Mídia de A a Z: Conceitos, critérios e fórmulas dos 60 principais...

Mídia de A a Z: Conceitos, critérios e fórmulas dos 60 principais termos de mídia

José Carlos Veronezzi

São Paulo: Pearson Prentice Hall, 3rd ed. (2009), xxii, 344 pp.

Contains many tables, index

Signature commbox: 10-PR-P 2009

Topics:

Advertising Audiences & Target Groups Advertising Planning & Implementation Audience Research Methods Audience Segmentation, User Typologies, Personas

Countries:

Brazil

Document Type:

Thematic Handbooks & Encyclopedias