Manuel de recherche sur l'audience de la radio e de la télévison

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Manuel de recherche sur l'audience de la radio e de la télévison

Graham Mytton

Paris; London; New York: UNESCO;BBC World Service Training Trust;UNICEF (2000), 189 pp.

Contains many tables, bibliogr. pp. 182-183, glossary pp. 183-186

Signature commbox: 10-Use-F 2000

Topics:

Audience Research Methods Audience Research: Planning & Implementing Surveys Data Analysis & Interpretation Qualitative Research Methods Questionnaires, Questionnaire Design Utilization & Implementation of Research Results, Research Reception & Effects

Document Type:

Textbooks