Meeting Marketing and Program Placement Needs for Research: Questionnaire Review / James S. Morrow, 13
How Do Surveys Deal With Multiple Forms of Access? / Colin M. Wilding, 34
Multi-Media Measurement. Measuring a Broadcaster's Total Impact / Mark Rhodes, 39
Reaching Difficult to Access Populations. Audience Research, for Whom, How and Why? / Stephen Hegarty, Haleh Vaziri, 47
Nigeria - A 'Do It Yourself' Case Study. Evaluation of the Radio Programme Hannu Daya / Graham Mytton, 51
How Our Listeners See Us. The Evolving Image and Position of Radio Free Europe/Radio Liberty From The Cold War to The Present / R. Eugene Parta, 65
Crises Past: InterMedia's Experience in Supplying Research Quickly When It Counts / David G. Gibson, 78
Reflections on Media Research in Muslim Societies After 9/11: Sense and Sensibilities / Haleh Vaziri, 83
Crises and Calamities Through the Prism of Foreign Language Broadcasts / Valentina ZIobina, 91
...But Don't Overlook Shortwave / Graham Mytton, 97
Soft or Bumpy Landings ? Explaining Stereotypes and Prejudices In Conjunction With Tuning In To International Stations / Roland Schürhoff, 103
Does an All-German' TV Channel Have a Market Potential In The USA? Results of Two Surveys For "GERMAN TV" / Oliver Zöllner, Alice Buslay-Wiersch, Roland Schürhoff, 116
Political Analysis For Professionals and Amateurs / Valentina Zlobina, 127