Handbook on Radio and Television Audience Research

Graham Mytton

Paris: BBC World Service Training Trust;UNESCO;UNICEF (1992), 108 pp.

Contains tables

Signature commbox: 30-Use-E 1992

Topics:

Audience Composition Audience Research Methods Audience Research: Planning & Implementing Surveys Qualitative Analysis Quantitative Analysis Questionnaires, Questionnaire Design Radio Research Methods Television

Document Type:

Guides, Toolkits, Manuals