"This toolkit is divided into three modules. Module A: Absolute Beginners’ Guide to Audience Research - is for individuals and organisations with little or no prior experience in conducting audience research. Module B: Basics of Audience Research - is for those who have successfully worked their way through Module A or for individuals or organisations who have some familiarity or experience with audience research. The ‘Audit of Market Intelligence’ in Section 1 of Module B will help you decide how to use the module. Module C: Conducting your own audience research: using the 'Do-It-Yourself' Audience Research Questionnaire." (About the modules, page iv-v)