"This publication takes a look at current developments in the field of audience research in media development and presents three case studies testing innovative methods that can be of use for research, monitoring, and evaluation. They are meant as an orientation and inspirational source for future projects in this domain. Based on the information assembled in this study we make the case that media development needs audience research to improve its projects. Media development actors need to know more about the impact on their final beneficiaries if they want their work to be truly successful. However, it does not always make sense for media development actors to conduct or commission expensive and broadly representative research. Budgets and project sizes are limited, and often the results of market or academic research efforts are only of very general use to a particular media development project in question. Therefore ways have to be found to conduct focused audience research in media development – in order to gain specific and relevant knowledge directly related to the interventions. The three case studies we present in this publication are directly related to ongoing media development projects. They apply tailor-made approaches to a particular setting. On top of this, we have assembled more general knowledge from the literature and past studies in audience research that are of relevance here." (Executive summary)