"Developed with expert advice from market research agency Patternmakers and digital agency Thirst, together with considerable input from several small arts organisations who were involved throughout the design process, the Audience Research Toolkit is a free online resource for anyone who’s new to the world of research as well as for experienced marketers and researchers. More than 200 art workers from Victoria’s small to medium sector contributed to the development of the Toolkit, according to Patternmakers’ Managing Director, Tandi Palmer Williams, and their needs and issues directly shaped its content." (www.artshub.com.au)