Handbook of Survey Methodology for the Social Sciences
New York: Springer (2012), 520 pp.
Contains index
ISBN 978-1-4614-3876-2 (ebook); 978-1-4614-3875-5 (print)
"Surveys enjoy great ubiquity among data collection methods in social research: they are flexible in questioning techniques, in the amount of questions asked, in the topics covered, and in the various ways of interactions with respondents. Surveys are also the preferred method by many researchers in the social sciences due to their ability to provide quick profiles and results. Because they are so commonly used and fairly easy to administer, surveys are often thought to be easily thrown together. But designing an effective survey that yields reliable and valid results takes more than merely asking questions and waiting for the answers to arrive. Geared to the non-statistician, the Handbook of Survey Methodology in Social Sciences addresses issues throughout all phases of survey design and implementation. Chapters examine the major survey methods of data collection, providing expert guidelines for asking targeted questions, improving accuracy and quality of responses, while reducing sampling and non-sampling bias. Relying on the Total Survey Error theory, various issues of both sampling and non-sampling sources of error are explored and discussed." (Publisher description)
PART I: INTRODUCTION TO ISSUES OF SURVEY METHODOLOGY
1 Introduction / Lior Gideon, 3
2 Classification of Surveys / Ineke Stoop and Eric Harrison, 7
3 Survey Research Ethics / Robert W. Oldendick, 23
4 An Overlooked Approach in Survey Research: Total Survey Error / René Bautista, 37
PART II: DESIGNING THE SURVEY
5 Common Survey Sampling Techniques / Mary Hibberts, R. Burke Johnson and Kenneth Hudson, 53
6 Frames, Framing Effects, and Survey Responses / Loretta J. Stalans, 75
7 The Art of Question Phrasing / Lior Gideon, 91
8 Interviewing / Lior Gideon and Peter Moskos, 109
PART III: RESPONSE AND NON-RESPONSE ERRORS
9 Unit Non-Response Due to Refusal / Ineke Stoop, 121
10 Non-Response and Measurement Error / Jaak Billiet and Hideko Matsuo, 149
11 Why People Agree to Participate in Surveys / Gerald Albaum and Scott M. Smith, 179
12 Respondents Cooperation: Demographic Profile of Survey Respondents and Its Implication / Patrick Glaser, 195
13 Effects of Incentives in Surveys / Vera Toepoel, 209
PART IV: SURVEY DESIGNS, MODES AND APPLICATIONS
14 Designing the Face-to-Face Survey / W. Lawrence Neuman, 227
15 Repeated Cross-Sectional Surveys Using FTF / Ineke Stoop and Eric Harrison, 249
16 Costs and Errors in Fixed and Mobile Phone Surveys / Vasja Vehovar, Ana Slavec and Nejc Berzelak, 277
17 Mail Survey in Social Research / Alana Henninger and Hung-En Sung, 297
18 E-Mail Surveys / Gustavo Mesch, 313
19 Increasing Response Rate in Web-Based/Internet Surveys / Amber N. Manzo and Jennifer M. Burke, 327
20 Building Your Own Online Panel Via E-Mail and Other Digital Media / Vera Toepoel, 345
21 Does Paying More Mean Getting a Better Product: Comparison of Modes of Survey Administration / Beau Shine and Brandon Dulisse, 361
PART V: SENSITIVE AND DIFFICULT SURVEY TOPICS
22 Sensitive Issues in Surveys: Reducing Refusals While Increasing Reliability and Quality of Responses to Sensitive Survey Items / Susan McNeeley, 377
23 Researching Difficult Populations: Interviewing Techniques and Methodological Issues in Face-to-Face Interviews in the Study of Organized Crime / Jana Arsovska, 397
24 What Survey Modes are Most Effective in Eliciting Self-Reports of Criminal or Delinquent Behavior? / Gary Kleck and Kelly Roberts, 417
VI. SURVEY DESIGNS AND CONSTRUCTION
25 Issues in Survey Design: Using Surveys of Victimization and Fear of Crime as Examples / Sue-Ming Yang and Joshua C. Hinkle, 443
26 What Would You Do? Conducting Web-Based Factorial Vignette Surveys / Hadar Aviram, 463
VII. SPECIAL ISSUES IN SURVEY METHODOLOGY
27 Comparability of Survey Measurements / Daniel L. Oberski, 477
28 Employee Surveys as Catalysts for Change: Turning Data into Action / Patrick Hyland and Orly Dotan-Eliaz, 499
1 Introduction / Lior Gideon, 3
2 Classification of Surveys / Ineke Stoop and Eric Harrison, 7
3 Survey Research Ethics / Robert W. Oldendick, 23
4 An Overlooked Approach in Survey Research: Total Survey Error / René Bautista, 37
PART II: DESIGNING THE SURVEY
5 Common Survey Sampling Techniques / Mary Hibberts, R. Burke Johnson and Kenneth Hudson, 53
6 Frames, Framing Effects, and Survey Responses / Loretta J. Stalans, 75
7 The Art of Question Phrasing / Lior Gideon, 91
8 Interviewing / Lior Gideon and Peter Moskos, 109
PART III: RESPONSE AND NON-RESPONSE ERRORS
9 Unit Non-Response Due to Refusal / Ineke Stoop, 121
10 Non-Response and Measurement Error / Jaak Billiet and Hideko Matsuo, 149
11 Why People Agree to Participate in Surveys / Gerald Albaum and Scott M. Smith, 179
12 Respondents Cooperation: Demographic Profile of Survey Respondents and Its Implication / Patrick Glaser, 195
13 Effects of Incentives in Surveys / Vera Toepoel, 209
PART IV: SURVEY DESIGNS, MODES AND APPLICATIONS
14 Designing the Face-to-Face Survey / W. Lawrence Neuman, 227
15 Repeated Cross-Sectional Surveys Using FTF / Ineke Stoop and Eric Harrison, 249
16 Costs and Errors in Fixed and Mobile Phone Surveys / Vasja Vehovar, Ana Slavec and Nejc Berzelak, 277
17 Mail Survey in Social Research / Alana Henninger and Hung-En Sung, 297
18 E-Mail Surveys / Gustavo Mesch, 313
19 Increasing Response Rate in Web-Based/Internet Surveys / Amber N. Manzo and Jennifer M. Burke, 327
20 Building Your Own Online Panel Via E-Mail and Other Digital Media / Vera Toepoel, 345
21 Does Paying More Mean Getting a Better Product: Comparison of Modes of Survey Administration / Beau Shine and Brandon Dulisse, 361
PART V: SENSITIVE AND DIFFICULT SURVEY TOPICS
22 Sensitive Issues in Surveys: Reducing Refusals While Increasing Reliability and Quality of Responses to Sensitive Survey Items / Susan McNeeley, 377
23 Researching Difficult Populations: Interviewing Techniques and Methodological Issues in Face-to-Face Interviews in the Study of Organized Crime / Jana Arsovska, 397
24 What Survey Modes are Most Effective in Eliciting Self-Reports of Criminal or Delinquent Behavior? / Gary Kleck and Kelly Roberts, 417
VI. SURVEY DESIGNS AND CONSTRUCTION
25 Issues in Survey Design: Using Surveys of Victimization and Fear of Crime as Examples / Sue-Ming Yang and Joshua C. Hinkle, 443
26 What Would You Do? Conducting Web-Based Factorial Vignette Surveys / Hadar Aviram, 463
VII. SPECIAL ISSUES IN SURVEY METHODOLOGY
27 Comparability of Survey Measurements / Daniel L. Oberski, 477
28 Employee Surveys as Catalysts for Change: Turning Data into Action / Patrick Hyland and Orly Dotan-Eliaz, 499
