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Manual de comunicación publicitaria

Pedro Pablo Gutiérrez, José Luis Martín, Tania Sueiro
Valencia: campgràfic, 2nd ed. (2015), 249 pp.
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Evaluating Public Relations: A Guide to Planning, Research and Measurement

Tom Watson, Paul Noble
London et al.: Kogan Page, 3rd ed. (2014), viii, 199 pp.
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Wirkungsvoll präsentieren: Zielgruppengerecht in jeder Situation

Franz Janka
Niedernhausen: Falken, (2001), 190 pp.