An Essential Link with Audiences Worldwide: Research for International Broadcasting
Berlin: Vistas;Deutsche Welle (2002), 234 pp.
Contains tables
Series: DW-Schriftenreihe, 5
ISBN 3-89158-334-6
Signature commbox: 30-Use-E 2002
"This book documents the 16th conference of the international audience research association CIBAR that was held at the Deutsche Welle headquarters. Experienced experts give first-hand accounts of their work and show perspectives for the future." (Back cover)
International Broadcasters, Audience Research and a Conference. An Overview of Methods and Functions / Oliver Zöllner, 13
INTERNATIONAL AUDIENCE RESEARCH AND THE ROLE OF CIBAR
Audience Research for International Radio Broadcasters: A Toolkit for Small to Medium-Sized Stations / Graham Mytton, 25
Survey of CIBAR Members Concerning Developments in Their Organizations / Helene Robillard-Frayne, 41
GLOBAL AUDIENCES
151 Million Listeners - But What Does It Mean? Uses and Misuses of Global Audience Estimates / Colin M. Wilding, 61
The Process of Estimating the Global Audience at Radio Canada International / Helene Robillard-Frayne, 71
DEFINING AUDIENCES
BBC Audience Segmentation: Testing Strategy By Research / Colin M. Wilding, 77
Mass Audiences, Elite Audiences and Target Audiences: Definition and Measurement Issues / Gene Parta, 85
New Trends in the Voice of Russia's Audience Segmentation / Valentina Zlobina, 93
CASE STUDIES
Response Effects in a Third World Country: Acquiescence Bias in Haiti / William Bell, 103
Getting Sampling And Fieldwork Right: The Ethiopian Experience / Allen Cooper, Christoph Sahm, 117
International Radio and Television Audiences in Three African Metropoles / Daniel Nobi, Roger Nouma, 125
How German Travellers Abroad Use Deutsche Welle: Results of a National Survey / Roland Schürhoff, 129
Towards a New Audience Measurement System for Cable and Satellite Networks in France / Carole Paplorey, 135
Some Thoughts on the Contribution of Audience Research Concerning Partner Stations for International Radio Broadcasters / Helene Robillard-Frayne, 137
NATIONAL IMAGES AND INTERNATIONAL BROADCASTING
Image Of and Sympathy Towards Germany Abroad: Does Using Deutsche Welle Programmes Reflect Attitudes vis-ä-vis Germany? / Roland Schürhoff
Images of Germany and Its International Television: Results of a Qualitative Study in Buenos Aires / Oliver Zöllner, 151
DIGITAL CHALLENGES
The Future Of Shortwave? Digital Radio in the Long, Medium and Shortwave Bands / Peter Senger, 161
Keeping Shortwave in the Public Ears: Strategies for Enhancing Its Awareness / Michel Penneroux,
173
ONLINE PERSPECTIVES
The Developing World Gets Connected: International Broadcasting and the Internet / Allen Cooper,
177
Internet Use: the Digital Future. Results From a Survey in Romania / Mark Rhodes, 185
DW-WORLD and I-TV: Developing Inhabited Internet Television / Wilfried Runde, 193
METHODOLOGY HARMONIZATION
CIBAR Harmonization Guidelines: An Introduction to the 3rd Edition / Allen Cooper, 199
ANNEX
Harmonized Audience Measurement for International Broadcasting (3rd edition), 203
INTERNATIONAL AUDIENCE RESEARCH AND THE ROLE OF CIBAR
Audience Research for International Radio Broadcasters: A Toolkit for Small to Medium-Sized Stations / Graham Mytton, 25
Survey of CIBAR Members Concerning Developments in Their Organizations / Helene Robillard-Frayne, 41
GLOBAL AUDIENCES
151 Million Listeners - But What Does It Mean? Uses and Misuses of Global Audience Estimates / Colin M. Wilding, 61
The Process of Estimating the Global Audience at Radio Canada International / Helene Robillard-Frayne, 71
DEFINING AUDIENCES
BBC Audience Segmentation: Testing Strategy By Research / Colin M. Wilding, 77
Mass Audiences, Elite Audiences and Target Audiences: Definition and Measurement Issues / Gene Parta, 85
New Trends in the Voice of Russia's Audience Segmentation / Valentina Zlobina, 93
CASE STUDIES
Response Effects in a Third World Country: Acquiescence Bias in Haiti / William Bell, 103
Getting Sampling And Fieldwork Right: The Ethiopian Experience / Allen Cooper, Christoph Sahm, 117
International Radio and Television Audiences in Three African Metropoles / Daniel Nobi, Roger Nouma, 125
How German Travellers Abroad Use Deutsche Welle: Results of a National Survey / Roland Schürhoff, 129
Towards a New Audience Measurement System for Cable and Satellite Networks in France / Carole Paplorey, 135
Some Thoughts on the Contribution of Audience Research Concerning Partner Stations for International Radio Broadcasters / Helene Robillard-Frayne, 137
NATIONAL IMAGES AND INTERNATIONAL BROADCASTING
Image Of and Sympathy Towards Germany Abroad: Does Using Deutsche Welle Programmes Reflect Attitudes vis-ä-vis Germany? / Roland Schürhoff
Images of Germany and Its International Television: Results of a Qualitative Study in Buenos Aires / Oliver Zöllner, 151
DIGITAL CHALLENGES
The Future Of Shortwave? Digital Radio in the Long, Medium and Shortwave Bands / Peter Senger, 161
Keeping Shortwave in the Public Ears: Strategies for Enhancing Its Awareness / Michel Penneroux,
173
ONLINE PERSPECTIVES
The Developing World Gets Connected: International Broadcasting and the Internet / Allen Cooper,
177
Internet Use: the Digital Future. Results From a Survey in Romania / Mark Rhodes, 185
DW-WORLD and I-TV: Developing Inhabited Internet Television / Wilfried Runde, 193
METHODOLOGY HARMONIZATION
CIBAR Harmonization Guidelines: An Introduction to the 3rd Edition / Allen Cooper, 199
ANNEX
Harmonized Audience Measurement for International Broadcasting (3rd edition), 203
