"En este libro, creado a muchas manos, nos centramos en la Comunicación Comunitaria, en sus aportes teóricos, epistémicos, políticos, metodológicos y prácticos, pensándola centralmente de cara a las organizaciones y movimientos sociales. Académicamente, este libro se gesta en el marco de la
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actividad de investigación denominada Comunicación Comunitaria: contribuciones teórico-epistémicas, inscrita en el Programa de Investigación llamado Procesos de Comunicación y Organización (PCO), del Centro de Investigación en Comunicación (CICOM) de la Universidad de Costa Rica (UCR). El objetivo de la publicación es divulgar procesos y resultados de investigación académica reciente, así como ofrecer una serie de reflexiones teórico-epistemológicas, perspectivas críticas y experiencias prácticas vinculadas a la comunicación organizacional en clave comunitaria, para apoyar los procesos formativos de la Escuela de Ciencias de la Comunicación Colectiva (ECCC), de la Universidad de Costa Rica (UCR), tanto en el bachillerato como en la licenciatura y el posgrado." (Presentación, página 7)
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"El presente manual representa un importante y valioso esfuerzo por poner el foco en el relacionamiento con comunidades. Surge de una investigación de campo que resume acciones de empresas interesadas en conocer a sus grupos de interés externos y, de manera específica, a las comunidades a quienes
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impactan y por las cuales son impactadas, con quienes construyen de manera conjunta soluciones para fortalecer su entorno. Este manual es una guía práctica, muy accesible, para conocer los pasos básicos para el relacionamiento con la comunidad, desde la responsabilidad social. Nos facilita un marco de acción, que orienta con lineamientos específicos: cómo contemplar el contexto sociocultural, cómo analizarlo y cómo abordar y conjugar tanto las necesidades y expectativas de las empresas como de la sociedad. La medición es un aspecto elemental que se resalta también en este documento y que constituye la diferencia entre prácticas básicas y esporádicas, y un programa real de involucramiento efectivo con la comunidad." (Prólogo, página 2)
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"L'époque n'a jamais été aussi propice aux jeux d'influence. Face aux crises auxquelles le dirigeant doit faire face, l'attaque informationnelle prend aujourd'hui le dessus. Qu'elle soit intentionnelle ou opportuniste, elle peut faire des dégâts significatifs sur la très précieuse réputation
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de son organisation. Au regard des capacités critiques qu'offrent notamment les réseaux sociaux, la suspicion envers la nouveauté tend à avoir force de loi : il ne s'agit donc plus de réagir mais de disposer de plans préalablement établis pour contrer une opération d'influence susceptible d'être subie. Dans cette perspective, ce mémento propose une méthode de planification d'une opération de contre-influence sur la base des risques informationnels possibles au lancement d'un produit ou d'un service. Un cas pratique est étudié pour une entreprise fictive spécialisée dans l'intelligence artificielle et mettant un ouvre un projet révolutionnaire d'avatars 3D au profit du consommateur à la maison ou du professionnel sur son lieu de travail." (Description de la maison d'édition)
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"Digitalization is fundamentally changing media ecosystems and posing ethical challenges for media and communication practitioners. One of the professions affected is public relations (PR), which today can analyze target groups based on their digital data traces or spread messages via paid digital c
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hannels. Although these practices are effective, they raise ethical concerns. However, it remains unclear whether PR practitioners around the world perceive such practices as morally challenging and whether their perceptions are shaped by individual dispositions or national backgrounds. This study analyzed data collected in 4 cross-national surveys involving 5,970 communication practitioners from 52 countries. Results from multilevel modeling indicate that individual predispositions, that is, personal values and beliefs and age, influence ethical perceptions far more than national context. These findings are interpreted as an indicator of the ongoing globalization of PR ethics, which presumably leads to similar perceptions in different regions." (Abstract)
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"Author W. Timothy Coombs explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Ongoing Crisis Communication: Planning, Managing, and Responding, Sixth Edition provides an integrated approach to cri
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sis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, author W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research." (Publisher description)
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"The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers t
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hrough the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained. This new edition reflects the changes in how people consume media today with: a new chapter on how audiences are defined and created reorganization of the media channel chapters to cover planning and buying together; expanded coverage of digital formats in all channels; added discussion of measurement; completely updated data and examples." (Publisher description)
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"[...] we have brought together relevant case studies to illustrate how content production and business relations can be reconfigured to generate fresh revenue sources, and to demonstrate which tools may be helpful along the way. These cases include special thematic projects, creative agency models,
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and native-only formats in digital and multimedia form that revisit the boundary negotiation between editorial and business departments. The Native Advertising Playbook casts new light on the complex, overlapping and increasingly coupled relations between consumers and clients that require significant alignment and coordination to succeed." (Executive summary)
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"A trendy issue amongst African businesses is employment of strategic green marketing strategies to maximize the visibility of environmental sustainability, in sync with the United Nations Sustainable Development Goal No. 15. This short essay has synthesized and reviewed literature relating to green
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marketing and environmental sustainability in Africa, as well as revealed potential gaps for future research. This literature review was conducted using keywords such as green marketing, social responsibility and environmental sustainability guiding the systematic search process. It is recommended that African countries and associated business organizations employ green marketing strategies so as to raise awareness of environmental sustainability." (Abstract)
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"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation managem
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ent in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field." (Publisher description)
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"This guide was created to help public relations leaders understand how they can apply data, research, and analytics to uncover insights that inform strategic decision making, improve communication performance, and deliver meaningful business contributions." (Page 6)
"As the production, content, and display of humanitarian images faced the requirements of digital media, humanitarian organizations struggled to keep equitable visual practices. Media specialists reflect on past and current uses of images in four Canadian agencies: the Canadian Red Cross, the Multic
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ultural Council of Saskatchewan, the World University Service of Canada, and IMPACT. Historically, the risk to reproduce the global inequalities they seek to remedy has compelled photographers, filmmakers and publicists in these agencies to develop codes of visual practice. In these conversations, they have shared the insights gained in transforming their work to accompany the rise of new digital technologies and social media. From one agency to the other, the lines of concern and of innovation converge. On the technical side, the officers speak of the advantage of telling personal stories, and of using short videos and infographics. On the organizational side, they have updated ways to develop skills in media production and visual literacy among workers, volunteers, partners, and recipients, at all levels of their activity. These interviews further reveal that Communications Officers share with historians a wish to collect, preserve, and tell past histories that acknowledge the role of all actors in the humanitarian sphere, as well as an immediate need to manage the abundance of visual documents with respect and method. To face these challenges, the five interviewees rely on democratic traditions of image-making: the trusted relationships, both with the Canadian public and with local peoples abroad, which have always informed the production and the content of visual assets. For this reason, humanitarian publicists might be in a privileged position to intervene in larger and urgent debates over the moral economy of the circulation of digital images in a globalized public space." (Abstract)
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"Les analyses et réflexions axées sur la problématique de la communication de crise en Côte d’Ivoire permettent, d’une part, de révéler les sources, les enjeux et les conséquences de la communication publique et globale en période de crise. Elles mènent, d’autre part, à observer de n
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ombreuses entropies, notamment la communication zéro et les incommunications, qui sont des actions et pensées attentatoires à la communication positive et efficace. Cet ouvrage, à travers des cas, évoque les paradigmes de la communication de crise et propose la gestion méthodique ou professionnelle de la communication en contexte de crise. Il s’agit des situations de communication de crise qui dévoilent l’impériosité de la prospective systémique et dynamique de la communication en société, surtout en situation de crise." (Dos de couverture)
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"In this guide I am going to walk you through a few methods you can use to evaluate a website. The specific method(s) you choose will depend a lot on your evaluation goals. And ultimately, you will probably want to mix these methods. But website evaluation doesn’t need to be overly complex. Our go
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al here is to use the web to actually accomplish something. An evaluation is going to help us see if we are on the right track, and specifically, how we might be able to improve our website or digital strategy." (Author)
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"This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases.
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Focusing on a wide spectrum of ethical issues faced by media practitioners, the cases in this Eleventh Edition include the most recent issues in journalism, broadcasting, advertising, public relations, and entertainment. Cases touch on issues and places worldwide, from Al Jazeera to the Xinhua News Agency, from Nigerian “brown envelopes” to PR professional standards in South Africa. Racially divisive language comes up in different communication contexts, as does celebrity influence on culture." (Publisher description)
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"This comprehensively revised and updated fourth edition arrives at a time when the realm of interpersonal communication has attracted immense attention. Recent research showing the potency of communication skills for success in many walks of life has stimulated considerable interest in this area, b
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oth from academic researchers and from practitioners whose day-to-day work is so dependent on effective social skills. Covering topics such as non-verbal behaviour, listening, negotiation and persuasion, the book situates communication in a range of different contexts, from interacting in groups to the counselling interview. Based on the core tenet that interpersonal communication can be conceptualised as a form of skilled activity, and including new chapters on cognitive behavioural therapy and coaching and mentoring, this new edition also places communication in context with advances in digital technology. The Handbook of Communication Skills represents the most significant single contribution to the literature in this domain. Providing a rich mine of information for the neophyte and practising professional, it is perfect for use in a variety of contexts, from theoretical mainstream communication modules on degree programmes to vocational courses in health, business and education." (Publisher description)
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