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Climate Asia Quantitative Survey Methodology

London: BBC Media Action (2013), 8 pp.

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Measuring Community Radio Audiences

Lawrie Hallett

In: Radio Evolution: Conference Proceedings

Madalena Oliveira; Pedro Portela; Luís António Santos (eds.)

Braga: University of Minho, Communication and Society Research Centre (2012), pp. 377-386

"This paper will use the example of the approach taken by UK Community Radio station, 'Future Radio' to obtain both quantitative data primarily through street surveys and qualitative data through on-line questionnaires, exploring why the station felt such research to be both necessary and beneficial ... more

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WorldCat (10)

Practical Community Radio Audience Measurement

Emma Ward, Tom Buckham, Lawrie Hallett

In: Community Radio in the Twenty-First Century

Janey Gordon (ed.)

Oxford; Bern; Berlin et al.: Peter Lang (2012), pp. 347-366

"For community radio stations, one important gauge of relevance is the Popularity of their programming outputs, as without evidence of this it is difficult to justify providing access to scarce broadcast frequency resources. In part, the popularity ofprogramming outputs can be assessed through varia ... more

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Google Scholar (10)

WorldCat (11)

Handbook of Survey Methodology for the Social Sciences

Lior Gideon (ed.)

New York: Springer (2012), 520 pp.

"Surveys enjoy great ubiquity among data collection methods in social research: they are flexible in questioning techniques, in the amount of questions asked, in the topics covered, and in the various ways of interactions with respondents. Surveys are also the preferred method by many researchers in ... more

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Rating the Audience: The Business of Media

Mark Balnaves, Tom O'Regan, Ben Goldsmith

London; New York: Bloomsbury Academic (2011), xvi, 272 pp.

"Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. ... more

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Audience Research in Extremis: Cold War Broadcasting to the USSR

R. Eugene Parta

Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 104-131

"How could Western broadcasters during the Cold War learn about their audiences in the USSR when they were denied the possibility of conducting surveys within the country? In response to this quandary, second-best approaches were developed at Radio Liberty employing interviews with travellers outsid ... more

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Designs, Devices and Development: Audience Research as Creative Resource in the Making of an Afghan Radio Drama

Andrew Skuse, Marie Gillespie

Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 132-153

"This essay analyses the role of audience research as a change agent in media development interventions in Afghanistan. It analyses how audience research in transnational contexts involves a complex set of intercultural negotiations and translations that contribute to the enduring relevance and sust ... ainability of the highly popular Afghan radio soap opera New Home, New Life. This is a ‘development drama’ that has been broadcast across Afghanistan since 1993. It is based on BBC Radio 4’s The Archers and produced by BBC Afghan Education Projects (BBC AEP). Audience research has been vital to forging a dynamic relationship between the creative teams who make the drama, the donors who pay for it, and the audiences who consume it. The article addresses three broad themes. First, we outline how data gathered in formative audience research, prior to the creation of the drama, provides the creative team with the dramatic raw material for the radio serial. The extensive qualitative data gathered by Afghan researchers in local milieux is translated so as to enable culturally diverse teams of writers and producers to ground the serial narratives in the lived experiences of its audiences, and to introduce multiple local perspectives on development issues. Second, we show how evaluative audience research, data gathered in the postproduction phase, plays a key role in providing critical audience interpretations of New Home, New Life’s dramatic themes. In so doing, it creates feedback loops that allow audiences to become active participants in the ongoing creation of the drama. The research designs and devices, developed over the last two decades to document the changing life-worlds of Afghan citizens-cum-audiences, are part of an ongoing set of transcultural encounters that contribute to strengthening the social realist appeal of the drama and to calibrating how far any given storyline can be pushed in terms of cultural propriety. Third, we examine how during periods of military conflict, when routine audience research becomes dangerous or impossible and audience feedback loops are disrupted, the writers and producers have to rely on their own personal and political experiences, often with unpredictable ideological consequences. We draw attention to the limitations and challenges of making dramas for development in highly charged politicised and postcolonial contexts. While, development dramas may be a cheap and effective way of dealing with certain informational needs, such as landmine awareness, they cannot redress social and structural inequalities or, as Western donors wish, eradicate opium cultivation." (Abstract) more

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Audience Research at the BBC World Service 1932-2010

Graham Mytton

Participations: Journal of Audience & Reception Studies, volume 8, issue 1 (2011), pp. 75-103

"This article examines the changing ways in which intelligence about the BBC’s international audiences has been gathered and used since the advent of the Empire Service in 1932. It is written from the perspective of a former Head of Audience Research (1982-96) at the BBC World Service. In BBC dome ... more

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WorldCat (3)

El rating de la televisión: El numerito que mueve millones y desencadena pasiones
Key Guidance

Beatriz Blua

Buenos Aires: La Crujía (2011), 174 pp.

"La idea de este libro pretende cumplir dos propósitos: por un lado desarrollar un aspecto didáctico para todos aquellos estudiantes de medios o productores de programas, que recién toman contacto con este indicador y hacerles saber, de manera simple, clara y básica, que es exactamente el rating ... more

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Audience Research for Campus Radio Stations

Ayobami Ojebode, Patience Onekutu, Tunde Adegbola

Lagos; Dakar Ponty (SN): Institute for Media and Society (IMS);Panos West Africa (2010), 81 pp.

External Link (8)

Knowing and Researching Your Audience

Brian Lister, Caroline Mitchell, Tony O'Shea

In: Managing Radio

Brian Lister; Caroline Mitchell; Tony O'Shea

Sedgefield: Sound Concepts (2010), pp. 63-81

"In this chapter we outline the principles and techniques of audience research including qualitative and quantitative methods and techniques and how to understand and interpret Rajar (Radio Joint Audience Research Limited) surveys. We look at some critical perspectives on audience research methodolo ... more

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Audience Research Methods Approach to Local Radio Stations: With Particular Reference to Non-Commercial Local Christian Radio Stations in Norway

Kjell-Einar Barreth

Saarbrücken: VDM Verlag Müller (2010), 45 pp.

"Audience research should be an essential part of every broadcasting venture. However, many non-Commercial radio stations hardly do audience research. Often this is due to a lack of human resources and to a large extent also a lack of understanding and awareness of the nature, benefit, and role of a ... more

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Del ágora al rating: La investigación y medición de audiencias

Fidela Navarro Rodríguez

México, DF: Cámara de Diputados;Porrúa (2010), 203 pp.

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Google Scholar (9)

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Media Research in the Arab World and the Audience Challenge: Lessons from the Field

Aziz Douai

Journal of Arab & Muslim Media Research, volume 3, issue 1-2 (2010), pp. 77-88

"This study focuses on the trepidations, concerns and pitfalls audience researchers face when carrying out fieldwork studies in the Arab world. Based on extrapolations and detailed observations from field research projects, combining surveys, focus groups and interviews, this article has outlined fi ... more

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Web-Monitoring: Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet

Patrick Brauckmann (ed.)

Konstanz: UVK (2010), 412 pp.

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Manual for Measuring ICT Access and Use by Households and Individuals

Geneva: ITU (2009), 114 pp.

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WorldCat (14)

Mídia de A a Z: Conceitos, critérios e fórmulas dos 60 principais termos de mídia

José Carlos Veronezzi

São Paulo: Pearson Prentice Hall, 3rd ed. (2009), xxii, 344 pp.

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Formative Target Audience Research: A Case Study of Five Community Radio Stations in South Africa
Inspiring Practice

Johanna Mavhungu

Grahamstown: Sol Plaatje Institute for Media Leadership (2009), x, 127 pp.

"This report aims to 'assist radio stations to understand formative target audience research and enable them to conduct such research'. The report is primarily based on the experiences with Focus Group Discussions (FGD's) of five South African community radio stations. The publication contains an in ... more

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Walking the Talk: Reflections on Indigenous Media Audience Research Methods

Michael Meadows

Participations: Journal of Audience & Reception Studies, volume 6, issue 1 (2009), pp. 118-136

"Anthropological research methods are characteristic of much of the investigation of remote Indigenous media production in Australia and have enabled the voices of some Indigenous audiences to be heard. However, these approaches generally have been concerned with the social organisation of productio ... more

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The Guide to Researching Audiences: Concise Edition
Key Guidance

Rachel Quirk, Martin Olver, Max Hammond, Claire Davies

Guildford, Surrey: JISC;Strategic Content Alliance;Curtis+Cartwright Consulting (2009), 26 pp.

"This is the 'concise edition' of 'The Guide to Researching Audiences'. It is a shorter version of the main Guide, designed to provide an easily accessible summary of the key principles of audience research and some practical information. The full version of the Guide contains more detailed informat ... more

El rating de la televisión: El numerito que mueve millones y desencadena pasiones Key Guidance

Formative Target Audience Research: A Case Study of Five Community Radio Stations in South Africa Inspiring Practice

The Guide to Researching Audiences: Concise Edition Key Guidance

El rating de la televisión: El numerito que mueve millones y desencadena pasiones
Key Guidance

Formative Target Audience Research: A Case Study of Five Community Radio Stations in South Africa
Inspiring Practice

The Guide to Researching Audiences: Concise Edition
Key Guidance