & Target Groups
4
Audience Research in Media Assistance
4
Audience Research: Online Surveys
4
Film Audiences, Film Consumption
4
Media Use: Foreign / International Media
4
Data Analysis & Interpretation
4
Audience Feedback, Interaction & Participation
3
Audience Research: Professional Development & Joint Industry Committees (JIC)
3
Audience Segmentation, User Typologies, Personas
3
Media Use: Migrants & Diasporas
3
Print Media Use, Press Readers
3
Transnational Broadcasting, International Broadcasting
3
Research Methods
3
Qualitative Analysis
3
Qualitative Research Methods
3
Audience Composition
2
Media Use, Media Consumption
2
Television Use: Children
2
Media Use: Minorities & Disadvantaged Groups
2
Mobile Phone Use
2
News Consumption & Information Sources of Media Users
2
Target Groups
2
Christian Communication
2
Participatory Communication
2
Content Analysis (Research Method)
2
Fans, Fandom, Fan Cultures
2
Rural Radio Programmes, Rural Radios, Rural Development & Radio
2
Media Viability & Financial Sustainability
2
Soap Operas & Telenovelas
2
International Radio Broadcasting, Foreign Radio Broadcasting
2
Public Spheres
2
Quantitative Analysis
2
Interviewing (Qualitative Research Method)
2
Utilization & Implementation of Research Results, Research Reception & Effects
2
Short Wave Radio (SW)
2
Access to Media & Information
1
Access to Internet & Digital Communications
1
Advertising Effects & Impact
1
Advertising Planning & Implementation
1
Audience Orientation
1
Audience Research Under Difficult Conditions
1
Digital & Social Media Use: Children
1
Social Media Analytics, Web Metrics, User Data Analytics
1
Elderly People: Media Use
1
Media Use: Indigenous Populations
1
Media Use: Women, Female Media Audiences
1
Radio Use: Women
1
Opinion Polls, Public Opinion Research
1
Reading, Reading Habits, Reading Skills
1
Trust in the Media, Credibility of Media
1
Campaigning: Evaluation, Monitoring, Impact Assessment
1
Film Theories
1
Community Radio Management
1
Storytelling
1
Decoding
1
Discourse & Discourse Analysis
1
Media Ethnography
1
Cultural Studies
1
Narratives, Narrative Structures
1
Development Communication Projects: Case Studies
1
Algorithms & Big Data
1
Websites
1
International Humanitarian Crisis Reporting, Foreign Disaster Reporting
1
Information Processing
1
Media Markets
1
Media Ownership
1
Media Ownership Regulation & Transparency
1
Living Conditions
1
Poverty & Poverty Reduction
1
Economic Indicators
1
Educational Broadcasting
1
Ethics & Data Protection in Research
1
Sensationalist Journalism, Yellow Press
1
Mental Health Reporting & Media Representation
1
History of Media & Communication
1
History of Media: Colonial Period
1
History of Radio
1
Indigenous Radio Broadcasting
1
Indigenous Television Broadcasting
1
Image Abroad
1
Transnational Television, International Television
1
Journalism Education & Training
1
Television News
1
Local Radios, Local Radio Programmes
1
Media Assistance
1
Media Assistance: Project Planning & Implementation
1
Media Assistance: Radio
1
Media, Mass Media
1
Media Management
1
Financing Media, Financial Media Management
1
Personnel Recruitment, Staff Recruitment
1
Newspaper Management
1
Radio Management
1
BBC
1
Radio Free Europe
1
Music
1
People with Disabilities: Reporting & Media Representation
1
Governance & Accountability as Focus of Radio Programmes
1
Public Service Broadcasting
1
Radio
1
Radio Dramas, Radio Soap Operas, Radio Fiction
1
Radio Reception, Radio Psychology, Radio Effects
1
Bush Radio (Cape Town, South Africa)
1
Kovsie FM (Bloemfontein, South Africa)
1
Radio Liberty
1
Radio Maputaland (Jozini, South Africa)
1
Radio Riverside (Khara Hais District, South Africa)
1
Radio Zibonele, Khayelitsha, South Africa>
1
University Radios
1
Media Effects
1
Uses-And-Gratifications Approach
1
Islamic Cultures: Role of Media
1
Research in Media & Communication
1
Data Collection, Data Collection Methods
1
Formative Research
1
Social Indicators
1
Low-Budget Research
1
Participatory Research Methods
1
Observation (Research Method)
1
Participatory Observation (Research Method)
1
Computer-Assisted Telephone Interviewing (CATI)
1
Research Report Writing
1
Phone-Based Surveys
1
Ethnic Groups, Ethnic Minorities
1
Mobile Phones, Smartphones
1
SMS
1
Interactive Voice Response (IVR)
1
Television
1
Theories of Communication & Media
1
Audiovisual Language
1
Signs, Signals, Semiotics
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Media Studies. Volume 3: Media Content and Media Audiences
Cape Town: Juta (2009), xxvi, 646 pp.
Questionnaire Surveys in Media Research
In: Media Studies: Media Content and Media Audiences, Vol. 3
Pieter J. Fourie (ed.)
Cape Town: Juta (2009), pp. 421-483
"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b
...
Measuring Media Audiences
In: Media Studies: Media Content and Media Audiences, Vol. 3
Pieter J. Fourie (ed.)
Cape Town: Juta (2009), pp. 516-579
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea
...
L'audience
Paris: CNRS Editions (2009), 184 pp.
"La mesure d'audience est au centre de la télévision, au cœur de la relation entre le public et l'offre de programmes. Pour certains, elle constitue un puissant système de consultation du public, exprimant sa demande, sa satisfaction ; pour d'autres, elle n'est qu'un opérateur du marché public
...
The WFA/EACA Guide to Organising Audience Research
Brussels: World Federation of Advertisers (WFA);European Association of Communications Agencies (EACA) (2008), 16 pp.
"This document is primarily concerned with providing a guide to setting up an organisation to manage television audience measurement to provide an efficient and effective currency for trading television airtime. The principal requirements of a television audience currency are that it should be trust
...
The Guide to Researching Audiences
Key Guidance
Guildford, Surrey: Curtis+Cartwright Consulting;Strategic Content Alliance (2008), 74 pp.
"This guide has been written for people in the UK public sector delivering online digital services who wish to research their audiences. Although it is focused on online digital services, it will also be useful for researching audiences reached via other channels. It is primarily aimed at non-expert
...
CampusMedienForschung: Ein Praxishandbuch von Studierenden für Studierende
Bochum: Paragon Verlag (2008), iii, 125 pp.
"Wie viele Rezipienten erreicht unser Medienprodukt? Wie häufig, wie lange, wann und wo wird es genutzt? Wie wird es wahrgenommen? Ziel dieses Leitfadens ist es, Campusmedienforschern die nötigen Instrumente vorzustellen und zu erläutern, mit denen sie rasch und einfach die Antworten auf ihre ind
...
Mediaforschung
Konstanz: UVK (2008), 412 pp.
Handbook on Radio and Television Audience Research
Key Guidance
London; New York; Paris: BBC World Service Training Trust;UNICEF;UNESCO, web. ed. with minor corr. (2007), 246 pp.
"This textbook is an excellent introduction to quantitative audience measurement, especially to sampling and designing questionnaires. In addition, qualitative research, data analysis and the follow-up ("how research is used [...] understanding audiences [...] strategic research") are handled as wel
...
Know Your Audience: A Practical Guide to Media Research
Upper Sturt: [author], 3d ed. (2007), 384 pp.
"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa
...
Revenue Generation for Robust African Media: Practical Ideas, Experiences and Innovations of Frontline Managers
Key Guidance
Johannesburg: Konrad-Adenauer-Stiftung (KAS);Rhodes University, School of Journalism and Media Studies, Sol Plaatje Institute for Media Leadership (2007), 68 pp.
"I have been privileged to compile this anthology of essays, stories and testimonies of Africa’s top media executives who, through their actions and visionary leadership, are re-shaping and strengthening Africa’s fledgling media companies and institutions. Their touching real-life stories are an
...
MetodologÃa de la investigación en comunicación: Una aproximación desde el estudio del consumo cultural de la radio entre mujeres migrantes de la ciudad de El Alto
La Paz: Gugly XtraPubli;Asociación Latinoamericana de Investigadores de la Comunicación (ALAIC) (2007), 277 pp.
A Quick Guide to Audience Research
Key Guidance
Wellington: Original Books (2006), 54 pp.
"This is a short, practically oriented and easy to understand guide through the different methods of audience research. It explains how and why audience research can contribute to the programming of local radio stations, and introduces the basics of quantitative research (ie, sampling, writing a que
...
Perfect Match? Qualitative Audience Research and the Community Media Sector
3CMedia: Journal of Community, Citizen's and Third Sector Media and Communication, issue 1 (2005), pp. 13-24
"Griffith University researchers in 2002 presented the final results of a national survey of community radio stations. The final report ‘Culture Commitment Community – The Australian Community Radio Sector’ contained a wealth of information on the sector and covered many ‘station–based’
...
Audience Research Made Easy
Arts Victoria and the Australia Council (2005), v, 72 pp.
"This toolkit is divided into three modules. Module A: Absolute Beginners’ Guide to Audience Research - is for individuals and organisations with little or no prior experience in conducting audience research. Module B: Basics of Audience Research - is for those who have successfully worked their w
...
Audiences and Publics: When Cultural Engagement Matters for the Public Sphere
Bristol: intellect (2005), 244 pp.
Targeting International Audiences: Current and Future Approaches to International Broadcasting Research
Bonn: Conference of International Boradcasters' Audience Research Services (CIBAR) (2005), 202 pp.
Mediennutzung: Mediaforschung, Medienfunktion, Nutzungsmuster
Konstanz: UVK, 2nd revised ed. (2004), 278 pp.
Reaching Audiences Worldwide: Perspectives of International Broadcasting and Audience Research 2001/2002
Bonn: Conference of International Boradcasters' Audience Research Services (CIBAR);Paragon Verlag (2003), 131 pp.
Researching Audiences
Top Insights
London: Hodder Arnold (2003), x, 422 pp.
"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public?
...
