"Every photography subject deserves to be treated as an autonomous human being, capable of making independent decisions. In case of children, we also need to ensure their parents’ consent. We need to be constantly aware of our position in the power hierarchy — in the development world, in many c
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ases, we control the subject’s access to money, schooling, opportunities, and even fun. So they may defer to us by default, and it is our responsibility to not take advantage of this. It is our duty to protect the subjects from harm, and to ensure they enjoy every possible benefit of participating in our activity." (Page 8)
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"The chapters of the first section focus on general concepts about communication and public relations ethics as well as corporate social responsibility. Three sections then deal with: the specific situation of communication and PR ethics in various European countries; the evolution of ethical skills
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of communication professionals; and the interaction between communication ethics and the public sphere. The final two sections offer insights on recent research in public relations, like employee communication and engagement, mentoring in public relations and the evolution of media relations and social media communication." (Publisher website)
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"International organisations (IOs) wield considerable influence in today’s world. Distinguishing them from other actors are the new ideas they produce and communicate that can reframe global debates. However, there is little research about how these organisations evaluate their communication activ
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ities. This thesis sets out to fill this gap by providing the first in-depth study of communication evaluation within IOs. The central question of this thesis is to assess the extent to which communication evaluation is possible within IOs with three specific questions: 1) the appropriateness and feasibility of communication evaluation methodology for IOs; 2) the influence of internal and external factors; and 3) the use of communication evaluation findings in IOs." (Abstract)
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"On compte aujourd'hui plus d'un milliard de sites web et applications mobiles. Dans un environnement aussi compétitif, la fidélité de l'internaute à une interface ou à une ressource dépend en grande partie de l'expérience de sa visite. C'est pourquoi le rôle de l'architecte de l'information
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est primordial : organiser les espaces informationnels, en particulier numériques, afin de garantir à l'utilisateur un accès facile et intuitif au contenu recherché. Cela suppose une excellente connaissance du numérique, de l'organisation de l'information, du design de l'expérience utilisateur, mais aussi un dialogue avec des métiers variés et une attention constante à l'innovation. Premier manuel francophone sur le sujet, cet ouvrage aborde ces différents aspects et présente les principales approches et méthodes de l'architecture de l'information, démontant les logiques des systèmes d'information contemporains. L'architecture de l'information fait également l'objet d'un Mooc international sur la plateforme France Université Numérique. Cet ouvrage en est le support. Pour les professionnels ou étudiants en numérique (webmaster, community manager), en informatique (développeur web), en sciences de l'information (bibliothécaire, documentaliste, archiviste), en design et en marketing." (Quatrième de couverture)
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"In this book we help you understand how to measure your online media work by not simply looking at the numbers, but by going beyond the numbers to assess whether the messages you are sending out are actually helping achieve your communications goals." (Page 2)
"Bloggers Boot Camp shows you how to create and maintain a successful blog in today's world. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with that audience. It provides you with all the right tools appropriate to your content, writing style, and message
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. This new edition teaches you how to write for and promote in the world of social media. It explores and shows you how to navigate the murky waters of mainstream media that your blogging may touch. Finally, this new edition emphasizes the importance of networking and provides techniques and tips for getting a job in the blogging industry and building your reputation as a writer." (Back cover)
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"»Krisen meistert man am besten, indem man ihnen zuvorkommt«. Nach diesem Motto vermitteln Peter Höbel und Thorsten Hofmann wichtiges Grundlagenwissen über Krisen, beschreiben, wie man sich auf schwierige Situationen vorbereitet (Prävention) und zeigen angemessene Reaktion im Krisenfall (Interv
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ention) auf. Der »Krisenverstärker« Social Media spielt dabei eine immer größer werdende Rolle. Für die zweite, völlig überarbeitete Auflage haben die Autoren ihre bewährte Typologie auf nunmehr zwölf Krisenarten erweitert, die von Unfall, gefährlichen Produkten, Personenkrisen und feindlichen Übernahmen bis zu kriminellen Akten, Naturkatastrophen und internationalen Krisen reicht. Die aktualisierten Fälle werden nach einem einheitlichen Schema vorgestellt, das ein markantes Interventionsmerkmal, die geeignete Vorgehensweise, häufige Fehler und Praxisbeispiele umfasst. Personelle, räumliche und technische Ausstattung werden ebenso umfassend beschrieben wie Strategie, Taktik und Aktionspläne. Der Teil „Krisen-Training“ wurde erheblich ausgeweitet. Das Buch stellt einerseits das für das Verständnis von Krisen relevante Wissen aus Psychologie, Betriebswirtschaft und Kommunikationswissenschaft zur Verfügung. Es besticht andererseits durch einen konsequenten Praxisbezug mit zahlreichen Beispielen, Handlungsempfehlungen, Checklisten und Tipps." (Verlagsbeschreibung)
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"The purpose of this paper is to understand how intergovernmental organizations and international non-governmental organizations have evaluated their communication activities and adhered to principles of evaluation methodology from 1995–2010 based on a systematic review of available evaluation rep
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orts (N = 46) and guidelines (N = 9). Most evaluations were compliant with principle 1 (defining communication objectives), principle 2 (combining evaluation methods), principle 4 (focusing on outcomes) and principle 5 (evaluating for continued improvement). Compliance was least with principle 3 (using a rigorous design) and principle 6 (linking to organizational goals). Evaluation was found not to be integrated, adopted widely or rigorously in these organizations." (Abstract)
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"Dealing with uncertainty has been an important and distinct topic for PBL Netherlands Environmental Assessment Agency (formerly MNP) and the Dutch National Institute for Public Health and the Environment (RIVM), in terms of analysis and communication. Acting responsibly with regard to this issue is
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important; particularly where policy analyses are concerned. Without adequate attention to the role and implications of uncertainty, the outcome of research and assessments may be of limited value and could result in incorrect policy decisions, with all the attendant consequences. However, the general public does not always appear in need of very detailed information in ‘documents full of subtle distinctions’. Consequently, information on uncertainty is not always considered relevant, understood, or even noticed. Thus, uncertainty remains an awkward issue and a challenge for the authors of policy reports. This Guide comprises hints and points of attention, as well as questions that researchers should try to answer when communicating about uncertainty (e.g. in written reports and presentations). It is not intended as a protocol; every situation is unique and demands its own approach. Thus, the Guide for Uncertainty Communication is intended to support the researcher/communicator in making well-considered choices. Communication on uncertainty regarding a particular study requires having a clear picture of why this communication is important and to whom it should be addressed. For this, the issues and concerns of the intended target audience(s) must be known, as well as all relevant uncertainties involved in the study and their possible effects on the results of the study. This involves serious reflection on certain topics, such as on where uncertainties originate, what significance and/or implications they have, if uncertainty may be reduced, on the context of the study, and on the manner in which uncertainty was dealt with in the study. The purpose of the study will strongly determine what uncertainty information would be relevant. For example, a study which primarily deals with the effects of policy measures will focus less on uncertainty about the severity of environmental problems than would be the case when a newly emerging environmental problem is explored. Addressing these questions, ideally, would provide a clear insight into all relevant aspects of uncertainty, which should be communicated effectively to the intended target audiences. This Guide is set up to support this process." (Preface, pages 4-5)
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"In the chapter, journalistic work ethics on the scene during school shootings and journalists’ psychological stress reactions after such work is studied. Approach: Findings are based on several qualitative studies carried out separately at different time periods, spanning over a decade. Included
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cases are one from the United States, Columbine (1999), and two from Finland, Jokela (2007) and Kauhajoki (2008). Similarities and differences between cases are pinpointed, and general conclusions are drawn. Findings: Results show that while technical equipment and publication platforms have developed between cases, journalists’ ethical issues, response to public criticism, and patterns of postcrisis reactions remain similar. Practical implications: As implications in the area of journalism ethics and stress reactions, the authors conclude that work in crises will be the rule rather than the exception during a journalist's career. Ethical considerations and individual response patterns to an event interact in complex ways. Personal preparation and knowledge in the area of ethics are of crucial importance for being able to function professionally during assignments. Social implications: Personal knowledge regarding journalism ethics and psychological stress are of importance, since individual mistakes when informing about a crisis can have long-lasting societal effects. Value of chapter: In the chapter, the authors underline the need to develop a personal understanding of typical crisis-related journalistic work strategies (autopilot/hyper mode), ethical boundaries, and possible stress reactions, for enabling an adequate work approach during assignments. Also, a number of possible predictors for emotional distress in journalists during crisis-related assignments are proposed." (Abstract)
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"Das Buch ist nicht als allumfassendes, wissenschaftliches Fachbuch zu verstehen. Vielmehr ist es ein Buch für die tägliche Praxis. Es vermittelt Grundlagenwissen aus den Bereichen Marketing, Medien und der Kommunikation mit dem Kunden (u.a. aus dem NLP). Darüber hinaus finden Sie eine Vielzahl v
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on Praxisbeispielen sowie hilfreiche Tipps für das tägliche Geschäft." (Verlagsbeschreibung)
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