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Handbook on Radio and Television Audience Research

Graham Mytton
Paris: BBC World Service Training Trust; UNESCO; UNICEF (1992), 108 pp.

Contains tables

Signature commbox: 30-Use-E 1992

Topics:
Audience Composition Audience Research Methods Audience Research: Planning & Implementing Surveys Qualitative Analysis Quantitative Analysis Questionnaires, Questionnaire Design Radio Research Methods Television
Document Type:
Guides, Toolkits, Manuals