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Communication Research: Techniques, Methods and Applications
Key Guides
Cape Town: Juta, 2nd ed. (2009), 460 pp.
"The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government,
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Media Studies. Volume 3: Media Content and Media Audiences
Cape Town: Juta (2009), xxvi, 646 pp.
Measuring Media Audiences
"This chapter is about some of the practices of audience research and, in particular, the methodologies and techniques employed in measuring the audiences of different broadcasting, print and outdoor media, the cinema as well as new media such as the internet. It also gives attention to audience mea
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Questionnaire Surveys in Media Research
"This chapter gives an overview of the theory and practices associated with questionnaire surveys as a quantitative methodology, with specific reference to the ways in which surveys are used in media research. An application of how questionnaire surveys are used in audience research is illustrated b
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Media Studies: Media History, Media and the Society
Cape Town: Juta, 2nd ed. (2007), xxviii, 436 pp.
Media Ethics in the South African Context: An Introduction and Overview
Lansdowne: Juta (2002), 204 pp.
Towards More Understanding: The Making and Sharing of Children's Literature in Southern Africa
Cape Town: Juta (1993), 255 pp.
"A useful resource book for teachers, writers, illustrators, educators and academics concerned with children's literature. Includes chapters on the development of indigenous children's literature for a culturally heterogeneous society and offers ideas on how to market children's books, and, at the s
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